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Case Solution for Kids Market Consulting
Complete Case details are given below :
Case Name :      Kids Market Consulting
Authors :           Paul W. Beamish, Stephanie Taylor, Oleksiy Vynogradov
Source :             Ivey Publishing
Case ID :            904M65
Discipline :        Strategy
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Kids Market Consulting, a market research firm dedicated to kids, tweens, and teens segment, faces increasing competition and slowing revenue and is exploring the future strategic direction of the business. In particular, she must formulate the best plan for protecting the niche market and decide how aggressively to pursue expansion. In addition, Kids Market Consulting is part of her business partner’s group of marketing firms. Any changes the founder chooses has to respect this relationship, restricting her options. The over-arching corporate objective for the company is to defend the market from larger businesses that want to increase their share of the market research industry.
 
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Case Solution for CardSwap: Converting Unwanted Gift Cards into Cash
Complete Case details are given below :
Case Name :      CardSwap: Converting Unwanted Gift Cards into Cash
Authors :           Neil Bendle, Michael Taylor
Source :             Ivey Publishing
Case ID :            W11189
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of CardSwap.ca sat at his desk in the Toronto office from which he managed the company. CardSwap was an online service that provided consumers with the opportunity to convert unwanted gift cards into hard cash. The co-founder felt convinced that his small Canadian company created great value for its customers. After all there were around a billion dollars of unwanted gift cards entering circulation every year. People who owned these unwanted gift cards would surely want to use the CardSwap service. CardSwap could offer a strong value proposition to consumers while ensuring a healthy return through commissions on every transaction. Problems remained however CardSwap was a relatively small company and had no access to the multi-million dollar advertising budgets that might be needed to get a message out to consumers through an extensive multi-media strategy. How much should the company be willing to spend to acquire a customer? How best could this new company use its limited resources to communicate to customers the benefits that CardSwap had to offer?
 
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Case Solution for Boise Automation Canada Ltd.: The Lost Order at Northern Paper
Complete Case details are given below :
Case Name :      Boise Automation Canada Ltd.: The Lost Order at Northern Paper
Authors :           Michael Taylor
Source :             Ivey Publishing
Case ID :            W12785
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A senior account manager at Boise Automation Canada Ltd. was disappointed with the news that he had just lost the $1.2 million opportunity with Northern Paper Inc. (Northern), a paper mill in Rocky Falls, Ontario.The opportunity was to design, supply and install an automated control system for Northern’s wood-chip handling system. With over 20 years experience selling automation systems in heavy industry, had he won the order, it would have easily put him over his target quota for 2011 and significantly boosted his incentive payout. Now, with less than 3 months before the end of the year, he was unlikely to meet his target for the year. The senior account manager wanted to understand what had gone wrong, and to learn from the experience, to avoid repeating it. What should he have done differently?
 
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Case Solution for Datavast Inc.: The Target Segment Decision
Complete Case details are given below :
Case Name :      Datavast Inc.: The Target Segment Decision
Authors :           Michael Taylor, Maggie Hao
Source :             Ivey Publishing
Case ID :            W12436
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Datavast Inc., a product designer and manufacturer based in China, had just launched its new private cloud storage product, the Data Security Box. The general manager of Datavast was faced with the dilemma of who to sell this product to. He determined that segmenting by size was the most effective method, as customers in different industries and regions did not have very different needs or buying characteristics. However, SMEs (companies with 200-500 computers) and large companies (companies with 1,000+ computers) exhibited vastly different needs and purchasing behaviour. The general manager had limited resources, so he faced the decision of focusing on either SMEs or large companies. Although Datavast did not have any direct competitors at the time, its decision was complicated by the company’s current state and capabilities, as well as the data storage industry in China. Also, the general manager was hoping to retire within five years and was unwilling to make additional capital investments in the company. Datavast was operating at a loss and his goal was to bring the company into profitability within the next year. A net loss also meant that the company could not afford to be burdened with large additional expenses. Lastly, private cloud storage was a new technology in China and the market needed to be familiarized with the concept.
 
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Case Solution for Northern Drilling Inc.: The Mond Nickel Contract Decision – A Tactical Dilemma in a Growth Strategy
Complete Case details are given below :
Case Name :      Northern Drilling Inc.: The Mond Nickel Contract Decision – A Tactical Dilemma in a Growth Strategy
Authors :           Michael Taylor, Robert Bremner
Source :             Ivey Publishing
Case ID :            W12137
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Northern Drilling Inc., an exploration diamond-drilling contractor, has been asked to tender a bid for a lucrative, highly complex contract with Mond Nickel. Northern has no drills or crew currently available to work on the contract, which requires experienced drillers. Compounding the issue is a shortage of skilled labour in the industry. At the same time, Northern’s biggest client, Noranda Nickel, is seeing poor geological results on a job in the same area. Northern’s management needs to decide whether to incur additional costs and leave a capacity cushion in an effort to maintain its excellent relationship with its current client, or whether it should instead utilize the drills on the new job. The primary issue facing Northern’s management is whether Northern can handle the new contract, both financially and technically, without compromising the current job.
 
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Case Solution for Bolster Electronics: Dealing with Dealer Demands
Complete Case details are given below :
Case Name :      Bolster Electronics: Dealing with Dealer Demands
Authors :           Michael Taylor, Mark Vandenbosch
Source :             Ivey Publishing
Case ID :            W12242
Discipline :        Marketing
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This B2B case describes a common situation that arises when channel partners gain success and the perceived balance of power shifts from the supplier to the channel. The manager for Bolster Electronics, one of the largest suppliers in Canada of state-of-the-art industrial video equipment for harsh environments, must consider a request from Vickers Industrial Supplies, a regional dealer, to be upgraded from a dealership to a distributor. Vickers was generating a growing business volume for Bolster in an important market segment, the Canadian oil sands in northern Alberta. Approving Vickers’ request will generate slimmer margins for the manufacturer, which may be made up with higher projected volume, if the projections are reasonable. The potential reaction of the company’s national distributors is causing concern. Although Bolster sells to regional dealerships in the United States, its policy is to distribute its products in Canada through two national distributors, and it fears that increasing Vickers’ role will alienate these distributors. Each alternative has benefits and risks.
 
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Case Solution for Daktronics (F): Weathering the Recession Positioned for a Bright Future
Complete Case details are given below :
Case Name :      Daktronics (F): Weathering the Recession Positioned for a Bright Future
Authors :           Marilyn L Taylor, Theresa T Coates, Charles C Connely
Source :             North American Case Research Association (NACRA)
Case ID :            NA0242
Discipline :        Strategy
Case Length :    32 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Daktronics (“Dak”) case draws attention to what a company can do in the midst of recessionary forces when sales have declined significantly and the company’s leadership position may be headed for additional erosion. The case is as of FYE 2010 (May) and examines this B2B firm which is the leading score board design and manufacturing firm. Dak has significant opportunity in various countries abroad, but when and where the company should undertake additional strategic action is not clear. The company’s executive team and board confront increasing competition and press pressure. Should the firm wait out the recession or undertake a bold strategic move? Founded in South Dakota by two South Dakota State University engineering professors. Dak produces videographic displays plus related products and services that lead in the sports arena market installations and have applications across a variety of institutional and commercial markets. Among the commercial markets that offer opportunities are digital business advertising venues. To date, the firm has pursued a conservative, but path-breaking technology leadership position in its market. Dak is a B2B case that provides examples of applications which will be of interest to and useful with both graduate and undergraduate level students.

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