Case

Case Solution for Hypercompetition in E-retail: Flipkart.com
Complete Case details are given below :
Case Name :      Hypercompetition in E-retail: Flipkart.com
Authors :           Arpita Agnihotri, Saurabh Bhattacharya
Source :             Ivey Publishing
Case ID :            W14476
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Flipkart faced many challenges since its inception due to the hypercompetitive nature of its industry. The company preferred the route of profitless growth in the emerging e-retail industry in India – sacrificing profits for size and growth. Venture capitalists also supported this strategy by providing five rounds of funding. Nevertheless, Flipkart encountered intense competition from local players, who were quickly imitating its competitive and growth strategies. It responded to competition and enhanced its efficiency by rationalizing its product mix, opting for acquisitions and refurbishing its supply chain. Soon, however, Amazon announced its entry into the Indian e-retailing market. Amazon’s entry posed a major threat to Flipkart, mainly because of its financial strength. Flipkart responded by using a three-pronged strategy of technology, human resource management and supply chain investment. However, venture capitalists were still left wondering whether Flipkart would be able to report a profit or would be acquired by Amazon.
 
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Case Solution for Maple Tree Accessory Shop
Complete Case details are given below :
Case Name :      Maple Tree Accessory Shop
Authors :           Yuran Zeng, Jacob W Hill
Source :             Ivey Publishing
Case ID :            W14473
Discipline :        General Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of an accessory shop in China is unsure whether it was a wise choice to start his own business. The owner has identified that if the shop continues as is, he may face a loss. He must come up with a solution. Should he accept an employee’s suggestion to cut prices in order to compete with low-end street stalls? Should he shut down the shop in the short run or even exit the market? Whichever path he chooses, he can approach the decision using the concepts of elasticity and cost analysis popular in microeconomics.
 
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Case Solution for Maruti Suzuki India Limited: Sustaining Profitability
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited: Sustaining Profitability
Authors :           Ramakrushna Panigrahi
Source :             Ivey Publishing
Case ID :            W14478
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The passenger car industry in India has witnessed intense competition since the Indian economy’s liberalization in the early 1990s. Although Maruti Suzuki India Limited has been the most dominant player for the last three decades – with many Indians using “Maruti” as a synonym for “car” – it has been unable to raise the prices of its cars over the last ten years due to a price war among rivals. Though Maruti has been a profitable company, rising input costs and poor price maneuverability are making it very challenging for the firm to remain profitable in the future. In 2014, Maruti is contemplating a major investment in a new plant. The chairman of Maruti must determine whether investing in the new plant would reduce costs significantly and help the company remain profitable.
 
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Case Solution for Search Engines in Search of Fair Play
Complete Case details are given below :
Case Name :      Search Engines in Search of Fair Play
Authors :           Veena Keshav Pailwar
Source :             Ivey Publishing
Case ID :            W14485
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Google’s plan to gear up its flight search service in India by allowing users to compare fares and book tickets made other domestic travel portals in India nervous. There were fears that this development might turn out to be discriminative as Google had the dominant share in Internet search service. Fearing a substantial reduction in their share of the search market, these domestic portals had the option of lodging a complaint against Google with the Competition Commission of India.<br><br>Google’s business practices had been challenged and/or come under the scanner of anti-competitive law in many other countries as well. The public in India wondered why Google was involved in such controversies. Why did competing companies fear Google’s business practices? What would be the Competition Commission of India’s stand and how would it help consumers and society in general?
 
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Case Solution for Perna Arts: Managing the Complexity of Creativity and Commerce
Complete Case details are given below :
Case Name :      Perna Arts: Managing the Complexity of Creativity and Commerce
Authors :           Kajari Mukherjee
Source :             Ivey Publishing
Case ID :            W14483
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Perna Arts is a movie production company that has gradually branched into related businesses straddling distribution, exhibition, programming and education. The company was among the first to go public after the movie business attained industry status in India. It was also one of the first to recruit a professional manager as its chief executive officer to put in place processes, systems, performance metrics and procedures aligned to its strategic priorities. The company’s aim was to make two to four movies a year – enough to create a rolling stock that could open up multiple revenue streams and offset losses with hits. However, Perna Arts was battling against temporary setbacks, such as failing to deliver hit movies. The company’s management wondered whether it could adopt a more business-like approach to movie making, using sound management principles to wean Perna Arts away from its person-centric, intuitive process.
 
