Marketing

Case Solution for Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market

Complete Case details are given below :

Case Name : Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market

Authors : S. P. Raj, Atanu Adhikari

Source : Ivey Publishing

Case ID : W12470

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more customers, and IPCSL was concerned about the long-term viability of the business. It must decide on a course of action, taking into consideration the constraints of growing, transporting, storing and selling fruit in India; the asymmetry in price information available to growers and commission agents in the market, coupled with the old-fashioned way of doing business through open and closed auctions; and the costs and benefits of vertical integration between grower and IPCSL.

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Case Solution for Maruti Suzuki India Limited: Marketing

Complete Case details are given below :

Case Name : Maruti Suzuki India Limited: Marketing

Authors : Sanjeev Prashar, Harvinder Singh, Anshu Katiyar

Source : Ivey Publishing

Case ID : W13012

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted revenue and market share as customers and dealers dealt with the negative publicity and the shortage of production that resulted in long wait times for the company’s most popular models. The company must come up with a strategy to deal with its vulnerability in light of production cuts, demanding customers, disgruntled dealers and charged-up competitors.

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Case Solution for Pricing Telecom Licences in India

Complete Case details are given below :

Case Name : Pricing Telecom Licences in India

Authors : Mukherjee Srabanti, Debdatta Pal

Source : Ivey Publishing

Case ID : W12509

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

On February 2, 2012, the Supreme Court of India cancelled all 122 second-generation (2G) telecom licences issued on or after January 10, 2008 by the Department of Telecommunication (DoT). This judgment, along with the announcement of the National Telecom Policy-2012, forced the DoT to rethink the issue of pricing spectrum, which was earlier bundled with 2G licences. First, was re-auctioning required? If so, what should be the minimum reserve price? Should DoT follow a uniform pricing strategy for all the incumbents, including those whose licences were cancelled? How could it strike a balance between investor apathy and the government’s objective of increasing rural tele-density, given the possibility of a tariff hike after the refarming of spectrum?

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Case Solution for The 2012 Republican Presidential Primaries

Complete Case details are given below :

Case Name : The 2012 Republican Presidential Primaries

Authors : Neil Bendle

Source : Ivey Publishing

Case ID : W13043

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the information given to decide which candidate to support. Furthermore, in a typical business or political decision, a person chooses on the basis of his or her personal preference. In a primary election, however, voters are advised to take into account the candidate they think can win the later presidential election, which greatly complicates the decision-making process.

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Case Solution for Marks and Spencer Enters China

Complete Case details are given below :

Case Name : Marks and Spencer Enters China

Authors : Jane Menzies, Ilan Alon, Jennifer Dugosh

Source : Ivey Publishing

Case ID : W12512

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Marks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When the company entered the Chinese market in 2008, it faced many difficulties. It had failed to conduct proper market research to understand the Chinese consumer, which had led to many issues. The company had neglected to address the cultural gaps between the United Kingdom and China. It had also taken an approach of standardizing its products, instead of adapting products to the new market. Students must consider the marketing mix policies of product, price, placement and promotion to recommend changes to M&S’s entry into China.

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Case Solution for A Couple of Squares: Pricing for the Future (A)

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Case Name : A Couple of Squares: Pricing for the Future (A)

Authors : Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13065

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.

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Case Solution for A Couple of Squares: E-Commerce Opportunities for Growth (B)

Complete Case details are given below :

Case Name : A Couple of Squares: E-Commerce Opportunities for Growth (B)

Authors : Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13066

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.

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Case Solution for Beyond the Bean

Complete Case details are given below :

Case Name : Beyond the Bean

Authors : Elizabeth M.A. Grasby, David House

Source : Ivey Publishing

Case ID : W1321

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.

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Case Solution for Fox News: Competing to Deliver the News

Complete Case details are given below :

Case Name : Fox News: Competing to Deliver the News

Authors : Neil Bendle, Leon Li

Source : Ivey Publishing

Case ID : W13243

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Since Fox News first entered the cable news industry, the network has skyrocketed to the top position in the ratings charts ahead of its major competitors. Despite being the most popular network, Fox News has endured many controversies, and its reporting has created a polarizing rift between conservatives and liberals. As the news industry shifts into the digital age and offers more options for niche consumption, Fox News needs to decide whether its position will be sustainable or whether it should reconsider its focus on opinionated reporting.

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Case Solution for Mountain Equipment Co-op: Digital Strategy

Complete Case details are given below :

Case Name : Mountain Equipment Co-op: Digital Strategy

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W13265

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The vice-president of marketing and communications at Mountain Equipment Co-op, a retailer of outdoor sporting goods, is examining its marketing strategy following the decision to stop producing its physical catalogue. The 40-year-old retailer wants to broaden its reach beyond its hard-core group of customers. Although it currently has an online presence, it needs to further develop its online sales and outreach programs.

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