Complete Case details are given below :
Case Name : Entrepreneurs at Twitter: Building a Brand, a Social Tool or a Tech Powerhouse?
Authors : Simon Parker, Ken Mark
Source : Ivey Publishing
Case ID : 910M28
Discipline : Entrepreneurship
Case Length : 11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Twitter has become an incredibly popular micro-blogging service since its launch in 2006. Its founders have ambitious plans for the service, and are backed by $155 million of venture capital funding, which valued the company at $1 billion in 2009. Twitter seems to attract a diverse audience of users from political organizers looking to disseminate information to their followers; businesses looking to reach out, in real time, to potential customers; and for social networking purposes. The company charges consumers nothing for its service. By 2009, competitors have emerged – some of whom have deep pockets. Yet, it remains unclear – at least to observers – whether the company will ever make money from its service.
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