Entrepreneurship

Case Solution for Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing

Complete Case details are given below :
Case Name :      Franz Collection, Inc.: The Road From Subcontracting to Brand Marketing
Authors :           Lien-Ti Bei, Shih-Fen Chen
Source :             Ivey Publishing
Case ID :            910M30
Discipline :        Entrepreneurship
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes the three-stage transformation of a Taiwanese company – from an original equipment manufacturer (OEM) of small gifts for Western European customers, to an original design manufacturer (ODM) providing design and production of home décor and gifts to customers in Europe and the United States, to an own brand manufacturing (OBM) company launching its brand of porcelain tableware targeted at the global market. The story of Franz Collection is a story of product outsourcing and international cooperation, where OEM subcontractors in Asia have tried to set up their own marketing channels and brand names to bypass their Western clients and appeal directly to consumers. This case describes the managerial dilemmas in establishing a global brand faced by manufacturers in Taiwan and the neighbouring countries.
 
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Case Solution for Ten Thousand Villages of Cincinnati: The First Year and Beyond

Complete Case details are given below :
Case Name :      Ten Thousand Villages of Cincinnati: The First Year and Beyond
Authors :           Mary Conway Dato-on
Source :             Ivey Publishing
Case ID :            910A08
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ten Thousand Villages (TTV) is a nonprofit fair trade retail organization with a store located in Cincinnati, Ohio. During the store’s opening and first two years of operations (2002-2004), Karen, the chair of the board of directors, and Cheryl, the store manager, struggle to develop a customer-focused plan to ensure sales increases for their unique operation. Marketing issues ranging from store location selection to inventory selection and promotion are presented. In addition to covering an alternative method of doing business – nonprofit enterprise – the case provides a platform for customer relationship management (CRM) implementation in a small, nonprofit environment.
 
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Case Solution for Professionalization of Ujwal Bharati

Complete Case details are given below :
Case Name :      Professionalization of Ujwal Bharati
Authors :           K. Ramachandran
Source :             Ivey Publishing
Case ID :            910M36
Discipline :        Entrepreneurship
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case is woven around the decision dilemma faced by the second generation managing director of Ujwal Bharati Pharmaceuticals, a mid-size business. He had to decide whether to retain his non-family CEO or not. There are other issues related to corporate and family governance covered in the case as well. This case was written in the context of the major efforts made by Indian family businesses in recent years to professionalize their operations. This is particularly so among mid-size businesses. In this case, while the director appreciates the need to professionalize and successfully recruit non-family professionals, he is not able to retain them. The director’s major dilemma is not only to delegate but to simultaneously find a way of making use of his time. Indirect opposition to changes from the old guard causes problems and the board, consisting of professionals, is ineffective. The director’s elder brother, without any male heir, is non-interfering and the director’s only son is not well-groomed for the position. The case is best suited for a session on professionalization of management of a growing company but is also appropriate for courses such as family businesses, organizational behavior, strategy implementation and entrepreneurship.
 
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Case Solution for East Cameron Partners: The Sukuk Bond

Complete Case details are given below :
Case Name :      East Cameron Partners: The Sukuk Bond
Authors :           Stephen Sapp, Brooke Harley
Source :             Ivey Publishing
Case ID :            910N14
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The chief executive officer (CEO) of East Cameron Partners LP, is interested in raising capital to buy out his existing 50 per cent partner thereby regaining control of the firm and enabling him to finance new growth. Because of the risky nature of the oil and gas business and relatively small size of East Cameron, the CEO has limited alternatives available to him. The case discusses the standard alternatives available to small and medium sized enterprises to raise capital but it also provides particular focus on a new alternative, a Sukuk Bond.
 
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Case Solution for Filter Innovations Inc.

Complete Case details are given below :
Case Name :      Filter Innovations Inc.
Authors :           Elizabeth M.A. Grasby, Jessica John
Source :             Ivey Publishing
Case ID :            910B08
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of a small water filtration company is considering expanding his operations to include membrane biological reactors (MBRs). The topic of future-oriented decision-making using the differential cash flow is introduced. Students are asked to (1) qualitatively evaluate the filtration industry and decide whether this is the right time for the company to expand to MBRs; (2) perform a business size-up of the company and its competitors and determine whether the company is well positioned to expand at this time; (3) analyze the expansion opportunity qualitatively; (4) list all cash flows associated with the expansion and classify them as relevant (future, cash and different), and either recurring or one-time costs; (5) perform a differential analysis, with sensitivity where necessary and (6) determine the return on investment and the payback period.
 
