Grasby

Case Solution for Kiai Marketing Group
Complete Case details are given below :
Case Name :      Kiai Marketing Group
Authors :           Elizabeth M.A. Grasby, Eric Janssen
Source :             Ivey Publishing
Case ID :            910A25
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kiai Marketing Group is a start-up advertising company providing innovative marketing solutions to businesses in London, Ontario. The company’s first undertaking is aimed at reaching the post-secondary student demographic by attaching a business’s advertising to laptop computers by means of a laptop “skin.” The proprietor needs an overall strategic marketing plan to secure his first client. The proprietor must decide what clients to target, how to reach the student market, what to charge clients and what to pay the team of students displaying the laptop skins.
 
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Case Solution for Camp Wahanowin
Complete Case details are given below :
Case Name :      Camp Wahanowin
Authors :           Elizabeth M.A. Grasby, Eric Silverberg
Source :             Ivey Publishing
Case ID :            W12780
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner and director of a residential summer camp for children recognizes the need to make some changes for the upcoming off-season. His primary objective is to increase the number of campers. Specifically, marketing initiatives are needed to bolster the August sessions, a month when the camp experiences declining enrolment. He has some key decisions to make, including which group to target, how to promote the camp sessions and what to charge for any new product offerings.
 
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Case Solution for Beyond the Bean
Complete Case details are given below :
Case Name :      Beyond the Bean
Authors :           Elizabeth M.A. Grasby, David House
Source :             Ivey Publishing
Case ID :            W1321
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.
 
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Case Solution for Cole and Parker: Socks that Start Businesses
Complete Case details are given below :
Case Name :      Cole and Parker: Socks that Start Businesses
Authors :           Elizabeth M.A. Grasby, Amy Shuh
Source :             Ivey Publishing
Case ID :            W14128
Discipline :        Marketing
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founders of a company that markets brightly coloured, high-quality and boldly designed men’s socks had just heard from the producers of a popular Canadian reality television show, Dragons’ Den. They had been chosen to pitch their business idea to the show’s venture capitalists in hopes of receiving investment funds. Since they were at the cusp of their business development plans, with an innovative business model and product design, the co-founders still had some key marketing decisions to make before their on-air pitch to the “Dragons” in a month. The partners’ concept of the company was innovative: for every pair of socks sold, 20 per cent of their sales would be donated to Kiva, an organization that facilitated microfinance lending. The sale of each pair of socks would aid entrepreneurs around the world who were starting their own businesses.
 
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Case Solution for Forest of Flowers
Complete Case details are given below :
Case Name :      Forest of Flowers
Authors :           Elizabeth M.A. Grasby, Julie Harvey
Source :             Ivey Publishing
Case ID :            905N01
Discipline :        Finance
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The account manager at the Business Development Bank of Canada must determine whether he will approve a loan to Forest of Flowers, a long-time client of the bank. The company had requested a long-term loan to finance the opening of two additional retail locations and was relying on the bank to finance plans for its expansion.
 
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Case Solution for Miami Car Care Center Inc.
Complete Case details are given below :
Case Name :      Miami Car Care Center Inc.
Authors :           Elizabeth M.A. Grasby, Julie Harvey
Source :             Ivey Publishing
Case ID :            906N03
Discipline :        Finance
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The account manager at the Business Development Bank of Canada reviews a loan request from the owner and president of Miami Car Care Center Inc. Miami Car Care is a six-bay, self-serve, coin operated carwash. The owner, a previous client of the bank, has requested a $1 million long-term loan to finance the opening of a second location in the city.
 
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Case Solution for Bodie Industrial Supply Inc.
Complete Case details are given below :
Case Name :      Bodie Industrial Supply Inc.
Authors :           Elizabeth M.A. Grasby, Julie Harvey
Source :             Ivey Publishing
Case ID :            906N21
Discipline :        Finance
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A vice-president of Ventures West, a leading Canadian venture capital firm, must decide what due diligence to conduct in order to recommend an investment in AudienceView, a company that provides software and services for the sports and entertainment ticketing markets. While the case is focused on due diligence, there is sufficient information to allow for a full venture capital investment analysis, including valuation and deal terms.
 
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Case Solution for Thaifoon Restaurant
Complete Case details are given below :
Case Name :      Thaifoon Restaurant
Authors :           Elizabeth M.A. Grasby, Anuj Chandarana
Source :             Ivey Publishing
Case ID :            907B01
Discipline :        Finance
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A young entrepreneur with a family background in the Thai restaurant business examines whether to open his own Thai food restaurant. Students are asked to assess his capabilities as a restaurant manager/owner. Students must perform a qualitative size-up of the market and examine whether the chosen location is a good fit. A seating plan is to be designed. Students are to project an income statement and balance sheet and to determine the impact on financial statements if sales increase or decrease 20 per cent from the original forecast. Based on their analysis, students are asked to determine if the restaurant should be opened.
 
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Case Solution for Moolani Foundation
Complete Case details are given below :
Case Name :      Moolani Foundation
Authors :           Elizabeth M.A. Grasby, Anuj Chandarana
Source :             Ivey Publishing
Case ID :            907B03
Discipline :        Finance
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A non-profit organization, partnered with a microfinance organization would send undergraduate students from a business school to teach entrepreneurship in Third World countries: Kenya, India and South Africa. The case requires to develop fairly straightforward cash budgets and to consider sensitivity analysis based on exchange rate fluctuations. Students are introduced to the concept of micro financing as an effective tool for improving the socio-economic status of entrepreneurs in Third World countries. Students are encouraged to think about relevant issues in gaining sponsorship for a non-profit venture.
 
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Case Solution for Mountainarious Sporting Co.
Complete Case details are given below :
Case Name :      Mountainarious Sporting Co.
Authors :           Elizabeth M.A. Grasby, L. Jeff Murray, Julie Harvey
Source :             Ivey Publishing
Case ID :            907N15
Discipline :        Finance
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The owner of Mountainarious Sporting Co. has requested a long-term loan to cover construction costs for major alterations to the store’s layout. He has also requested an increase in the business’s line of credit to fund additional inventory purchases for the increased store space. The loan manager has received the company’s financial statements and must decide whether to grant the loan in a short time in order that the renovations may proceed.
 
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