Marketing

Case Solution for Maruti Suzuki India Limited: Marketing
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited: Marketing
Authors :           Sanjeev Prashar, Harvinder Singh, Anshu Katiyar
Source :             Ivey Publishing
Case ID :            W13012
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted revenue and market share as customers and dealers dealt with the negative publicity and the shortage of production that resulted in long wait times for the company’s most popular models. The company must come up with a strategy to deal with its vulnerability in light of production cuts, demanding customers, disgruntled dealers and charged-up competitors.
 
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Case Solution for Brand Israel: Marketing in Crisis
Complete Case details are given below :
Case Name :      Brand Israel: Marketing in Crisis
Authors :           Ilan Alon, Meredith Lohwasser, Jennifer Dugosh, Rommey Hassman
Source :             Ivey Publishing
Case ID :            W13645
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett Packard, Deutsche Telekom and eBay had set up significant operations there. Within 50 years of its establishment, Israel had experienced unprecedented economic growth. But despite its many successes, the country remained in a constant state of conflict. The Arab-Israeli conflict lingered, and Israel and its geographic neighbors had strained relationships. Could Israel market itself to tourists and businesses despite its constant state of conflict? How should it do so? Was it better to focus on a national narrative or pursue city or industry marketing and branding?
 
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Case Solution for Visa Inc.: Accounting for Marketing
Complete Case details are given below :
Case Name :      Visa Inc.: Accounting for Marketing
Authors :           Neil Bendle
Source :             Ivey Publishing
Case ID :            W14258
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A job candidate at Visa Inc., the technology payments company, prepares herself for her interview by considering what she can uncover about the company’s marketing from the published accounts. She analyzes what the company spends money on and how revenue is generated. She considers how marketing is accounted for – specifically, how marketing assets, such as brands, are dealt with on the balance sheet. She considers the relationship between values in the accounts and the market value of the firm, and the problem of brand valuation is discussed. Finally, she tries to understand the impact of accounting treatment on common financial ratios.
 
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Case Solution for Marketing of a Bollywood Film: Ankur Arora Murder Case
Complete Case details are given below :
Case Name :      Marketing of a Bollywood Film: Ankur Arora Murder Case
Authors :           Soumya Sarkar, Ami Shah
Source :             Ivey Publishing
Case ID :            W14451
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ankur Arora Murder Case (AAMC) was billed as the first medical negligence drama coming out of the Hindi movie industry in Mumbai (popularly referred to as Bollywood). Inspired by true events, the film received good critical response even though it was not the routine song-and-dance fare produced by most production houses. The project was beset by certain constraints, both external and intrinsic to the team. The producer of the movie was convinced that he would have a very good product once the hurdles created by legalities and other marketing-related issues were sorted out. His team had created a comprehensive marketing communications plan for the release of the movie to exploit the emotions evoked by such a sensitive subject. The box-office failure of the movie made the producer consider whether his strategy of arranging the finances of a project would work well or whether he should attempt to manage all future projects in their entirety, including production and marketing.
 
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Case Solution for Prelko Marketing Systems Inc.
Complete Case details are given below :
Case Name :      Prelko Marketing Systems Inc.
Authors :           Elizabeth M.A. Grasby, Eli Gladstone
Source :             Ivey Publishing
Case ID :            W12885
Discipline :        Accounting
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president and chief executive officer of Prelko, a firm that, among other services, provides personalized printing for large companies, must decide if a new printing software application from Europe is appropriate for use by the company. The company’s printing business has been in decline and the president must determine whether the company should cease offering printing services entirely to its customers, or if there is a profitable way to reinvigorate the printing line of the business.
 
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Case Solution for Brannigan Foods: Strategic Marketing Planning
Complete Case details are given below :
Case Name :      Brannigan Foods: Strategic Marketing Planning
Authors :           John A. Quelch, James Kindley
Source :             HBS Brief Cases
Case ID :            913545
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The soup division at Brannigan Foods contributes over 40% of the firm’s revenue. The general manager is concerned that the soup industry is declining and that the soup division shows declining profits and market share, especially among the important baby boomer segment. Hoping to reverse these trends, he asks four key managers to review a consultant’s analysis of the soup industry and recommend a turnaround strategy. Each manager presents a different plan, from investing in core market segments and products to acquiring new product lines and customers. Students must perform a quantitative analysis of each proposal while considering the feasibility and risks associated with each option before making a final recommendation.
 
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Case Solution for Impact Marketing and Communications
Complete Case details are given below :
Case Name :      Impact Marketing and Communications
Authors :           R. Jeffrey Ellis
Source:              Babson College
Case ID:             BAB115
Discipline :        Strategy
Case Length :    26 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Describes a small and profitable advertising agency and the surrounding pattern of industry forces. The agency focuses exclusively on high-technology clients and serves client needs distinctively. In addition, looks at the culmination of a complex pattern of changes in the advertising industry itself. Suggests that each creative industry transformation should focus on yet higher value interpretations of opportunities within the market segment.

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