Morrison

Case Solution for Pinnacle Technologies–Middle East

Complete Case details are given below :

Case Name : Pinnacle Technologies–Middle East

Authors : Allen Morrison

Source : Ivey Publishing

Case ID : 903M54

Discipline : Strategy

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Pinnacle Technologies, although entirely independent, acts essentially as a subsidiary of U.K.-based Psion Teklogix. Psion Teklogix manufactures wireless data communications devices that are used primarily in inventory management activities performed in warehouses, ports, factories, and airports. In the mid-1990s, Psion gave Pinnacle Technologies exclusive Middle Eastern rights to the Teklogix technology and product line. It also assisted in training Pinnacle’s development staff, programmers, and sales representatives. By 2002, Pinnacle was prospering and thinking of diversifying into related and unrelated software services. The CEO must decide to what degree Pinnacle should diversify from its core business and determine what financial and managerial resources are required for the diversification.

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Case Solution for Bombardier Transportation and the Adtranz Acquisition

Complete Case details are given below :

Case Name : Bombardier Transportation and the Adtranz Acquisition

Authors : Allen Morrison, David Barrett

Source : Ivey Publishing

Case ID : 904M23

Discipline : Strategy

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bombardier Transportation, one of the world’s largest manufacturers of passenger rail cars, has successfully negotiated the purchase of Adtranz, a large European manufacturer of rail equipment. The newly appointed CEO was brought in to manage the acquisition. The new CEO faces many challenges, including decisions about the pace of integration, location of headquarters, organization structure, personnel retention, and personal management style.

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Case Solution for The Power of Persuasion: An Exercise in Creating Persuasive Advertising

Complete Case details are given below :

Case Name : The Power of Persuasion: An Exercise in Creating Persuasive Advertising

Authors : Michael Parent, Leyland Pitt, Stacey Morrison

Source : Ivey Publishing

Case ID : 909A01

Discipline : Marketing

Case Length : 01 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Do subliminal cues have an effect on behavior? This question is at the heart of many debates in advertising. In this exercise, students can determine, through their own experience, the impact of subconscious cues on their decisions. In this simulation, the instructor places a number of specific cues throughout the building. Students, in turn, are tasked with creating an advertising poster for a chain of children’s play centers. Inevitably, their posters incorporate some, and sometimes all, of the cues. The exercise can lead to a deep and constructive discussion on the effect of subconscious cues on consumers.

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Case Solution for Comfort Class Transport: Does Customer Service Need an Overhaul?

Complete Case details are given below :

Case Name : Comfort Class Transport: Does Customer Service Need an Overhaul?

Authors : Michael J. Roberts, Paul E. Morrison

Source : HBS Brief Cases

Case ID : 4374

Discipline : Service Management

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The general manager of a chauffeured limousine transport company is concerned about underperformance at the company’s customer service call center. The eight-person call center handles almost all customer interaction including discussing company services with prospective customers, scheduling pickups, providing pricing, confirming appointments, and handling billing inquiries. Customers have complained about extended wait times to speak with someone and about abandoned calls. On the other hand, customer satisfaction with the firm’s fleet vehicles and drivers is extremely high. The general manager worries that call center service quality will limit the company’s ability to expand operations into new markets. The company’s founder has asked the general manager to look into the problems and propose solutions. Students must analyze the capacity utilization and demand for the call center while also considering the costs of problems including abandoned calls.

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Case Solution for Delwarca Software Remote Support Unit

Complete Case details are given below :

Case Name : Delwarca Software Remote Support Unit

Authors : Roy D. Shapiro, Paul E. Morrison

Source : HBS Brief Cases

Case ID : 913541

Discipline : Service Management

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Delwarca Software provides business software to large corporate clients around the world. The firm serves customers who prefer to assemble corporate solutions using a combination of software programs from various suppliers rather than implementing a single enterprise resource planning system. Consequently, Delwarca must provide telephone support services for complex software-hardware interaction and performance problems in addition to the typical software support issues around software installation and upgrades, malware attacks, and processing failures. The manager of the remote support unit implemented a new triage program for customer calls hoping to reduce customer wait time, improve customer satisfaction, and reduce costs. After one year, customer dissatisfaction is at an all-time high and he must perform a quantitative analysis of the current process, considering wait times for customers as well as cost per call, before making a final recommendation. This case can be used in a first-year MBA course in Service Management or Operations Management or a course in industrial engineering. It can also be used to introduce simple queuing theory.

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Case Solution for The Morrison Company

Complete Case details are given below :

Case Name : The Morrison Company

Authors : Steven C. Wheelwright, Paul S. Myers

Source : HBS Brief Cases

Case ID : 4564

Discipline : Operations Management

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Morrison Company develops and manufactures radio frequency identification tags (RFID) known as “smart labels” for the retail and pharmaceutical industries. RFID technology is a fast-growing and increasingly competitive industry. Sales have risen dramatically over the past year and production levels have had to increase to meet monthly and quarterly shipping targets. However, the increase has exacerbated existing manufacturing problems and has led to increased shipping delays and inadequate inventory on hand. In addition, sales to pharmaceutical companies are increasing while sales to retail companies are much lower than forecast. The newly hired director of operations must address the short-term problems quickly and devise a long-term solution for improving the company’s operational capabilities

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Case Solution for Bayonne Packaging, Inc.

Complete Case details are given below :

Case Name : Bayonne Packaging, Inc.

Authors : Roy D. Shapiro, Paul E. Morrison

Source : HBS Brief Cases

Case ID : 4420

Discipline : Operations Management

Case Length : 13 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and providing full service from design through final delivery. Even though revenue has tripled, performance has been declining and the firm posted its first loss in over 10 years. The new VP of Operations has been hired to address operational problems resulting in cost overruns, quality problems, and late deliveries. He tours key departments including quality control and sales and visits the various work centers in the plant as he investigates the challenges in the current production process. This case can be used in a first-year MBA-level course in Operations Management. Students are asked to create a process flow diagram and perform break-even, capacity, utilization, and yield analyses before making their final recommendations for improving the firm’s performance.

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