Marketing

Case Solution for Wipro Consumer Care: Merchandising for Success

Complete Case details are given below :

Case Name : Wipro Consumer Care: Merchandising for Success

Authors : Sreeram Sivaramakrishnan, Gaurav Thapar, Varun Gattani, Abhra Chatterjee

Source : Ivey Publishing

Case ID : W14341

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Visual merchandising (VM) plays an important role in hypercompetitive product categories. Though shoppers may be exposed to advertisements extolling the virtues of brands, they tend to get swayed at the point of purchase due to an attractive display or simply because of the prominence of a brand at the retail location. As such, companies must invest in processes and infrastructure to make effective VM possible. Wipro Consumer Care and Lighting is among the largest fast-moving consumer goods companies in India and has a wide range of products across different categories. One of its sales development managers must choose between several options for making certain that the company’s strategic objectives are met through VM. There are four options, including two models where either the company or its channel partners manage the elements of VM, and two models where VM is outsourced to specialized agencies. All models have their pros and cons and the manager must use the available qualitative and quantitative information to compare the models across different parameters and make a choice.

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Case Solution for Kering: Luxury in the Digital World?

Complete Case details are given below :

Case Name : Kering: Luxury in the Digital World?

Authors : Marta Jarosinski, June Cotte

Source : Ivey Publishing

Case ID : W14347

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Since 2005, the chief executive officer of Kering, a conglomerate headquartered in Paris, has successfully streamlined the company’s business strategy to concentrate on luxury goods and sporting and lifestyle brands -including Gucci, Yves St-Laurent, Stella McCartney, Alexander McQueen and Balenciaga, among others – through selling off non-related businesses. By 2012, the company was more focused than ever before but was sluggish in one key aspect – its online presence. Like most competitors within the luxury industry, it was struggling with how it should capitalize on the benefits of a web presence, trying not to stray away from the luxury strategy of its brands. Kering recognized the importance of growing online, but needed to come up with an ideal approach to successfully grow the digital presence of its luxury brands.

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Case Solution for Goldieblox: Toy Company and Copyright Infringement

Complete Case details are given below :

Case Name : Goldieblox: Toy Company and Copyright Infringement

Authors : Zahra Ladha Jiwani

Source : Ivey Publishing

Case ID : W14370

Discipline : Marketing

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In November 2013, GoldieBlox was accused of copyright infringement. It used the Beastie Boys song “Girls” in one of its advertisements promoting new toys for girls without permission. The company’s reaction to file a lawsuit against the band was not well received and perhaps a little hasty.<br><br>In the wake of the crisis, the chief executive officer of GoldieBlox Toy Company and her team had some decisions to make regarding how to handle the lawsuit they filed against the Beastie Boys that then backfired. The hostile environment was not conducive to the image of the company and the negative media was of concern to GoldieBox and its employees.

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Case Solution for The Motor City: Rebuilding Detroit’s Image Post-bankruptcy

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Case Name : The Motor City: Rebuilding Detroit’s Image Post-bankruptcy

Authors : Dante Pirouz, Karam Putros, Nithiyaa Pushpanathan Teaching Note

Source : Ivey Publishing

Case ID : W14420

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Rebranding is a marketing strategy often used by companies. The rebranding of a city is not only less common but far more complex. By 2013, the city of Detroit, Michigan was facing a multitude of problems: declining population, crumbling roads and bridges, abandoned properties, an alarming school drop-out rate, poverty, high cost of pension plans, government corruption, growing crime and crippled emergency services. The 2008 recession had dealt a serious blow to its core automotive industrial sector, and although some high tech companies were moving in, the “Motor City” was wallowing in debt. In July 2013, Detroit filed for bankruptcy protection, which was granted that December. Its financial emergency manager was able to strike deals with its major debt-holders, the banks, and with the city’s largest union, but these forward steps were threatened when the water department started cutting off water to households that could not pay bills that had risen 120 per cent over the past decade. How does a city facing outraged residents and investors, that lacks infrastructure to such a degree that almost half of its traffic lights are non-functional and that is in an atrocious financial state repair its image and attract new investors?

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Case Solution for Lululemon Athletica’s Product, Employee and Public Relations Issues

Complete Case details are given below :

Case Name : Lululemon Athletica’s Product, Employee and Public Relations Issues

Authors : Stefanie Beninger, Simon Pek, Karen Robson, Adam J Mills

Source : Ivey Publishing

Case ID : W14425

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Lululemon, a successful yoga and athletic apparel company, faced a number of controversies notably those surrounding comments made by the founder and regarding employee and public relations. Many of these controversies seem out of line with Lululemon’s Manifesto, a one-page collection of sayings that guide the company’s actions. These issues culminate with issues regarding one of their most popular products, resulting in a product recall in 2013. As Lululemon enters 2014, facing drops in their share price and a revenue growth below expectations, Lululemon’s new CEO has to make some decisions about the best way forward for the company.

