Grasby

Case Solution for Mini Law School

Complete Case details are given below :

Case Name : Mini Law School

Authors : Elizabeth M.A. Grasby, David House

Source : Ivey Publishing

Case ID : 906A13

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The co-founder of a continuing education lecture series needs to develop and implement a marketing communication strategy to meet target enrollment while constrained by limited promotional funds. The case focuses on the development of a marketing communication strategy in a non-profit environment and emphasizes the importance of target market definition. It introduces issues surrounding the use of e-commerce and websites to support a marketing plan.

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Case Solution for Tutti Matti

Complete Case details are given below :

Case Name : Tutti Matti

Authors : Elizabeth M.A. Grasby, Ian da Silva

Source : Ivey Publishing

Case ID : 907A04

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The owner of Tutti Matti, a new restaurant specializing in authentic Tuscan cuisine, opened only four months before the outbreak of Severe Acute Respiratory Syndrome (SARS) in Toronto, Canada. Tutti Matti had a successful first six months, and the early performance was encouraging. However, to continue the restaurant’s success and to overcome the added challenges created by SARS, a strong and creative marketing plan was necessary.

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Case Solution for Let’s Talk Science

Complete Case details are given below :

Case Name : Let’s Talk Science

Authors : Elizabeth M.A. Grasby, David House

Source : Ivey Publishing

Case ID : 907A08

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president and founder of the non-profit organization, Let’s Talk Science, needs to ensure that the marketing plan provided by her staff for a new training package would meet the sales goal of 100 units each year. The package, called “Science with Impact” is intended to train scientists and engineers on educational techniques to use for delivering effective and age-appropriate presentations to children and the non-scientific community. This marketing case focuses on the development of a pricing and promotion strategy for a product in a non-profit environment.

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Case Solution for Surfside Leisurescapes

Complete Case details are given below :

Case Name : Surfside Leisurescapes

Authors : Elizabeth M.A. Grasby, Karin Koopmans

Source : Ivey Publishing

Case ID : 907A20

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The hot tub division of Surfside Leisurescapes (Surfside), a backyard-living retail store, has consistently failed to meet sales expectations. The general manager must develop a comprehensive marketing plan to boost the division’s profitability in a highly competitive environment. Students are asked to analyze the profitability of Surfside’s product lines and make recommendations on promotional alternatives to generate increased interest in the products and the store. The analysis involves identifying the specific marketing challenge and analyzing the industry, hot tub consumers, the competition and Surfside’s capabilities.

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Case Solution for Toppits Foods Ltd.

Complete Case details are given below :

Case Name : Toppits Foods Ltd.

Authors : Elizabeth M.A. Grasby, Robert de Vooght, Stephen Rene Frey

Source : Ivey Publishing

Case ID : 908A05

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case explores the expansion of a product – garlic and herb cubes. This case can be used to explore the merits of alternative channels of distribution or it may be used more broadly to explore the development of a more effective marketing program. Students are asked to 1) assess how the competition affects Toppits’ marketing plan; 2) select a customer group to target and determine how this group affects the marketing plan; 3) determine and evaluate distribution options; 4) develop a promotional strategy and budget and 5) make a decision.

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Case Solution for SaskTel

Complete Case details are given below :

Case Name : SaskTel

Authors : Elizabeth M.A. Grasby, Marsha Watson

Source : Ivey Publishing

Case ID : 909A09

Discipline : Marketing

Case Length : 09 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The executive committee of SaskTel had recently approved a proposal to launch its LifeState health monitoring system to the Canadian marketplace. The company’s senior director of marketing must develop a marketing plan, including distribution and promotion, for the proposed product launch in six months’ time. She will have to make decisions quickly in order to present a proposal to the executive committee within two weeks.

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Case Solution for OurPLANE

Complete Case details are given below :

Case Name : OurPLANE

Authors : Elizabeth M.A. Grasby, Emily Saunders

Source : Ivey Publishing

Case ID : 909A22

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president and chief executive officer of a fractional aircraft ownership company based in London, Ontario, must devise a growth strategy and marketing plan for OurPLANE’s upcoming year since there is an opportunity to purchase several more aircraft at deeply discounted prices. Students are asked to (1) perform a thorough company size-up, (2) complete an industry analysis of the fractional aircraft ownership industry, (3) analyze competition, (4) complete a consumer analysis, (5) calculate the company’s margins and profitability, (6) use the external and internal analyses to develop a growth strategy and (7) analyze the company’s marketing strategy.

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Case Solution for The Toronto Ultimate Club

Complete Case details are given below :

Case Name : The Toronto Ultimate Club

Authors : Elizabeth M.A. Grasby, Jamie Hyodo

Source : Ivey Publishing

Case ID : 909A29

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The general manager of a not-for-profit Ultimate Frisbee club seeks a marketing strategy to increase membership. For-profit clubs had claimed an ever-growing portion of the market, and the general manager has been asked to review current offerings in the marketplace and to develop a formal marketing plan that would ensure the club’s viability in the coming years.

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Case Solution for Marble Slab Creamery: A Grand Occasion

Complete Case details are given below :

Case Name : Marble Slab Creamery: A Grand Occasion

Authors : Elizabeth M.A. Grasby, Renee Zatzman

Source : Ivey Publishing

Case ID : 909A34

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The franchise owner of a Marble Slab Creamery (Marble Slab) in Ontario must submit a grand opening proposal to franchise headquarters in Calgary, Alberta, in two weeks’ time. This proposal is to include her chosen target market, the franchise location and decisions made regarding product variety and pricing. The franchise owner also has to decide how best to allocate her $10,000 promotional budget to gain exposure and bring customers into her store.

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Case Solution for LG Electronics Canada, Inc. – The Watch Phone

Complete Case details are given below :

Case Name : LG Electronics Canada, Inc. – The Watch Phone

Authors : Elizabeth M.A. Grasby, Ian Dunn

Source : Ivey Publishing

Case ID : 909A31

Discipline : Marketing

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A fourth year business student prepares for an interview as an assistant marketing manager with one of the world’s largest electronic conglomerates. To help secure the position, he develops a marketing plan for the Canadian launch of a new product. This case serves as an introduction to marketing management at the undergraduate level. Students can properly analyze this case after having been introduced to the 4 Ps (product, placement, price, promotion) and or a marketing framework. Students are required to complete the following: 1) an industry analysis, 2) a corporate size-up, 3) a consumer analysis, 4) a competitive analysis, and 5) a marketing plan design.

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