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Case Solution for Polar Challenge

Complete Case details are given below :
Case Name :      Polar Challenge
Authors :           Rosanna Garcia, David T.A. Wesley
Source :             Ivey Publishing
Case ID :            910A21
Discipline :        Entrepreneurship
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Polar Challenge was a company that offered an annual 320-nautical-mile race to the magnetic North Pole organized by Arctic experts. It had been successful in the United Kingdom, establishing marketing partnerships with the BBC, Sony, Fujitsu and others. Polar Challenge saw the United States market as untapped potential for both sponsors and racers. In 2008, with the centennial of polar exploration approaching in 2009, the company decided to offer the race to Americans. The director of marketing is given responsibility for establishing a presence in the United States, but he soon finds that U.S. companies and media outlets do not have the level of interest he expected. In addition, companies worldwide were cutting back on advertising spending in response to the global economic crisis. This case examines a number of issues focused on expansion into new markets and resource commitments to such endeavours. It can be used to discuss the importance of understanding the target market, targeting the unique needs of different customer segments, adapting product offerings to international markets, and establishing realistic goals.
 
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Case Solution for Veja: Sneakers with a Conscience

Complete Case details are given below :
Case Name :      Veja: Sneakers with a Conscience
Authors :           Kim Poldner, Oana Branzei
Source :             Ivey Publishing
Case ID :            910M89
Discipline :        Entrepreneurship
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case illustrates the founding and growth of Veja, the first eco-sneaker company in the world, in the broader context of the evolution of the fashion industry and the emergence of the eco-fashion movement. By September 2010, the five-year old venture had become a reference in ethical fashion, and an inspiration for other eco-fashion start-ups. Its path, its successes and its aspirations made it a perfect acquisition target; like-minded companies like Timberland were already feeling out the two founders. Sébastien Kopp and François-Ghislain Morillion were still fulfilling their dream. They had fun trying to craft ever more sustainable business approaches. They were still excited about the opportunity to develop solutions or workarounds for socially- and environmentally-problematic business practices. The case presents several solutions, focusing on the development of sustainable business practices in organic cotton, wild natural rubber and traditional veggie-tanned leather. The case also deals with the issue of how ventures integrate sustainable practices into a holistic and ever improving offering, which engages multiple supply chain participants (employees, consumers, suppliers, partners, even artists) in co-devising a value proposition that appeals not just to our sense of fashion, but also to our conscience. Essentially, the case is a story of fashioning identities by artfully bending consumers’ appreciation towards the expression of unity with the earth and across cultures.
 
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Case Solution for Prairie Ventures Limited

Complete Case details are given below :
Case Name :      Prairie Ventures Limited
Authors :           James E. Hatch, Zhou Zhang
Source :             Ivey Publishing
Case ID :            909N25
Discipline :        Entrepreneurship
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The investment manager at Prairie Ventures Limited, a Saskatchewan based venture capital firm, is examining the merits of financing a management buyout of Crestline Coach, a manufacturer of ambulances and distributor of buses. Students must design a term sheet and create an appropriate financing package.
 
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Case Solution for Cool Moose Creamery

Complete Case details are given below :
Case Name :      Cool Moose Creamery
Authors :           Elizabeth M.A. Grasby, Ian Dunn
Source :             Ivey Publishing
Case ID :            910B13
Discipline :        Entrepreneurship
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner/operator of an ice cream store has an opportunity to expand his product line to include soft-serve ice cream. He needs to analyze the costs and benefits of purchasing either a new or used single-head or triple-head soft-serve ice cream machine. He also wants to continue growing the business and he wonders about the best way of going about it. Students are asked to (1) perform a business size-up; (2) analyze the addition of soft-serve ice cream from a qualitative standpoint; (3) determine which of the cash flows associated with the opportunity are relevant and which are recurring costs versus one-time costs; (4) perform a differential analysis to determine the ROI and payback period for the purchase of both new machines; (5) determine the ROI and payback period changes if a used machine is purchased; and (6) decide whether to purchase a soft-serve ice cream machine and, if so, which one.
 
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Case Solution for D-Bamboo Home and Garden Shop

Complete Case details are given below :
Case Name :      D-Bamboo Home and Garden Shop
Authors :           Barney G. Pacheco
Source :             Ivey Publishing
Case ID :            910A29
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of a small home and garden shop in Chaguanas, Trinidad is faced with declining sales and the recent entry of a competitor offering similar products at competitive prices. In order to compete, he is thinking of moving to a larger location and expanding his business to capitalize on emerging opportunities, such as the demand for landscaping services by wealthy professionals. He is uncertain how his current customers would react to such a move and is considering what kind of marketing activities he should engage in to ensure the business’s long-term survival.
 
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