Case Name :      JOG Sports: Sports Apparel and Ice Hockey in Thailand

Authors :           Andrew Karl Delios

Source :             Ivey Publishing

Case ID :            W13647

Discipline :        General Management

Case Length :    14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

JOG Sports, a sports apparel and sports marketing business, has crossed the psychologically important threshold of $1 million in annual sales. Although the company was started as a hobby and side interest of the chief executive officer (CEO) and main founder, management of the company soon became his only occupation. The scale of the company increased quickly, with the sports apparel business growing in product lines, geographic scope of sales and diversity within products. Meanwhile, the sports marketing arm also grew as the CEO organized new and larger ice hockey tournaments. The CEO needs to make some important decisions regarding the future growth of the company, including issues of strategy formulation and strategy implementation, an explicit process within the rapidly growing company.