NEWAD

Case Solution for NEWAD (B): The Tobacco Sampling Project
Complete Case details are given below :
Case Name :      NEWAD (B): The Tobacco Sampling Project
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            906M02
Discipline :        General Management
Case Length :    02 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-found of NEWAD, a media company with $10 million in revenues, is being presented with an interesting opportunity for a large tobacco firm: exclusive access to 3,000 locations for a tobacco sampling program. Although this new opportunity would bring a potential $4 million in revenues, the request for exclusivity threatens NEWAD’s relationship with two other tobacco manufacturers. In coming to the decision, the co-founder has to consider both short-term and long-term effects, corporate scope and resource allocation.
 
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Case Solution for NEWAD (A): Evaluating a New Line of Business
Complete Case details are given below :
Case Name :      NEWAD (A): Evaluating a New Line of Business
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            906M01
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering expanding his scope of operations from washroom advertising to include distributing free postcards. On one hand, offering an extra advertising vehicle to his clients would boost his topline results and would match the postcard offering planned by his larger competitor. On the other hand, launching a new line of business could distract his small firm from pursuing growth in its core business; procuring advertising sites and selling advertising space on washroom ads to advertisers.
 
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Case Solution for NEWAD: The Digital Signage Opportunity
Complete Case details are given below :
Case Name :      NEWAD: The Digital Signage Opportunity
Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            906M87
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering expanding the company’s scope of operations from traditional place-based postcard and board advertising to digital signage. Digital signage offers the opportunity to expand NEWAD’s business. However, the co-founder wondered about the high fixed costs of entering this type of advertising business and how much the company would have to charge to turn a profit.
 
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Case Solution for NEWAD: Is Nightlife Magazine in Montreal a Good Fit?
Complete Case details are given below :
Case Name :      NEWAD: Is Nightlife Magazine in Montreal a Good Fit?
Authors :           Stewart Thornhill, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            906M86
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of NEWAD, a media company, is considering acquiring Montreal’s NIGHTLIFE Magazine. The magazine is distributed free once per month at trendy restaurants, bars, clubs and cutting-edge fashion stores. The co-founder is interested in expanding the business but is unsure if buying an urban magazine would be a good addition to the company’s advertising offerings. This acquisition would require NEWAD to assume debt and the operating losses of the magazine.
 
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