Marketing

Case Solution for Living.Dupont.ca: Virtual Business, Real Money
Complete Case details are given below :
Case Name :      Living.Dupont.ca: Virtual Business, Real Money
Authors :           Kersi Antia, Ilia Frolov, Bharat Sud
Source :             Ivey Publishing
Case ID :            903A18
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
DuPont Canada manufactures and sells the raw materials that are used to produce brand name home renovation and home decorating products, including fabrics, carpets, countertops, and paints. To develop relationships with consumers and acquire information on their purchasing needs and purchasing patterns, the company launched a web site that offered decorating idea and product information through a virtual home. After 12 months, the company’s project team must decide whether the project was a worthwhile investment and whether they should invest in the second phase. In making their decision, they need to identify the performance metrics to use in estimating the return on investment. They also need to determine whether to pursue revenue generation through the sale of advertising space or online sales through the web site. Finally, the project team must assess whether their value chain partners would be willing to invest in the second phase of the project.
 
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Case Solution for Cola Wars in China: The Future Is Here
Complete Case details are given below :
Case Name :      Cola Wars in China: The Future Is Here
Authors :           Niraj Dawar, Nancy Hua Dai
Source :             Ivey Publishing
Case ID :            903A06
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Wahaha Hangzhou Group Co. Ltd. is one of China’s largest soft drink producers. One of the company’s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals and to achieve its goal of dominant market share.
 
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Case Solution for Marshalls International, Inc.
Complete Case details are given below :
Case Name :      Marshalls International, Inc.
Authors :           Michael R. Pearce, Samira Amini
Source :             Ivey Publishing
Case ID :            903A19
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Warners Inc. is a world-leading packaged goods company that supplies a large number of packaged goods to Marshalls International Inc., a leading mass merchandiser. The health and beauty category manager at Warners has been asked to examine its hair care category for opportunities to allow Marshalls to achieve a leadership position in the category among its competitors. He must examine the leading retailers in the category and their marketing strategies and compare them to Marshalls’ strategy.
 
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Case Solution for Shanghai COS Software Ltd.
Complete Case details are given below :
Case Name :      Shanghai COS Software Ltd.
Authors :           Kenneth G. Hardy, Bin Zhang, Patrick Zhu
Source :             Ivey Publishing
Case ID :            903A31
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Shanghai COS Software Ltd. designs and develops smart card operating systems. The company’s marketing manager must decide the best basis for segmenting the burgeoning market for smart cards for wireless devices in China. She has excellent data on this duopoly market, the segments, and their buying criteria. In fact, she already has received significant orders for low-end cards from each of the two large customers. However, she and the senior management team must decide on the market positioning for this young high-tech start-up. She must select one of the two major customers whose size, structure, and procedures are quite different. She must also decide whether the company should market low-margin/high-volume or high-margin/low-volume products. Both products seem to have a very short life expectancy in the face of rapidly changing customer expectations. The investors in the company want it to achieve profitability fairly quickly and still adopt sustainable positioning in the marketplace.
 
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Case Solution for Microsoft Canada: Marketing Xbox
Complete Case details are given below :
Case Name :      Microsoft Canada: Marketing Xbox
Authors :           Michael R. Pearce, Tanya Mark
Source :             Ivey Publishing
Case ID :            903A23
Discipline :        Marketing
Case Length :    31 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.
 
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Case Solution for Ford Windstar
Complete Case details are given below :
Case Name :      Ford Windstar
Authors :           Robert J. Fisher, David J. Sharp, Satish Jha
Source :             Ivey Publishing
Case ID :            903A05
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ford of Canada is a division of the Ford Motor Co.–one of the “Big Three” automobile manufacturers in North America. The brand manager of the Windstar was concerned that its only brand in the minivan category would not meet its annual sales target. Since the Windstar’s launch in the early 1990s, it had become one of the largest selling auto brands in Canada and was synonymous with safety and family travel. During the past few years, the popularity of purchasing a Windstar had declined with a competitive minivan market, the recession, quality problems, and several product recalls. The brand manager must create a promotional strategy that will maintain Windstar sales and profitability and attempt to maintain the brand image.
 
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Case Solution for Pizza Public Co. Ltd., Thailand (A)
Complete Case details are given below :
Case Name :      Pizza Public Co. Ltd., Thailand (A)
Authors :           Michael R. Pearce, Kathleen E. Slaughter, Elizabeth O’Neil
Source :             Ivey Publishing
Case ID :            903A24
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Pizza Public Co. Ltd. (PPCL) is a division of the Minor Group of Companies that focuses on the management and operation of food service outlets. Takes place between November 1999 and February 2000 and covers the negotiation process between PPLC and Tricon Restaurants USA regarding the renewal of the company’s franchise agreement for Pizza Hut in Thailand. After 20 years of managing the brand, an agreement cannot be reached and PPLC must plan for the development of a new pizza brand.
 
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Case Solution for Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Complete Case details are given below :
Case Name :      Toyota: Driving the Mainstream Market to Purchase Hybrid Electric Vehicles
Authors :           Jeff Saperstein, Jennifer Nelson
Source :             Ivey Publishing
Case ID :            904A03
Discipline :        Marketing
Case Length :    27 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Toyota is a large, international automobile manufacturer with plans to become the largest worldwide automaker, striving for 15% of global sales. Toyota is committed to becoming the leader of the hybrid-electric automotive industry and is relying on changes in the industry and customer perceptions to bring its plan to fruition. Toyota’s challenge is to develop consumer attitude and purchase intent from an early adopter, niche market model into universal mainstream acceptance.
 
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Case Solution for Agilent Technologies
Complete Case details are given below :
Case Name :      Agilent Technologies
Authors :           Jeff Saperstein, Camilla Burg, Anamika Ghosh, Maria Del Carmen Arenas
Source :             Ivey Publishing
Case ID :            904A04
Discipline :        Marketing
Case Length :    29 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Agilent Technologies was spun off from Hewlett-Packard (HP) in an effort to establish a new brand in the high-tech industry. The senior director of global brand management was reflecting on the company’s challenges in focusing its worldwide marketing effort on the multiple business sectors. Agilent was intended to establish itself as a separate company from HP while still continuing in the HP tradition of excellent customer service and reliability. Now, with smaller advertising and marketing budgets, downsizing of the company, fierce competitive pricing and service, and an evolution from within Agilent Technologies to provide more service and knowledge through its Web site, the marketing and communications challenges have changed since the company’s introduction.
 
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Case Solution for Pennzoil-Quaker State Canada: The One-to-One Decision (A)
Complete Case details are given below :
Case Name :      Pennzoil-Quaker State Canada: The One-to-One Decision (A)
Authors :           Terry H. Deutscher, Christopher Spalding
Source :             Ivey Publishing
Case ID :            904A10
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of the lubricants business for Pennzoil-Quaker State Canada is facing a significant challenge–overcoming customer apathy about changing motor oil. Increasing the frequency of oil changes and improving retention of its customers were critical for the financial success of the company. In response to this challenge, the director had to decide on the adoption and implementation of a major new promotional program: One-to-One. The program was designed to create closer relationships among consumers, retailers, and Pennzoil-Quaker State. Making the program work required active cooperation on the part of retail installers who performed the oil changes.
 
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