Case

Case Solution for Advantage Food & Beverage Sales Representative
Complete Case details are given below :
Case Name :      Advantage Food & Beverage Sales Representative
Authors :           Michael A Levin, Bruce C Bailey
Source :             Ivey Publishing
Case ID :            W13473
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Advantage Food & Beverage (AF&B), a sales and service vending machine company, has added an Avanti kiosk division and hired a sales representative to devote all their time to selling the kiosk service to businesses within a specific geographic market. In the first year of the kiosk operation, AF&B hired and fired three sales representatives while acquiring seven Avanti customers. A management review uncovered issues with the selling process and the lack of presentations to prospective customers. AF&B’s owner pondered the relationship between the personal selling process and AF&B’s current compensation approach for sales representatives. How could AF&B’s compensation approach be changed to meet senior management’s new emphasis on presentations, and how would the various options impact AF&B’s profit and loss statement?
 
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Case Solution for Modifying Merida: Disney’s 11th Princess
Complete Case details are given below :
Case Name :      Modifying Merida: Disney’s 11th Princess
Authors :           Matthew Thomson, Seung Hwan (Mark) Lee, Nicole Schaad
Source :             Ivey Publishing
Case ID :            W13482
Discipline :        Marketing
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
When a well-known mass media corporation revises the image of a beloved and non-traditional movie character in a way that conforms to a physical stereotype, the female members of the viewing audience express their disapproval on a widespread scale. In the wake of the backlash, the company has a decision to make: Should it stick with the revised image, which has been deliberately redesigned to support an upcoming media campaign, or should it revert to the original image in order to appease the viewing public? The case presents both sides of the dilemma, revealing the psychological and commercial implications of using one image versus the other.
 
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Case Solution for Barilla Pasta: A Company In Hot Water
Complete Case details are given below :
Case Name :      Barilla Pasta: A Company In Hot Water
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W13480
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On September 26, 2013, the chief executive officer of the world-leading pasta manufacturer, the Barilla Group, was challenged with a precarious situation. A day earlier, during an interview on an Italian radio show, the company chairman made a series of anti-gay remarks when asked why the company did not feature advertisements with gay families. Social media exploded with negative comments and numerous equality themed pictures creatively featuring pasta. U.S. late night television shows mocked the company, and various equality rights organizations around the world called for a boycott of its products. Competitors also issued statements and ads extolling their respect for diversity. Everyone – customers, news media, competitors and organizations supporting diversity – were looking for an explanation. The company desperately needed to devise a strategy to publicly respond and avoid the negative long-term consequences of a damaged brand name, decreased market share and ultimately lost revenues.
 
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Case Solution for Calle 13: The Urban Band Route to Fame
Complete Case details are given below :
Case Name :      Calle 13: The Urban Band Route to Fame
Authors :           Valerie Rivera Lozada, Victor Quinones
Source :             Ivey Publishing
Case ID :            W13489
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A Latin-based urban music ensemble, Calle 13, shapes its art form to redefine the rap/reggaeton scene that is predominant in Latin America. This redefinition includes political and social backlash towards the leaders of various countries, including the band members’ homeland of Puerto Rico. While the group’s political and social criticism results in some welcome exposure for the musicians, it also results in cancelled shows. The group wants to expand its market, and the members must decide how to proceed: Should the band shed its controversial image in an effort to gain a broader degree of public acceptance? Should it maintain the current style, provoking and delighting listeners with its sometimes scandalous antics?
 
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Case Solution for “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors
Complete Case details are given below :
Case Name :      “Our Beer Print”: Brewing Corporate Responsibility at Molson Coors
Authors :           Mary Weil, Chitra P. Reddin
Source :             Ivey Publishing
Case ID :            W13495
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Molson Coors’ chief corporate responsibility officer has been tasked to use the company’s efforts toward global corporate responsibility to drive its global competitiveness. He must roll out new corporate responsibility initiatives to engage employees across the company’s range of geographic locations.
 
