National

Case Solution for Canadian National Railway Company: Culture Change (A)
Complete Case details are given below :
Case Name :      Canadian National Railway Company: Culture Change (A)
Authors :           Stewart Thornhill, Ken Mark
Source :             Ivey Publishing
Case ID :            W13361
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The executive vice-president and chief operating officer (COO) of Canadian National Railway Company (CN), wants to change the culture at his organization. The COO has been promoted to his current position after CN purchased Illinois Central, and his first task is to review CN’s operations across the country. He notices that employees are leaving work early, a practice called “early quits” that is supposed to reward employees for working harder during the day. He also notices there are other practices, such as late starts that encourage lower productivity. With the goal of improving productivity in mind, the COO elects to tackle the issue of late starts before fixing the early quits problem. This case introduces behavioural science as one of the many management tools that can be used to influence behaviour.
 
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Case Solution for British National Health Service Reform
Complete Case details are given below :
Case Name :      British National Health Service Reform
Authors :           Anne Snowdon, Alexander Smith, Luca Pisterzi
Source :             Ivey Publishing
Case ID :            W14286
Discipline :        General Management
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2012, a highly controversial bill was passed that called for major reform and restructuring of Britain’s government healthcare system, the National Health Service. Public opinion of the reform was both highly polarized and volatile. The Secretary of State for Health faces two tasks: addressing key issues to ensure successful implementation of the reforms and developing a plan to ensure both long-term and short-term success.
 
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Case Solution for Experience China: A National Image Campaign in the United States
Complete Case details are given below :
Case Name :      Experience China: A National Image Campaign in the United States
Authors :           William Wei, Yuanfang Lin, Mei Qin Kok
Source :             Ivey Publishing
Case ID :            W11353
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The China national image film “People Chapter” – officially a sub-series of the “Experience China” campaign – was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8400 times when the broadcast ended on February 14, 2011. The video showed a series of Chinese people, ranging from ordinary citizens to celebrities, in various areas. It was a publicity effort aimed at promoting a truer image of China abroad, and further signalling that China was opening to embrace the world. However, reactions from both Chinese and overseas audiences had been fairly controversial since the initial release of this promotional film. Experts from China and abroad were skeptical of the effectiveness of the campaign in promoting the national image of modern China to the world.
 
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Case Solution for Mother Dairy: Creating a National Footprint
Complete Case details are given below :
Case Name :      Mother Dairy: Creating a National Footprint
Authors :           Neena Sondhi, Supriya M. Kalla, Umashankar Venkatesh
Source :             Ivey Publishing
Case ID :            W14289
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Mother Dairy was created as a subsidiary of India’s National Dairy Development Board in 1974, with a mandate to leverage the capacities of small, village-based milk producers. After a very successful run as the major supplier of Delhi’s milk and dairy products, Mother Dairy is looking at an expanded national footprint as an essential strategy for growth. Milk is a commoditized product, so how can Mother Dairy create differentiation to move the consumer mindset from “mundane milk” to “magical Mother Dairy”? Is it possible to nudge out the existing state players? What would be the inventory and supply-chain challenges of a national launch, especially when the product has a very short shelf life?
 
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Case Solution for Wildfire Protection: Conflict in the Bitterroot National Forest
Complete Case details are given below :
Case Name :      Wildfire Protection: Conflict in the Bitterroot National Forest
Authors :           Tom D. Hinthorne, Patricia A. Holman
Source :             North American Case Research Association (NACRA)
Case ID :            NA0105
Discipline :        Strategy
Case Length :    15 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case features a dispute between the US Forest Service and conservation groups over forest management practices on the Bitterroot National Forest in Montana. The conservation groups sued the Forest Service in US District Court and the US Court of Appeals for the Ninth Circuit Court with the Forest Service eventually winning on the issues. However, in August 2008, Dave Bull, the Forest Service Supervisor, was frustrated with the recurrent conflicts that impeded the Forest Service’s ability to pursue important forest management projects (e.g., fuel reduction projects to protect people’s lives and properties). Dave’s staff of 145 people spent 80% of its time on data collection and analysis, much of it preparing for anticipated lawsuits, and 20% on project implementation. Dave wanted to reverse those numbers, but after 50 years of conflict, he was not sure where to start. He felt he needed a strategy to improve collaboration, but that carried some risks. If he made things worse, he might get an early retirement. As the case closes, Dave is examining the Forest Service’s approach to collaboration. The Forest Service encouraged collaborative strategies but it said, “The final decision still rests with the agency.” Given this caveat, Dave was wondering how he could effectively encourage collaboration among the stakeholders. The case explores this issue and gives Dave some direction.

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