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Case Solution for Alliance Design Concepts: Foreign Exchange Risk
Complete Case details are given below :
Case Name :      Alliance Design Concepts: Foreign Exchange Risk
Authors :           Ryan Orchard
Source :             Ivey Publishing
Case ID :            W14493
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Alliance Design Concepts provided audio system solutions, which involved installing high-quality sound systems in customer facilities (such as large churches). A major cost component (60-80 per cent) for these systems was the equipment (speakers, amplifiers, etc.), which was sourced from the United States and paid for in U.S. dollars (USD). Alliance quoted prices to customers in Canadian dollars (CAD) by converting equipment costs from USD to CAD based on the exchange rate on the day of the quotation. Since it was often months later that Alliance actually converted cash and paid the supplier in USD, it found that a change in the exchange rate during that time could directly reduce the margin on the sale. The operations manager had to devise a risk mitigation strategy and/or business process change.
 
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Case Solution for Electrolux AB: Managing Innovation
Complete Case details are given below :
Case Name :      Electrolux AB: Managing Innovation
Authors :           Jean-Louis Schaan, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W14500
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The world’s second largest home appliances company has introduced a change in its global organization structure. Electrolux AB has consolidated its research and development, marketing and design functions at the top to form what is known as the “Innovation Triangle.” This change is in tune with the pursuit of innovation as a source of differentiation in a competitive industry. The concept has been tested in Electrolux Brazil for four years before being scaled up globally. The amplified version of the Innovation Triangle has a singular objective: to facilitate innovation enterprise-wide by leveraging cross-functional, cross-geographical and cross-business synergies. The ultimate goal is to launch new products faster, better and in greater number. The unveiling of the new organizational structure presents an opportunity for the company’s Innovation team to review the company’s ongoing innovation initiatives. The four-member team grapples with issues around improving the company’s innovation pipeline.
 
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Case Solution for Time for a Change at The Change Foundation
Complete Case details are given below :
Case Name :      Time for a Change at The Change Foundation
Authors :           Anne Snowdon, Alexander Smith
Source :             Ivey Publishing
Case ID :            W14498
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Change Foundation is an independent charitable foundation founded in 1996 by the Ontario Hospital Association with the mandate to promote, support and improve health and the delivery of health care in Ontario. In 2006, its board of directors undertook a renewal process to evaluate its strategic directions and measure the value-add of progress to date. A planning session with a variety of key stakeholders had resulted in the development of a draft plan for going forward, which included hiring a new chief executive officer. When she began assessing the plan in January 2007, she faced several major issues and concerns about how the foundation should refocus its activities and transform itself. Before she could start to rebuild, however, she had to decide what its future direction should be.
 
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Case Solution for Anime News Network: Building a Sustainable Internet Business
Complete Case details are given below :
Case Name :      Anime News Network: Building a Sustainable Internet Business
Authors :           Timothy Craig
Source :             Ivey Publishing
Case ID :            W14496
Discipline :        General Management
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Anime News Network (ANN) is a Montreal-based news website that provides information and news about anime (Japanese animation) and manga (Japanese comics). The site’s primary readership and target audience is North American fans of anime and manga, but it is known and read by fans worldwide as “the world’s leading destination for news and information about manga and anime.” Under its founder and chief executive officer, ANN has grown from a hobby, staffed entirely by volunteers, to a profitable business with 3.3 million readers, annual sales of US$1 million, seven full-time and five part-time employees, and sister ANN websites in Australia and the United Kingdom. The critical question facing ANN is whether the company has reached its growth potential, given the niche nature of its readership base and a steady decline in the monetary value of the North American anime market.
 
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Case Solution for Shanghai NSE Electric Co. Ltd. and Its International Cooperation
Complete Case details are given below :
Case Name :      Shanghai NSE Electric Co. Ltd. and Its International Cooperation
Authors :           Miao Cui, Lei Xue, Dashuang Dai
Source :             Ivey Publishing
Case ID :            W14502
Discipline :        General Management
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Shanghai NSE Electric Co. Ltd. (NSE), a medium-sized manufacturer of marine switch panels, had entered into a joint venture with Schneider Electric under which NSE was Schneider’s sole technology licensee in China. NSE felt fortunate because the world shipbuilding market was strong and orders were often full. With comprehensive and close cooperation, NSE was confident in Schneider. Nevertheless, Schneider announced that it would issue a second license to NSE’s outsourcing manufacturer, SaierNico Electric & Automation. This meant that a competitor that produced and sold products of the same brand would emerge in the Chinese market. What was worse, this competitor had been cultivated by NSE. The CEO of NSE believed that NSE had three options: (1) continue to cooperate with Schneider; (2) broaden its business and cooperate with other powerful companies; or (3) invest more in local innovation to develop its own brand.
 
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