Case

Case Solution for The Montreal Stars

Complete Case details are given below :

Case Name : The Montreal Stars

Authors : Christopher A. Ross, Dave A McKenzie

Source : Ivey Publishing

Case ID : W13664

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In September 2012, the general manager of the Montreal Stars, a women’s hockey team, faces several challenges. One of six in the Canadian Women’s Hockey League, a not-for-profit organization that aspires to be the professional league for women’s hockey in North America, the team has won the league championship three times and its players have won a number of awards, including Olympic gold medals. Yet, average attendance per game has been sparse. The first issue is how to increase the awareness and the fan base of the team in Montreal. Secondly, the league allows a team to keep only $25,000 of whatever funds it raises; any amount above that limit must be submitted to the league to support it and other teams less successful at fundraising. Given this, it is difficult to raise funds from and maintain support among donors for the local team. Finally, not only the players but the administrative staff, including the general manager, are volunteers. How can the league be persuaded to relax the constraints on fundraising so that the team can develop the organizational capacity to pay its players and staff? In sum, the general manager faces both external and internal marketing problems.

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Case Solution for Cole and Parker: Socks that Start Businesses

Complete Case details are given below :

Case Name : Cole and Parker: Socks that Start Businesses

Authors : Elizabeth M.A. Grasby, Amy Shuh

Source : Ivey Publishing

Case ID : W14128

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founders of a company that markets brightly coloured, high-quality and boldly designed men’s socks had just heard from the producers of a popular Canadian reality television show, Dragons’ Den. They had been chosen to pitch their business idea to the show’s venture capitalists in hopes of receiving investment funds. Since they were at the cusp of their business development plans, with an innovative business model and product design, the co-founders still had some key marketing decisions to make before their on-air pitch to the “Dragons” in a month. The partners’ concept of the company was innovative: for every pair of socks sold, 20 per cent of their sales would be donated to Kiva, an organization that facilitated microfinance lending. The sale of each pair of socks would aid entrepreneurs around the world who were starting their own businesses.

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Case Solution for Tesco’s Virtual Store: From South Korea to the United Kingdom

Complete Case details are given below :

Case Name : Tesco’s Virtual Store: From South Korea to the United Kingdom

Authors : Mark B. Vandenbosch, Alina Nastasoiu

Source : Ivey Publishing

Case ID : W14148

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whether the virtual store concept is viable.

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Case Solution for Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens

Complete Case details are given below :

Case Name : Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens

Authors : Mary Conway Dato-on

Source : Ivey Publishing

Case ID : W14157

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of the Fundación Bringas Haghenback (FBH), a non-profit community service organization in Mexico City, was preparing to present alternative market strategies to the board of directors for the three senior citizen homes run by the foundation. She hired a consulting team to research the services and marketing of each home as well as the external environment. She knew the demographic shifts in the Mexican population projected a drastic need for senior living facilities but had not yet decided how to meet the need. She faced the challenge of compiling the information into a convincing recommendation.

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Case Solution for Dove Real Beauty Sketches Campaign

Complete Case details are given below :

Case Name : Dove Real Beauty Sketches Campaign

Authors : Matthew Thomson, Emily Goldberg, Ben Gottlieb, Samantha Landy, Samuel Solomon, Lindsay Sittler

Source : Ivey Publishing

Case ID : W14163

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.

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Case Solution for Wonder la: A Brand in the Service of Fun

Complete Case details are given below :

Case Name : Wonder la: A Brand in the Service of Fun

Authors : Sanal Kumar Velayudhan, Kochouseph Chittilappilly

Source : Ivey Publishing

Case ID : W14176

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The performance of Wonderla, the leader in the amusement park industry in South India, for the year 2011/12 could not be better. It grew at 30 per cent with more than one million customers visiting each of its two parks in Kochi and Bangalore. It also completed the development of a three-star hotel in its Bangalore park. Its growth is creating challenges that it has not faced before. The chief executive officer is concerned with the issue of prioritizing investment among its different businesses as the existing amusement parks are growing and new parks are being planned in two new locations. At the same time, effort is required to create demand for the hotel business. The concern extends beyond investment to examining the option of leveraging the brand Wonderla, which stands for “Fun,” to its hotel, with attendant implications for that business and for the brand and its image.

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Case Solution for Ludhiana City Bus Services Limited: Pricing for Profits

Complete Case details are given below :

Case Name : Ludhiana City Bus Services Limited: Pricing for Profits

Authors : Neeraj Pandey, Gaganpreet Singh

Source : Ivey Publishing

Case ID : W14182

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Ludhiana City Bus Service Limited (LCBSL) was created to improve the urban transportation system in the city of Ludhiana, India. As per the existing pricing strategy, bus fares (one of key revenue source for LCBSL) were set by the state government. LCBSL management was convinced that there was ample scope for raising the bus fares. The partial project implementation had been generating a return on capital of 1.9 per cent. To reduce this breakeven period and achieve targeted returns on capital of 4 per cent, management was considering the option to increase fares across different distance categories. Would this price restructuring be a game changer for LCBSL and a benchmark pricing strategy for other city bus service projects to follow?

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Case Solution for Visa Inc. and the Global Payments Industry

Complete Case details are given below :

Case Name : Visa Inc. and the Global Payments Industry

Authors : Neil Bendle, Dan Horne

Source : Ivey Publishing

Case ID : W14186

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A manager, preparing for an interview with Visa Inc., seeks to understand the nature of the global payments industry and Visa Inc.’s position within it. The case outlines the industry’s history and current practice through extensive use of publicly reported information. The public information allows answers to some important questions. What does Visa Inc. do? How competitive is the industry? And what is the source of Visa Inc.’s competitive advantage?

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Case Solution for Citibank India Credit Cards: Strategy for Profitable Growth

Complete Case details are given below :

Case Name : Citibank India Credit Cards: Strategy for Profitable Growth

Authors : Jaydeep Mukherjee, Sanket Kawde

Source : Ivey Publishing

Case ID : W14184

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The target market of Citibank cards in India was aligned with the profitability objectives of the company. However, if it continued with its current strategy, it faced the risk of being a niche player in a growing market and losing the profit potential from other segments and geographies in the near future. The CEO needed to reconsider the target market and finalize a marketing strategy in the face of the changing composition of the marketplace, the competition and the commercial imperatives of the credit card business. This was a critical decision that would have a long-term impact on resource deployment and budgeting.

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Case Solution for Lance Armstrong and Livestrong Foundation: Rising Again After the Fall

Complete Case details are given below :

Case Name : Lance Armstrong and Livestrong Foundation: Rising Again After the Fall

Authors : Dheeraj Sharma, Varsha Verma

Source : Ivey Publishing

Case ID : W14230

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Lance Armstrong, a world-famous cyclist, was charged with using performance-enhancing drugs (i.e. “doping”). Armstrong had vehemently denied similar charges a few years earlier; however, this time there was substantial proof available and Armstrong accepted the charges. Subsequent to this news, most of the brands that had endorsed Armstrong terminated their contracts with him. As a cancer survivor, Armstrong had started Livestrong Foundation, an organization to support cancer patients, caregivers and survivors. This foundation depended heavily on sponsorships received by Armstrong. To protect his foundation from the negative impact of the doping controversy, Armstrong immediately resigned from both his post as chairman of Livestrong and from its board of directors. Despite his efforts, Livestrong was losing its sponsorships and a solution was needed to reduce the negative publicity, stop the loss of funding and identify new sources of funding.

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