Marketing

Case Solution for Asclepius Consulting: The Sales Force Dilemma

Complete Case details are given below :

Case Name : Asclepius Consulting: The Sales Force Dilemma

Authors : Sreeram Sivaramakrishnan

Source : Ivey Publishing

Case ID : W13563

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Asclepius Consulting is one of the many small software companies in India that have aspirations to become product companies as opposed to being services companies. Asclepius Consulting deals in hospital management information systems and has a product and service offering that is competitive and well received by customers. However, due to lack of capital, the company has been unable to invest in a sales force, and this has created a problem of reach. It is currently selling through a combination of resellers (external parties contracted to sell the software) and an inside sales force. Now, one of its three co-founders, whose expertise is in business process restructuring and business planning and strategy, is looking at revisiting the sales and marketing model in this complex marketplace.

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Case Solution for Brand Israel: Marketing in Crisis

Complete Case details are given below :

Case Name : Brand Israel: Marketing in Crisis

Authors : Ilan Alon, Meredith Lohwasser, Jennifer Dugosh, Rommey Hassman

Source : Ivey Publishing

Case ID : W13645

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Israel had experienced great change since its founding in 1948 to become arguably the most prosperous nation in the Middle East. With the exception of the United States and more recently China, Israel had more companies listed on the NASDAQ than any other. It spent a larger percentage of its budget on research and development than any other country in the world. Multinational companies like Intel, Microsoft, Google, Cisco, Motorola, Mitsubishi, Hewlett Packard, Deutsche Telekom and eBay had set up significant operations there. Within 50 years of its establishment, Israel had experienced unprecedented economic growth. But despite its many successes, the country remained in a constant state of conflict. The Arab-Israeli conflict lingered, and Israel and its geographic neighbors had strained relationships. Could Israel market itself to tourists and businesses despite its constant state of conflict? How should it do so? Was it better to focus on a national narrative or pursue city or industry marketing and branding?

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Case Solution for Spencer’s Retail Limited: Repositioning in a Changing Retail Environment

Complete Case details are given below :

Case Name : Spencer’s Retail Limited: Repositioning in a Changing Retail Environment

Authors : Tridib Mazumdar, Mohua Banerjee

Source : Ivey Publishing

Case ID : W14060

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

To target the expanding segment of upwardly mobile and upper-income Indians, a pre-eminent organized retailer in India decided to introduce Western-style hyperstores with high-end merchandising. The initial reactions of shoppers were positive, but soon the novelty wore off and store traffic declined. To counter the negative consumer responses, the retailer undertook a year-long test of a new repositioning strategy in its signature hyperstore in a large urban centre. The key challenge was to increase the store’s traffic and profitability without jeopardizing its distinctive and high-quality upscale image. The case provides the test results, which include consumer reactions as well as impacts on store traffic and profit margins.

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Case Solution for Abercrombie & Fitch: Is It Unethical To Be Exclusive?

Complete Case details are given below :

Case Name : Abercrombie & Fitch: Is It Unethical To Be Exclusive?

Authors : Seung Hwan (Mark) Lee, June Cotte, Danae Blanchard

Source : Ivey Publishing

Case ID : W14096

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The CEO of clothing manufacturer and retailer Abercrombie and Fitch defends his decision that the company will not offer plus sizes for women, although extra large sizes are available for men, because average- to large-sized female consumers do not fit the company’s target market. This insistence on a standard of female beauty as young, svelte and tall has enraged consumers who have criticized the company, and the CEO in particular, in both the traditional and social media for exacerbating problems of body image and gender stereotypes, especially among teens. Increasing sizes, however, presents not only logistical and manufacturing challenges but may lead to charges that the company is encouraging obesity and unhealthy lifestyles as happened when a competitor, H&M, introduced large-size models and mannequins in its stores. Abercrombie and Fitch’s popularity with its target teen market depends on its promulgation of exclusivity, which in turn depends on its vision of what is “cool.” Yet, in the face of mounting criticism and declining sales, does sticking to the segmentation strategy make sense?