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Case Solution for Asclepius Consulting: The Sales Force Dilemma
Complete Case details are given below :
Case Name :      Asclepius Consulting: The Sales Force Dilemma
Authors :           Sreeram Sivaramakrishnan
Source :             Ivey Publishing
Case ID :            W13563
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Asclepius Consulting is one of the many small software companies in India that have aspirations to become product companies as opposed to being services companies. Asclepius Consulting deals in hospital management information systems and has a product and service offering that is competitive and well received by customers. However, due to lack of capital, the company has been unable to invest in a sales force, and this has created a problem of reach. It is currently selling through a combination of resellers (external parties contracted to sell the software) and an inside sales force. Now, one of its three co-founders, whose expertise is in business process restructuring and business planning and strategy, is looking at revisiting the sales and marketing model in this complex marketplace.
 
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Case Solution for Brand Israel: Marketing in Crisis
Complete Case details are given below :
Case Name :      Brand Israel: Marketing in Crisis
Authors :           Ilan Alon, Meredith Lohwasser, Jennifer Dugosh, Rommey Hassman
Source :             Ivey Publishing
Case ID :            W13645
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett Packard, Deutsche Telekom and eBay had set up significant operations there. Within 50 years of its establishment, Israel had experienced unprecedented economic growth. But despite its many successes, the country remained in a constant state of conflict. The Arab-Israeli conflict lingered, and Israel and its geographic neighbors had strained relationships. Could Israel market itself to tourists and businesses despite its constant state of conflict? How should it do so? Was it better to focus on a national narrative or pursue city or industry marketing and branding?
 
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Case Solution for Spencer’s Retail Limited: Repositioning in a Changing Retail Environment
Complete Case details are given below :
Case Name :      Spencer’s Retail Limited: Repositioning in a Changing Retail Environment
Authors :           Tridib Mazumdar, Mohua Banerjee
Source :             Ivey Publishing
Case ID :            W14060
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
To target the expanding segment of upwardly mobile and upper-income Indians, a pre-eminent organized retailer in India decided to introduce Western-style hyperstores with high-end merchandising. The initial reactions of shoppers were positive, but soon the novelty wore off and store traffic declined. To counter the negative consumer responses, the retailer undertook a year-long test of a new repositioning strategy in its signature hyperstore in a large urban centre. The key challenge was to increase the store’s traffic and profitability without jeopardizing its distinctive and high-quality upscale image. The case provides the test results, which include consumer reactions as well as impacts on store traffic and profit margins.
 
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Case Solution for Abercrombie & Fitch: Is It Unethical To Be Exclusive?
Complete Case details are given below :
Case Name :      Abercrombie & Fitch: Is It Unethical To Be Exclusive?
Authors :           Seung Hwan (Mark) Lee, June Cotte, Danae Blanchard
Source :             Ivey Publishing
Case ID :            W14096
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the traditional and social media for exacerbating problems of body image and gender stereotypes, especially among teens. Increasing sizes, however, presents not only logistical and manufacturing challenges but may lead to charges that the company is encouraging obesity and unhealthy lifestyles as happened when a competitor, H&M, introduced large-size models and mannequins in its stores. Abercrombie and Fitch’s popularity with its target teen market depends on its promulgation of exclusivity, which in turn depends on its vision of what is “cool.” Yet, in the face of mounting criticism and declining sales, does sticking to the segmentation strategy make sense?
 
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Case Solution for Himalaya Drug Company: Repositioning an Herbal Soap
Complete Case details are given below :
Case Name :      Himalaya Drug Company: Repositioning an Herbal Soap
Authors :           S. Ramesh Kumar, Venkata Seshagiri Rao, Narayana Trinadh Kotturu
Source :             Ivey Publishing
Case ID :            W13661
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and the existing positioning of soap brands.
 
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