Digital

Case Solution for Logitech: Launching a Digital Pen

Complete Case details are given below :
Case Name :      Logitech: Launching a Digital Pen
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            903A02
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Logitech is an international company that designs and manufactures computer peripheral products. The retail pointing devices unit director is thinking about the development of the next generation of his device, the Logitech io digital pen. With less than two months until launch time, the director is still unsure which features are valuable to potential users, who these potential users are, and for which applications the digital pen can be used.
 
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Case Solution for Christie Digital: Maximizing the Digital Cinema Opportunity (A)

Complete Case details are given below :
Case Name :      Christie Digital: Maximizing the Digital Cinema Opportunity (A)
Authors :           Mark Vandenbosch, Ken Mark
Source :             Ivey Publishing
Case ID :            W12167
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-president and co-CEO of Christie Digital, a digital projector firm based in Cypress, California, and Kitchener, Waterloo, is speaking with his counterpart and trying to decide how Christie should tackle the rest of the 65,000-screen theatre market that has not yet converted to digital. The co-president has to consider that Christie is one of three viable competitors in the market and that there is a real risk of rapidly declining margins if a price war breaks out.
 
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Case Solution for Mountain Equipment Co-op: Digital Strategy

Complete Case details are given below :
Case Name :      Mountain Equipment Co-op: Digital Strategy
Authors :           Raymond Pirouz, Ken Mark
Source :             Ivey Publishing
Case ID :            W13265
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The vice-president of marketing and communications at Mountain Equipment Co-op, a retailer of outdoor sporting goods, is examining its marketing strategy following the decision to stop producing its physical catalogue. The 40-year-old retailer wants to broaden its reach beyond its hard-core group of customers. Although it currently has an online presence, it needs to further develop its online sales and outreach programs.
 
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Case Solution for Kering: Luxury in the Digital World?

Complete Case details are given below :
Case Name :      Kering: Luxury in the Digital World?
Authors :           Marta Jarosinski, June Cotte
Source :             Ivey Publishing
Case ID :            W14347
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Since 2005, the chief executive officer of Kering, a conglomerate headquartered in Paris, has successfully streamlined the company’s business strategy to concentrate on luxury goods and sporting and lifestyle brands -including Gucci, Yves St-Laurent, Stella McCartney, Alexander McQueen and Balenciaga, among others – through selling off non-related businesses. By 2012, the company was more focused than ever before but was sluggish in one key aspect – its online presence. Like most competitors within the luxury industry, it was struggling with how it should capitalize on the benefits of a web presence, trying not to stray away from the luxury strategy of its brands. Kering recognized the importance of growing online, but needed to come up with an ideal approach to successfully grow the digital presence of its luxury brands.
 
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Case Solution for Sum of the Parts Valuation: Digital Realty Trust

Complete Case details are given below :
Case Name :      Sum of the Parts Valuation: Digital Realty Trust
Authors :           Erik Stafford; Joel L. Heilprin
Source :             HBS Brief Cases
Case ID :            914529
Discipline :        Finance
Case Length :    19 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Longview Investments, an investor in alternative asset classes, had recently developed a new investment thesis to take advantage of several emerging macroeconomic themes. The strategy was premised on the belief that inflation and interest rates were likely to accelerate in the future and that digital real estate was likely to offer a superior return due to developing trends in technology and IT management. Specifically, the firm noticed greater utilization of cloud-based applications and mobile devices; the increased need for ubiquitous access to digitized data, as well as the explosion in the amount of electronic data generally; and the shifting of firms away from the use of small server closets and toward larger datacenter environments. The net result was a heightened interest in REITs specializing in digital real estate. The case is meant to demonstrate the sum of the parts valuation methodology as a capstone exercise for an introductory finance class in a first-year MBA setting. It follows an investment professional as he develops a hypothesis related to Digital Realty Trust (DLR), a publicly traded REIT specializing in digital real estate.
 
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Case Solution for Bridging the Digital Divide: The Case of Bell, Nortel and Chapleau, Ontario

Complete Case details are given below :
Case Name :      Bridging the Digital Divide: The Case of Bell, Nortel and Chapleau, Ontario
Authors :           Gwyneth Edwards
Source :             North American Case Research Association (NACRA)
Case ID :            NA0129
Discipline :        Strategy
Case Length :    24 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bell, Nortel and Chapleau, Ontario, set out to transform the community of Chapleau through the deployment of technology and business solutions. Together they deploy a wireless broadband network in town, providing mobile internet access to the 2800 residents and town visitors. They also worked with the town’s five schools, hospital and local businesses to identify and deploy business solutions. The hospital is given an indoor wireless network, an upgraded telephone system and additional computers. The schools are given laptops, wireless access, multimedia equipment, and teacher training. The community itself, in addition to the free wireless broadband service, is provided with a community portal, computer training and free access to a myriad of technologies. The local community centre is set up with multimedia equipment. University researchers are brought in to study the impact of the technology on the community, small businesses, health and education. A diabetes healthcare trial is launched. Employment is provided to 5 local residents. Over the course of two years, millions of dollars are spent and much is learned, by not only Bell and Nortel but also the community itself, government (federal, provincial, municipal) and others. Bell and Nortel create lasting relationships with community members. A degree of interdependence is established. Almost two years later, the project is nearing its end. The Chapleau Town Council voices their concern about what will remain in the community. They request sustainability solutions for the investments made by the project team. The steering committee must determine the needs and saliency of the project stakeholders and propose a sustainable solution.

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