Pirouz

Case Solution for Indigo Books and Music Inc.

Complete Case details are given below :

Case Name : Indigo Books and Music Inc.

Authors : Dante Pirouz, Kelly Huang Arman

Source : Ivey Publishing

Case ID : W14050

Discipline : Entrepreneurship

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Since 1996, Indigo Books and Music had grown to become essentially a book retail monopoly in Canada. But the global recession had hit the company hard, and the chief executive officer (CEO) was focused on creating innovation at every level of the national operation. The hope was that Indigo would eventually be able to compete internationally with giants such as Amazon.com and Barnes & Nobles. How to stabilize the company’s financials while at the same time creating and promoting creative product lines that customers would crave was the critical question that the CEO had to answer if her company was to thrive in the future.

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Case Solution for Jill’s Table: Digitizing a Retail Legacy

Complete Case details are given below :

Case Name : Jill’s Table: Digitizing a Retail Legacy

Authors : Raymond Pirouz, Janice Zolf

Source : Ivey Publishing

Case ID : W14044

Discipline : Entrepreneurship

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder of a bricks-and-mortar kitchen accessories retail store, Jill’s Table, is considering the expansion of her existing information-based website to an e-commerce presence, but wonders whether the factors that have led to her current success can be replicated in the virtual world. Students are asked to make decisions related to translating brand values from the real world to the virtual world; overcoming technological hurdles; addressing design issues in terms of the user experience; developing a content marketing and digital promotions strategy, including social media and email marketing; determining a pricing strategy; planning for fulfillment and returns; handling customer service and measuring performance.

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Case Solution for Lululemon Athletica Inc.

Complete Case details are given below :

Case Name : Lululemon Athletica Inc.

Authors : Dante Pirouz, Kelly Huang Arman

Source : Ivey Publishing

Case ID : W14514

Discipline : Entrepreneurship

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on?

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Case Solution for Sony PS4: Winning the Gaming War

Complete Case details are given below :

Case Name : Sony PS4: Winning the Gaming War

Authors : Dante Pirouz, Vibu Vimal

Source : Ivey Publishing

Case ID : W14669

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Sony has become one of the most successful innovators of technology. Recently, however, the company’s significant setbacks have led analysts and investors to question its long-term viability. Sony’s PlayStation 4 was launched in the North American market in 2013, to be followed by releases in the United Kingdom and Japan. After experiencing high sales and profits from the PlayStation 4’s two precursors, Sony anticipates the new release will also attract high sales. This case focuses on the idiosyncrasies of the gaming console industry and Sony’s strategy to ensure success for the launch of the PlayStation 4.

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Case Solution for Target Canada

Complete Case details are given below :

Case Name : Target Canada

Authors : Dante Pirouz, Steven Hong

Source : Ivey Publishing

Case ID : W14656

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new president of Target Canada, who is challenged to turn the Canadian stores around. The new president must analyze the situation and decide on the best strategy to provide the highest return in the short term and the best strategic positioning for the long term.

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Case Solution for Porsche Canada: Selling Winter Driving

Complete Case details are given below :

Case Name : Porsche Canada: Selling Winter Driving

Authors : Ken Mark, Dante Pirouz

Source : Ivey Publishing

Case ID : W11146

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Porsche Canada wants to encourage their Canadian customers to drive their cars in winter. The prize is increased sales of cars (by consumers currently unwilling to buy a Porsche only for summer driving) and winter accessories, such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to to ice and salt; that sports cars generally performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.

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Case Solution for Sushilicious: Standing Out in a Crowded Field

Complete Case details are given below :

Case Name : Sushilicious: Standing Out in a Crowded Field

Authors : Dante Pirouz, Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W11357

Discipline : Marketing

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder of Sushilicious, a new restaurant in California, was thinking about how to make his second year in the business even more successful. His objective is to grow the current base for his restaurant with a limited marketing budget. The founder has had success building his first restaurant using a combination of social media tools and now wonders how he can build upon his current communication strategy.

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Case Solution for Decathlon China: Using Social Media to Penetrate the Internet Market

Complete Case details are given below :

Case Name : Decathlon China: Using Social Media to Penetrate the Internet Market

Authors : Nicole R.D. Haggerty, Raymond Pirouz, Grace (ChunXia) Geng

Source : Ivey Publishing

Case ID : W11503

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After successfully establishing more than 33 retail stores in large cities across China, Decathlon, a large sporting goods manufacturer and retailer, planned to open its official online shopping website in China. The marketing department head of Decathlon China, has experimented with several new social media in China in order to increase the brand awareness among online shoppers. In the upcoming executive meeting, marketing department head would like to persuade the chief executive officer to dedicate more resources to social media to increase both online sales in the short term and market share in the long term.

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Case Solution for Salesbrain LLC – B2B Communications

Complete Case details are given below :

Case Name : Salesbrain LLC – B2B Communications

Authors : Ramasastry Chandrasekhar, Dante Pirouz

Source : Ivey Publishing

Case ID : W12743

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In May 2010, the chief pain officer of SalesBrain, a neuroscience-based marketing research and coaching company located in California, United States, has been approached by the marketing head of Digital Technology International (DTI), a provider of technology solutions to the global publishing industry, based in Utah, United States, for advice. DTI has been struggling with communicating the core value proposition of its offerings to customers consisting of leading newspaper publishers. Its frontline people are delivering messages that are technical, jargon-filled and complex. Publisher-customers are unable to understand quickly how the technology solutions being offered by DTI can help them become competitive. The sales messages are also not consistent. Not all sales persons of DTI seem to be speaking the same language.SalesBrain is suggesting a three-step process wherein it will identify the pain points being experienced by the publisher-customers of DTI; create a compelling set of claims that DTI could offer about its technology products; and guide its frontline salespersons towards developing appropriate sales scripts that they could use with prospective clients. SalesBrain is deploying the cutting-edge tools of neuroscience marketing in each of the three processes.

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Case Solution for HootSuite: Monetizing the Social Media Dashboard

Complete Case details are given below :

Case Name : HootSuite: Monetizing the Social Media Dashboard

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W12332

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.

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