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Case Solution for Robert Bosch Engineering India: Plotting a Growth Strategy

Complete Case details are given below :

Case Name : Robert Bosch Engineering India: Plotting a Growth Strategy

Authors : Sonia Mehrotra, U. Srinivasa Rangan

Source : Ivey Publishing

Case ID : W14282

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The general manager of an engineering solutions department at Robert Bosch Engineering India, a subsidiary of a major German supplier of automotive components, must expand his department from captive to non-captive (i.e., non-Bosch) business and grow rapidly. He believes that non-linear growth is feasible if he leverages competencies and talent built over the years within his division. He faces complex strategy execution challenges, including challenges related to funding, sales and marketing and the existing captive-oriented culture, in shifting from a captive to non-captive mode of business for growth. The automotive ecosystem, within India and abroad, is rapidly changing with its focus on high technology and offers opportunities while also posing threats. At the same time, senior management’s expectations for the general manager are high. He must decide whether to focus more on the development of non-linear products/services or on captive jobs in order to meet his firm’s revenue goal. He could also adopt a hybrid approach.

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Case Solution for TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Complete Case details are given below :

Case Name : TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4065

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market research, first using focus groups to test the concept and then following up with take-home trials. Acting as brand managers, students must complete a quantitative analysis of the available data to project the sales volume for pizza and then decide whether to bring the new product to market.

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Case Solution for Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

Complete Case details are given below :

Case Name : Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4188

Discipline : Marketing

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through “chemical formulators” serving the commercial pools market — but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors’ offerings, and other potential problem sources.

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Case Solution for Alpen Bank: Launching the Credit Card in Romania (Brief Case)

Complete Case details are given below :

Case Name : Alpen Bank: Launching the Credit Card in Romania (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4559

Discipline : International Business

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing a period of economic growth after joining the European Union and Carle believes it is time to reconsider the opportunity despite continued skepticism within the company. Carle faces several important decisions before he can present his plan to the head of International Consumer Businesses. He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively. This case is appropriate for use in the product policy module of a general marketing course, in a new product course, or in a services management course.

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Case Solution for General Electric Appliances, 2002

Complete Case details are given below :

Case Name : General Electric Appliances, 2002

Authors : U. Srinivasa Rangan, Jonathan Roche

Source: Babson College

Case ID: BAB046

Discipline : Strategy

Case Length : 26 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Focuses on the key issue of how General Electric Appliances has dealt with the structural evolution of the industry between 1986 and 2001. In contrast to its competitors, it pursued a more financially driven, and less globally oriented, strategy and was perhaps more successful than its two rivals. The open question is how GE Appliances would fare in the future and what its senior managers should do.

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Case Solution for Whirlpool Corp., 2002

Complete Case details are given below :

Case Name : Whirlpool Corp., 2002

Authors : U. Srinivasa Rangan, Jonathan Roche

Source: Babson College

Case ID: BAB048

Discipline : Strategy

Case Length : 31 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Focuses on the key issue of how Whirlpool has dealt with the structural evolution of the industry between 1986 and 2002. In contrast to its competitors, it pursued a more financially driven, and less globally oriented, strategy and was perhaps more successful than its two rivals. The open question is how Whirlpool would fare in the future and what its senior managers should do.

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Case Solution for U.S. Major Home Appliances Industry in 2002

Complete Case details are given below :

Case Name : U.S. Major Home Appliances Industry in 2002

Authors : U. Srinivasa Rangan, Jonathan Roche

Source: Babson College

Case ID: BAB049

Discipline : Strategy

Case Length : 20 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Describes the structure and evolution of the United States home appliance industry between 1986 and 2002.

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