China

Case Solution for Decathlon China: Using Social Media to Penetrate the Internet Market

Complete Case details are given below :

Case Name : Decathlon China: Using Social Media to Penetrate the Internet Market

Authors : Nicole R.D. Haggerty, Raymond Pirouz, Grace (ChunXia) Geng

Source : Ivey Publishing

Case ID : W11503

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China, has experimented with several new social media in China in order to increase the brand awareness among online shoppers. In the upcoming executive meeting, marketing department head would like to persuade the chief executive officer to dedicate more resources to social media to increase both online sales in the short term and market share in the long term.

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Case Solution for Marks and Spencer Enters China

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Case Name : Marks and Spencer Enters China

Authors : Jane Menzies, Ilan Alon, Jennifer Dugosh

Source : Ivey Publishing

Case ID : W12512

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Marks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When the company entered the Chinese market in 2008, it faced many difficulties. It had failed to conduct proper market research to understand the Chinese consumer, which had led to many issues. The company had neglected to address the cultural gaps between the United Kingdom and China. It had also taken an approach of standardizing its products, instead of adapting products to the new market. Students must consider the marketing mix policies of product, price, placement and promotion to recommend changes to M&S’s entry into China.

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Case Solution for Clearwater Seafoods – B2C in China

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Case Name : Clearwater Seafoods – B2C in China

Authors : June Cotte, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : W13363

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Clearwater Seafoods, a Canadian shellfish enterprise, has four decades of experience in business-to-business (B2B) marketing. It harvests seafood, processes it and markets it in bulk to large restaurant chains worldwide. The company wants to pursue growth by marketing seafood directly to individual consumers (B2C) in China. The transition from B2B to B2C raises three fundamental questions. How can the company develop and deploy a go-to-market business model with Chinese grocery retailers? How can it balance its focus on margins with the Chinese retailers’ focus on revenues? How can Clearwater establish differentiation as a source of competitive advantage in seafood retailing in China?

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Case Solution for SinYi Corporation Expansion Strategy in China

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Case Name : SinYi Corporation Expansion Strategy in China

Authors : James E. Hatch, Mia Twu

Source : Ivey Publishing

Case ID : W12005

Discipline : Finance

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president of SinYi Group (SinYi) was contemplating various ways of growing his highly successful Taiwanese real estate company in the mainland China market. SinYi had initially opened up company- operated branches but in an effort to expand more quickly, in 1999, he had obtained a Coldwell Banker master franchise under a joint SinYi/Coldwell brand. But SinYi’s growth in company-operated and franchised branches in China was still slow. He was considering whether he should establish a new company to run the franchise business exclusively using the Coldwell brand and reserve the SinYi brand for company-owned branches. This new approach would require a revision to the agreement with Coldwell Banker, which the president would need to evaluate.

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Case Solution for China Merchants Bank: Business Model Transformation

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Case Name : China Merchants Bank: Business Model Transformation

Authors : Mingkang Liu, Hugh Thomas, Gang Du

Source : Ivey Publishing

Case ID : W14297

Discipline : Finance

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The chairman and chief executive officer of China Merchants Bank (CMB) had led CMB through a decade of rapid development, implementing two transformations to save capital, develop culture and serve the financial needs of China’s new businesses and consumers. Notwithstanding successes, however, CMB’s capital constraint was biting and the stock market was punishing CMB’s shareholders. Slower domestic growth, an uncertain international economy and increased government regulation increased the challenge facing the chairman: to set CMB’s future strategy.

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Case Solution for Seagram Greater China: Office Relocation in Hong Kong

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Case Name : Seagram Greater China: Office Relocation in Hong Kong

Authors : Claude P. Lanfranconi, Geoff Crum

Source : Ivey Publishing

Case ID : 99B018

Discipline : Accounting

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The vice president of finance must quickly address several choices concerning the proposed office relocation. His analysis will likely include discounted cash flow analysis (DCF) and the topics of capital asset pooling and tax benefits. This case compares and contrasts the concepts of DCF and net present value analysis with Seagram’s version of economic value added (EVA). Also serves the objective of providing a unique Asian focus for this type of decision. Office space location and the rent-versus-buy option are extremely important decisions faced by a multitude of managers in Hong Kong. The traditional wisdom in Hong Kong has been that buying property was more efficient–especially given the phenomenal appreciation of property values. However, it can serve to distract a firm from its core competencies and tie up working capital in non-producing assets. Finally, the case also provides a brief overview of capital asset pooling and depreciation tax law in Hong Kong. While the discussion is brief, it nevertheless provides an adequate first step towards further study in this area. Students from other areas of the world will also be interested in examining the differences between their country’s tax laws and Hong Kong’s.

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Case Solution for Levendary Cafe: The China Challenge

Complete Case details are given below :

Case Name : Levendary Cafe: The China Challenge

Authors : Christopher A. Bartlett, Arar Han

Source : HBS Brief Cases

Case ID : 4357

Discipline : International Business

Case Length : 13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Just weeks into her new job, Mia Foster, a first time CEO with no international management experience, is faced with a major challenge at Levendary Café, a $10 billion US-based fast food chain. Strategically, many of her corporate staff have become concerned that the company’s major expansion into China is moving too far from Levendary’s well-defined concepts of store design and menu. Organizationally, Foster has been frustrated by the apparent unwillingness of Louis Chen, president of Levendary China, to conform to the company’s planning and reporting processes. Meanwhile, financial evidence shows that Chen’s efforts have produced strong results and suggests that he knows China far better than U.S headquarters does. The entrepreneurial Chen has resisted attempts by Foster and others to discuss corporate plans for China. As Foster flies to China to meet with Chen she faces a decision that will determine the future of Levendary China and perhaps the entire globalization effort: can she manage Chen at all, and if so, how?

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Case Solution for Exiting AmData Software China Ltd.: Sell Now or Later?

Complete Case details are given below :

Case Name : Exiting AmData Software China Ltd.: Sell Now or Later?

Authors : Hugh Grove, Yuhua Hao, Tom J. Cook, Tomas C. Klett

Source : North American Case Research Association (NACRA)

Case ID : NA0011

Discipline : Finance

Case Length : 24 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In March 2008 the CEO had just received a surprising and unsolicited offer from a Japanese company to purchase his AmData Software China company which owns the exclusive mainland China franchise to distribute this U.S. vendor’s software. The Japanese company owns a similar exclusive franchise in Japan. After preliminary negotiations, including a demand by the Japanese company to state the business sale amount in U.S. dollars, the initial $2.5 million offer was raised to $5.5 million. However, this amount was not yet agreed to by both parties and a business valuation analysis would be critical to the key decision of the case: should the CEO sell the company now or continue to develop it for sale at a future date? Such a subsequent sale might be an IPO on one of the Chinese stock exchanges.

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