Dawar

Case Solution for d.light design

Complete Case details are given below :

Case Name : d.light design

Authors : Niraj Dawar, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : W14198

Discipline : Entrepreneurship

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Five years earlier, a U.S.-based social enterprise, d.light design, launched its innovative brand of solar lamp in India. Although the company has gained market share, the category as a whole is not growing. The solar lamp market in India is complex, as a result of being both fragmented and disorganized. The company’s new head of Indian operations faces three dilemmas: How can the company scale up? How can the company improve the productivity of its distribution channels? How can the company leverage its first-mover advantage to make its brand synonymous with the category?

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Case Solution for Splash Corporation (B): International Expansion

Complete Case details are given below :

Case Name : Splash Corporation (B): International Expansion

Authors : Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 906A15

Discipline : Strategy

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Focuses on the domestic Philippine market, particularly the competitive dynamics in the existing product lines of skin care and hair care; international expansion; and the introduction of a new line of nutraceutical products.

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Case Solution for Splash Corporation (A): Competing With the Big Brands

Complete Case details are given below :

Case Name : Splash Corporation (A): Competing With the Big Brands

Authors : Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 906A14

Discipline : Strategy

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Examines a company that has been extremely successful in several product categories in its own domestic market and is defending its market position against intense competition from powerful multinational corporations, emerging domestic rivals, and newer low-cost alternatives. The multinational corporations include some of the world’s most sophisticated marketing companies.

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Case Solution for Splash: Ready to Make Waves?

Complete Case details are given below :

Case Name : Splash: Ready to Make Waves?

Authors : Hari Bapuji, Niraj Dawar, Nigel Goodwin

Source : Ivey Publishing

Case ID : 906A33

Discipline : Strategy

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Splash Corporation has been dubbed “the next Unilever”–not bad for a consumer packaged goods company that was started in a garage in the Philippines no more than 20 years ago. As one of the largest consumer packaged goods companies in the Philippines, it is now considering international expansion options. Should the company tackle the nearby markets of Indonesia and Malaysia, or should it look farther afield at the lucrative markets of Europe and North America? The company is not short of ambition but resources are scarce.

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Case Solution for Nestle’s Nescafe Partners’ Blend: The Fairtrade Decision (A)

Complete Case details are given below :

Case Name : Nestle’s Nescafe Partners’ Blend: The Fairtrade Decision (A)

Authors : Niraj Dawar, Jordan Mitchell

Source : Ivey Publishing

Case ID : 906A20

Discipline : General Management

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In early 2005, Nestle is in the midst of a decision: whether or not the Fairtrade mark should be applied on Partners’ Blend, a new instant coffee product to be marketed in the growing UK ‘ethical’ coffee segment. Application of the Fairtrade mark on the Partners Blend product means that Nestle must go against its historical position of not offering minimum guaranteed prices to coffee farmers. As part of their deliberations, Nestle executives must consider their coffee sourcing program at large, their corporate social responsibility framework, Nescafe and corporate Nestle branding, the UK market, and the potential consumer benefit or backlash that could result from releasing such a product.

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Case Solution for Dabur India Ltd. – Globalization

Complete Case details are given below :

Case Name : Dabur India Ltd. – Globalization

Authors : Niraj Dawar, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : 909A17

Discipline : General Management

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Dabur, an Indian consumer package goods company, had established a strong brand equity in India by offering, for decades, a vast portfolio of over-the-counter products. In seeking international expansion in 1987, it first took the export route. It also “followed” the customer, targeting the Indian diaspora in the Middle East, Africa and the United States, already familiar with the brand. By 2006, Dabur had set up five manufacturing facilities outside India. In June 2007, Dabur had to make, in countries such as Nigeria for example, some critical choices. It had to choose between sticking to the diaspora, a market it understood best, and targeting the mainstream population. It had to choose its growth options between categories like personal care, in which it had built up competencies, and categories such as oral care and home care, which were the new engines of growth in its international markets but in which the company had no track record, either on the home front or overseas. The case study helps students deal with issues of growth and consolidation in a global market from the perspective of the company’s chief executive officer and the head of its international operations.

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Case Solution for KwikAxess: A New Business Model

Complete Case details are given below :

Case Name : KwikAxess: A New Business Model

Authors : Niraj Dawar

Source : Ivey Publishing

Case ID : W14439

Discipline : General Management

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A health services company is planning for an initial public offering. Its new business model is the farming of body parts to feed into the organ supply chain in developed economies to help reduce the waiting lists for organ transplants.

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Case Solution for Shanghai Jahwa: Liushen Shower Cream (A)

Complete Case details are given below :

Case Name : Shanghai Jahwa: Liushen Shower Cream (A)

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A023

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette into the shower cream product category. Unilever already has a strong and established shower cream on the market under its well-known Lux brand. In addition, other international players are entering the market. The case calls for the development of a brand strategy, taking into consideration market position, brand extension, and competitive issues.

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Case Solution for Shanghai Jahwa: The Maxam Brand

Complete Case details are given below :

Case Name : Shanghai Jahwa: The Maxam Brand

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A026

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fueled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues relating to a successful brand of cream. The two main flagship products, the Maxam Tremella Pearl Cream and the Maxam Hand Cream, have evolved in very different directions. The Tremella Pearl Cream is still popular in rural areas and is considered a mainstay of rural cosmetic use. The Maxam Hand Cream, on the other hand, is primarily an urban brand, which meets the need of urban women looking to soften their hands after they have been exposed to the cold and to detergents. However, in urban areas the brand is losing its appeal as foreign competitors roll out their international brands and products. The challenge is to renew the Maxam brand without losing the loyal customers of Tremella Pearl Cream.

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Case Solution for Cola Wars in China: The Future Is Here

Complete Case details are given below :

Case Name : Cola Wars in China: The Future Is Here

Authors : Niraj Dawar, Nancy Hua Dai

Source : Ivey Publishing

Case ID : 903A06

Discipline : Marketing

Case Length : 23 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Wahaha Hangzhou Group Co. Ltd. is one of China’s largest soft drink producers. One of the company’s products, Future Cola, was launched a few years ago to compete with Coca Cola and PepsiCo and has made significant progress in the soft drink markets that were developed by these cola giants. The issue now is to maintain the momentum of growth in the face of major competition from the giant multinationals and to achieve its goal of dominant market share.

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