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Case Solution for Singapore Mass Rapid Transit: Going Off Track

Complete Case details are given below :

Case Name : Singapore Mass Rapid Transit: Going Off Track

Authors : Vivien K.G. Lim, Nikodemus Jaya

Source : Ivey Publishing

Case ID : W15027

Discipline : Organizational Behavior

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In January 2012, Singapore Mass Rapid Transit (SMRT) Corporation’s chief executive officer resigned after two major breakdowns on the North-South Line in December 2011. SMRT was a public transport operator in Singapore, with a transportation network that comprised buses, trains and taxis. The two breakdowns were arguably the largest public transportation incidents in Singapore’s history, prompting public outrage and heavy criticism of the CEO’s qualifications and personal style. However, it was uncertain whether she, as CEO, bore primary responsibility for the train breakdowns. To what extent did her gender and unconventional style affect the public’s perception of her effectiveness as a leader? How much did the media influence the public’s perception? Could the train breakdowns have been averted if a CEO with an engineering background or industry-specific experience had been in charge?

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Case Solution for Godrej Chotukool: A Cooling Solution for Mass Markets

Complete Case details are given below :

Case Name : Godrej Chotukool: A Cooling Solution for Mass Markets

Authors : Charles Dhanaraj, Balasubrahmanyam Suram, Prasad Vemuri

Source : Ivey Publishing

Case ID : W11498

Discipline : Strategy

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Godrej, a Fast Moving Commercial Goods (FMCG) company in India, historically known for its refrigerators in the Indian market, contemplated launching a new product for rural markets. Chotukool was an unconventional cooling solution targeted at the bottom of the pyramid (BOP) segment in India. More than 80 percent of the population in India does not own refrigerators and 50 percent of the population earns less than US$2 per day. The study tracks Godrej’s journey of disruptive innovations from the conception of the idea to the marketing challenges faced by the company. It also focuses at length on how the organization plans to execute two parallel business models, one aimed at the consumers of traditional refrigerators while the other one simultaneously targets current non-consumers. The case focuses on the management challenge of innovating across the value chain in order to succeed at social innovations.

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Case Solution for Critical Mass: The IT Creativity Challenge

Complete Case details are given below :

Case Name : Critical Mass: The IT Creativity Challenge

Authors : Malcolm Munro, Sid L. Huff

Source : Ivey Publishing

Case ID : 908E10

Discipline : General Management

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Critical Mass was a highly successful Internet marketing services firm with a blue chip client list. The rapidly changing Internet environment demanded continuous innovation and an exceptional level of creativity from the Technology Group. The company invested substantial resources in a creative-friendly physical environment and organized an array of activities intended to “keep creativity bubbling.” The company was ready to embark on a significant expansion in its customer base and management had decided to review and reassess these activities to determine if they were having the desired effect and if corrective changes were required.

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Case Solution for Capital One: Launching a Mass Media Campaign

Complete Case details are given below :

Case Name : Capital One: Launching a Mass Media Campaign

Authors : Robert J. Fisher, Ken Mark

Source : Ivey Publishing

Case ID : 906A05

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Senior Brand Manager for Capital One Canada is developing the firm’s strategy for its first mass media advertising campaign there. He had been provided with a menu of U.S. and U.K. advertisements–with test results for each–which he can adapt for a Canadian audience. The key decisions the Senior Brand Manager faces includes which customer segment to focus on, what value proposition to signal to this segment, what advertisements should be used to deliver these messages, and what customization efforts are necessary. He has a presentation to Capital One’s senior management team and needs to back up his recommendations with numbers and logic.

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Case Solution for Super Shampoo Products and the Indian Mass Market

Complete Case details are given below :

Case Name : Super Shampoo Products and the Indian Mass Market

Authors : S. Ramesh Kumar, Nitya Guruvayurappan

Source : Ivey Publishing

Case ID : 910A26

Discipline : Marketing

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case analyzes the response of the non-users of shampoo in an emerging environment, namely India. The non-users belong to the lower end of the socio-economic spectrum and they respond with their perceptions about the category of shampoo and well-known brands. The entrepreneur’s challenge is to obtain the insights, analyze the attitude of the non-users towards the category and brands, and prepare a strategy to position a new brand of shampoo (Super brand) in the Indian mass market.

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