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Case Solution for Ledals Redistributor: Enacting Policies that Frustrate Salespeople and Customers

Complete Case details are given below :

Case Name : Ledals Redistributor: Enacting Policies that Frustrate Salespeople and Customers

Authors : William H. Murphy

Source : Ivey Publishing

Case ID : W14449

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Ledals, one of the premier redistribution firms in the United States, had determined that whenever backorders occurred, the additional trips being made by delivery trucks were killing margins. Therefore, management imposed a new policy, whereby backordered items would be held until the next customer order was received and prepared for shipping.This arrangement led to repercussions, with both customers and Ledals’ salespeople frustrated with the new policy. Muted at first, but growing in volume, many members of the sales force were clearly disgruntled. What remained was figuring out how much damage was actually being done. Was it simply a predictable resistance to change that would resolve itself in the coming months? If it was a genuine problem, Ledals’ management needed to consider what, if any, actions should be taken. Ledals also had to determine whether the problem was with the policy itself or its implementation. Regardless of the cause, management had to make a decision as soon as possible about how to move forward.

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Case Solution for Marketing of a Bollywood Film: Ankur Arora Murder Case

Complete Case details are given below :

Case Name : Marketing of a Bollywood Film: Ankur Arora Murder Case

Authors : Soumya Sarkar, Ami Shah

Source : Ivey Publishing

Case ID : W14451

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Ankur Arora Murder Case (AAMC) was billed as the first medical negligence drama coming out of the Hindi movie industry in Mumbai (popularly referred to as Bollywood). Inspired by true events, the film received good critical response even though it was not the routine song-and-dance fare produced by most production houses. The project was beset by certain constraints, both external and intrinsic to the team. The producer of the movie was convinced that he would have a very good product once the hurdles created by legalities and other marketing-related issues were sorted out. His team had created a comprehensive marketing communications plan for the release of the movie to exploit the emotions evoked by such a sensitive subject. The box-office failure of the movie made the producer consider whether his strategy of arranging the finances of a project would work well or whether he should attempt to manage all future projects in their entirety, including production and marketing.

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Case Solution for Comedy Nights with Kapil: Maintaining Value Creation

Complete Case details are given below :

Case Name : Comedy Nights with Kapil: Maintaining Value Creation

Authors : Neeraj Pandey, Gaganpreet Singh

Source : Ivey Publishing

Case ID : W14459

Discipline : Marketing

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

By the end of its first season in spring 2014, “Comedy Nights with Kapil” had become India’s top rated comedy television serial in the nonfiction category. Each episode invited celebrities from Bollywood or sports teams as guests to promote their upcoming movies or ventures. The show had developed its target market and had entered the maturity stage of its business life cycle. What might be future value creation business strategies for the show to sustain its audience engagement and ratings? The intent to telecast once a week rather than twice a week upset the broadcasting channel, Colors TV. How would this change impact value creation for all the stakeholders?

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Case Solution for Taco Bell: A Mexican-Inspired Restaurant in India

Complete Case details are given below :

Case Name : Taco Bell: A Mexican-Inspired Restaurant in India

Authors : Lubna Nafees, Akshay Kumar, Ashok Bajpai, Anoop Chand, Maryne Ann James, Bonney Luke, Thomas, Jayakrishnan B Nair, Kunal Hazari, Garima Konda

Source : Ivey Publishing

Case ID : W14536

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

With four outlets of Taco Bell opened in Bangalore, India by December 2013, the managing director of Yum! Restaurants India, the parent company, felt eager to expand. The company took pride in providing the best Mexican-inspired fast food at a low price in a friendly atmosphere. Its target market was young people with global aspirations and/or experiences who were aware of the brand and willing to try something new. India appeared to be a large and fitting market for this quick service restaurant: a population of more than a billion people, the majority of whom were under 35, growing income levels and increasing tastes for international cuisines. Yet, despite a record-breaking launch in 2010, its retail foot traffic was declining. The addition of vegetarian items to the menu had limited success in luring customers to repeat visits. Were the price changes on the new menu reasonable and consistent with the brand promise Taco Bell had made during its launch? What could be done to sustain the company’s survival in India?

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Case Solution for Alliance Grain Traders Inc.: Moving Up the Value Chain (A)

Complete Case details are given below :

Case Name : Alliance Grain Traders Inc.: Moving Up the Value Chain (A)

Authors : Mark B. Vandenbosch, Ken Mark

Source : Ivey Publishing

Case ID : W14544

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A stock market analyst was reviewing one of his fund’s holdings, Alliance Grain Traders Inc. (AGT). One of the world’s largest traders of pulse crops, AGT was in the midst of entering a new line of business and expanding its non-core operations. On one hand, AGT would have been able to use its dominance in pulse trading as an advantage in expanding up the value chain. On the other hand, it was moving into sectors that were already mature and highly competitive. The key question for the analyst was whether he should continue to hold AGT stock given its stated objectives.

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