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Case Solution for Himalaya Drug Company: Repositioning an Herbal Soap

Complete Case details are given below :

Case Name : Himalaya Drug Company: Repositioning an Herbal Soap

Authors : S. Ramesh Kumar, Venkata Seshagiri Rao, Narayana Trinadh Kotturu

Source : Ivey Publishing

Case ID : W13661

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In an initiative to develop its herbal soap offering and create a repositioning strategy for its soap products, one of the front-runners in the Indian skincare market explored the perception of the brand image, using survey data to compare its own image with those of two of its strongest competitors. The challenge for this brand was to reposition itself and build its equity after taking into consideration the perceptual results of the study and the existing positioning of soap brands.

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Case Solution for The Montreal Stars

Complete Case details are given below :

Case Name : The Montreal Stars

Authors : Christopher A. Ross, Dave A McKenzie

Source : Ivey Publishing

Case ID : W13664

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In September 2012, the general manager of the Montreal Stars, a women’s hockey team, faces several challenges. One of six in the Canadian Women’s Hockey League, a not-for-profit organization that aspires to be the professional league for women’s hockey in North America, the team has won the league championship three times and its players have won a number of awards, including Olympic gold medals. Yet, average attendance per game has been sparse. The first issue is how to increase the awareness and the fan base of the team in Montreal. Secondly, the league allows a team to keep only $25,000 of whatever funds it raises; any amount above that limit must be submitted to the league to support it and other teams less successful at fundraising. Given this, it is difficult to raise funds from and maintain support among donors for the local team. Finally, not only the players but the administrative staff, including the general manager, are volunteers. How can the league be persuaded to relax the constraints on fundraising so that the team can develop the organizational capacity to pay its players and staff? In sum, the general manager faces both external and internal marketing problems.

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Case Solution for Cole and Parker: Socks that Start Businesses

Complete Case details are given below :

Case Name : Cole and Parker: Socks that Start Businesses

Authors : Elizabeth M.A. Grasby, Amy Shuh

Source : Ivey Publishing

Case ID : W14128

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founders of a company that markets brightly coloured, high-quality and boldly designed men’s socks had just heard from the producers of a popular Canadian reality television show, Dragons’ Den. They had been chosen to pitch their business idea to the show’s venture capitalists in hopes of receiving investment funds. Since they were at the cusp of their business development plans, with an innovative business model and product design, the co-founders still had some key marketing decisions to make before their on-air pitch to the “Dragons” in a month. The partners’ concept of the company was innovative: for every pair of socks sold, 20 per cent of their sales would be donated to Kiva, an organization that facilitated microfinance lending. The sale of each pair of socks would aid entrepreneurs around the world who were starting their own businesses.

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Case Solution for Tesco’s Virtual Store: From South Korea to the United Kingdom

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Case Name : Tesco’s Virtual Store: From South Korea to the United Kingdom

Authors : Mark B. Vandenbosch, Alina Nastasoiu

Source : Ivey Publishing

Case ID : W14148

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After the successful launch of their virtual grocery stores in South Korean metro stations, Tesco UK is trying to determine whether the virtual grocery store concept should be launched in their home market. In order to make this decision, Tesco needs to determine the role of the virtual store(s), the location(s) of the store(s) and the product range. At the same time, Tesco needs to compare the Korean and U.K. markets in order to determine whether the virtual store concept is viable.

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Case Solution for Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens

Complete Case details are given below :

Case Name : Fundación Bringas Hahgenbeck (FBH): Serving the Needs of Mexican Senior Citizens

Authors : Mary Conway Dato-on

Source : Ivey Publishing

Case ID : W14157

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of the Fundación Bringas Haghenback (FBH), a non-profit community service organization in Mexico City, was preparing to present alternative market strategies to the board of directors for the three senior citizen homes run by the foundation. She hired a consulting team to research the services and marketing of each home as well as the external environment. She knew the demographic shifts in the Mexican population projected a drastic need for senior living facilities but had not yet decided how to meet the need. She faced the challenge of compiling the information into a convincing recommendation.

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Case Solution for Dove Real Beauty Sketches Campaign

Complete Case details are given below :

Case Name : Dove Real Beauty Sketches Campaign

Authors : Matthew Thomson, Emily Goldberg, Ben Gottlieb, Samantha Landy, Samuel Solomon, Lindsay Sittler

Source : Ivey Publishing

Case ID : W14163

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case discusses the future of the Dove brand and what type of advertising it should use moving forward. The brand has previously launched the Dove Real Beauty Campaign, which focuses on widening the definition of beauty. Students are given the history of the campaign and are asked to assess various options for the Dove brand.

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