Coffee

Case Solution for Williams Coffee Pub: The Franchising Opportunity

Complete Case details are given below :

Case Name :      Williams Coffee Pub: The Franchising Opportunity
Authors :           Gregory S. Zaric, Hui Zhang
Source :             Ivey Publishing
Case ID :            907E20
Discipline :        Entrepreneurship
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An entrepreneur is looking for business opportunities since she immigrated to London, Ontario. She has come across a franchising opportunity with Williams Coffee Pub (WCP). The promotional material for WCP indicates that annual sales for a typical restaurant can be up to $1,700,000 with a profit margin of 17.5 per cent. This business opportunity seems very attractive, however, she must do some additional investigation. The purpose of this case is for students to build a spreadsheet-based cash flow model and to use the model to perform basic sensitivity or “What if?” analysis.
 
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Case Solution for Trying to Create a Stir: Opening a Coffee Shop in Korea
Complete Case details are given below :
Case Name :      Trying to Create a Stir: Opening a Coffee Shop in Korea
Authors :           Allen H. Kupetz, Gyewan Moon
Source :             Ivey Publishing
Case ID :            W10022
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance as well as a ready supply of assistance in the early months; however, it deprives the entrepreneur of what many of them crave – the ability to create and grow a business from one’s imagination. The two entrepreneurs in this case had regular salaries, but wanted to try their hands at opening a coffee shop – or a chain of coffee shops – in South Korea, which already had many brands with multiple outlets.This case is appropriate for use in entrepreneurship, management strategy or international marketing and business courses to introduce mode of entry selection and product/service differentiation. It provides a practical example for students to understand how a mode of entry decision impacts competitiveness in a mature market segment in a mature geographic market. The case can help achieve these objectives as it 1) Encourages students to explore the unique challenges that entrepreneurs face in market selection, mode of entry, product/service offering and brand differentiation strategies; 2) Demonstrates that these critical decisions – market selection, mode of entry, differentiation, etc. – are not linear decisions to be made one after another, but rather pieces of an integrated strategy that have an impact on each other; 3) Allows students to be creative in looking for ways to differentiate a product or service that is a late entrant into a mature market.
 
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Case Solution for McDonald’s and the McCafe Coffee Initiative
Complete Case details are given below :
Case Name :      McDonald’s and the McCafe Coffee Initiative
Authors :           Pratima Bansal, Lindsay Sgro
Source :             Ivey Publishing
Case ID :            904M08
Discipline :        Strategy
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Although McDonald’s breakfast and snack sales increased, they have not kept pace with industry growth. The primary barrier to this sales growth in the Canadian market, according to a franchise owner, is the quality of the coffee. McDonald’s in Canada has tried to build its coffee brand equity for many years. It had switched to the Higgins and Burke coffee but had little success changing negative customer perceptions. To change customer perceptions, McDonald’s needed to revolutionize its coffee program. McCafe was introduced in response to this coffee issue: a full-service coffee bar located in a McDonald’s restaurant as an extension to the front counter or located as a stand-alone restaurant. Over 300 McCafes existed worldwide. Although McDonald’s would like to get a piece of the lucrative coffee market, McCafe’s main objective was to eliminate coffee as a barrier to breakfast and snack sales. The question for one franchise owner is whether McCafe’s strong initial sales can be sustained.
 
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Case Solution for Black Canyon Coffee
Complete Case details are given below :
Case Name :      Black Canyon Coffee
Authors :           Brian K. Boyd
Source :             Ivey Publishing
Case ID :            W11210
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case focuses on Black Canyon Coffee, as it begins to develop its strategy for the firm’s second decade. Founded in 1993, Black Canyon had grown to become the largest chain of coffee houses in Thailand in 2003. Over its first decade, Black Canyon grew from a single location to 78 retail outlets, serving a mix of hot and cold coffee beverages, as well as Asian cuisine. The founders had no prior experience in either coffee houses or food services, but were successful entrepreneurs in an unrelated industry. Thus far, the company had been profitable, and had managed the threat posed by both foreign (e.g., Starbucks) and local competitors. The coffee house market in Thailand was an emerging industry segment, and expected to grow rapidly. While the company was in a strong position in 2003, competition in the industry was expected to become more intense in coming years. One key issue in the case involves the goals and markets that the company should pursue in coming years. Managing Director Pravit C. Pong believed the company should aspire to a total of 200 stores in the next ten years, while Michael Holland suggested a more ambitious goal of 1,000 locations. Additionally, the company must consider the relative emphasis of domestic versus international expansion, as well as the potential to diversify into other markets. There are a number of tactical and operational issues that the company must confront as well. For example, access to capital and the supply chain infrastructure are both tied to the level and type of growth targets that the firm will pursue.
 
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Case Solution for Just Us! Coffee Roasters
Complete Case details are given below :
Case Name :      Just Us! Coffee Roasters
Authors :           Julia Sagebien, Scott Skinner, Monica Weshler
Source :             Ivey Publishing
Case ID :            906A27
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founders of Just Us! Coffee Cooperative (Just Us!) are involved in a strategic planning process. The growing demand and acceptance of fair trade products is good news for the industry and opens many opportunities for Just Us!, but there are also risks. Just Us! will likely face increased market competition from major U.S. retail coffee brands and Canadian supermarket brands, pressure on margins as more brands crowd the shelves, and more competition for access to top quality sources of supply. Just Us! will have to make strategic choices and will have to develop a clear and focused marketing plan.
 
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Case Solution for San Francisco Coffee House: An American Style Franchise in Croatia
Complete Case details are given below :
Case Name :      San Francisco Coffee House: An American Style Franchise in Croatia
Authors :           Ilan Alon, Mirela Alpeza, Aleksandar Erceq
Source :             Ivey Publishing
Case ID :            908A13
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On the return to their homeland of Croatia following a six-year visit to the United States, a couple has decided to open their own coffee house, one that is unique to the Croatian environment – a California-style coffee house that offers the quality, service, product assortment, ambiance and efficiency found in sophisticated coffee shops in developed markets, and all for a locally affordable price. The major challenge faced by the couple is how to grow. Specifically, should they consider franchising over organic growth? If so, how should they go about franchising in a country where the market is developing and where franchising is under-regulated, underdeveloped and misunderstood? This case can be used in entrepreneurship, retailing, international marketing or international business classes. The case provides a practical example of when and how to use franchising.
 
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Case Solution for Selling Short: Green Mountain Coffee Roasters
Complete Case details are given below :
Case Name :      Selling Short: Green Mountain Coffee Roasters
Authors :           Martin Dirks
Source :             Ivey Publishing
Case ID :            W12073
Discipline :        Finance
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Green Mountain Coffee Roasters is considered as a short sale candidate. (A stock sold short makes money if the stock price declines.) This business is growing at a high rate, but there are signs of potential problems. This is a very real illustration of bullish investors versus bearish investors. Like a mystery novel, there are spies, possible misrepresentation and conflicting information. Decision-making under uncertainty is explored, a factor professional investors must deal with every day. Case discussion topics include risks in short selling, margin loan calculation, investor behavior, stock valuation analysis, forecasting business growth potential, forecasting earnings reports, management incentives, actions taken by management to increase stock price, aggressive accounting practices, assessing business impact of a patent expiration and the impact of business growth rate on stock market valuation.
 
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