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Case Solution for Andrew Ryan at VC Brakes

Complete Case details are given below :

Case Name : Andrew Ryan at VC Brakes

Authors : Frank V. Cespedes, Sunru Yong

Source : HBS Brief Cases

Case ID : 913552

Discipline : Organizational Behavior

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

An aftermarket brake component manufacturer, VC Brakes, is bought out by a global automotive parts corporation after the 2008 financial crisis. Unlike its previous parent company, the new owner attempts to change VC Brakes’ autocratic management style and finger-pointing culture with a Total Quality Management (TQM) program. Andrew Ryan is a senior manager at VC Brakes. With the guidance of a strong mentor and a reputation as a successful change agent, he is selected as a TQM site instructor. His initial excitement turns to concern when organizational challenges cause the quality initiative to falter. A subsequent restructuring puts Ryan on the wrong side of politics, and he must decide whether to leave VC Brakes or stay with the losing initiative.

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Case Solution for TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

Complete Case details are given below :

Case Name : TerraCog Global Positioning Systems: Conflict and Communication on Project Aerial

Authors : Michael Beer, Sunru Yong

Source : HBS Brief Cases

Case ID : 2184

Discipline : Organizational Behavior

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

TerraCog, a successful privately held high-tech firm that develops GPS (global positioning system) and similar products for consumer markets, has recently been caught off-guard by a competitor’s new product that makes novel use of satellite imagery. When TerraCog pursues development of a directly competing product, dubbed Aerial, the projected costs threaten to scuttle the project. The key unit managers gather in a pair of contentious meetings that feature anger, blame, and bewilderment, but produce no effective conclusion. At the end of the case it falls to Emma Richardson, a newly-promoted executive vice-president, to push the group toward a go/no-go decision.

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Case Solution for AIC Netbooks: Optimizing Product Assembly

Complete Case details are given below :

Case Name : AIC Netbooks: Optimizing Product Assembly

Authors : Steven C. Wheelwright, Sunru Yong

Source : HBS Brief Cases

Case ID : 4245

Discipline : Operations Management

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

AIC Systems, located in Taichung, Taiwan, is a manufacturer of printed circuit boards, primarily for motherboards and video cards for personal computers. The firm is considered an original design manufacturer (ODM) and takes an active role in innovating and designing each new generation of components. By doing in-house design and development, the company has been able to foster exclusive, long-term relationships with its customers. The firm decides to diversify its portfolio to include consumer electronics with a particular focus on mobile technology. The goal is to move from manufacturing components for other computer companies to developing the firm’s own line of branded consumer electronics. The new “netbook” market provides an opportunity for AIC Systems to design and manufacture a branded product in the mobile electronics industry. The production manager has created an assembly line for producing the new netbooks, and after three months of production he must consider ways to improve efficiency and reduce production costs. Students must perform a quantitative analysis of the existing assembly-line system and make recommendations to reach optimal efficiency.

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Case Solution for Bergerac Systems: The Challenge of Backward Integration

Complete Case details are given below :

Case Name : Bergerac Systems: The Challenge of Backward Integration

Authors : David A. Garvin, Sunru Yong

Source : HBS Brief Cases

Case ID : 4381

Discipline : Operations Management

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the blood specimen during the analysis. Sales of these single-use cartridges are an important part of the revenue stream for the product line. The firm relies on two outside suppliers for the plastic components of the cartridges. The CEO is concerned about inconsistent delivery from the cartridge suppliers which have resulted in shortages and stock-outs. To address the supply chain problems, the CEO considers acquiring one of the suppliers, GenieTech, while the director of planning proposes building the required capabilities within the company’s existing manufacturing facilities. Students must perform a quantitative and qualitative analysis of a “make vs. buy” decision while considering expected production capacities, market forecasts, and the company’s overall sourcing strategy.

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Case Solution for Altius Golf and the Fighter Brand

Complete Case details are given below :

Case Name : Altius Golf and the Fighter Brand

Authors : Robert J. Dolan, Sunru Yong

Source : HBS Brief Cases

Case ID : 913578

Discipline : Marketing

Case Length : 09 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Altius Golf is the clear leader in the golf ball market despite a long-term decline in the number of golfers and a drop in sales following the financial crisis. The firm has maintained its position by introducing generations of advanced, super-premium golf balls that allow their customers to emulate professional golfers. The company has been losing market share to lower-priced competitors and the CEO wants to introduce a new program called Elevate to foster the next generation of golfers. With Elevate, the firm will introduce a ball that is more forgiving and easier to drive for distance and offer it at a price 40% below the company’s flagship brand. Elevate will be available through “off-course” channels such as golf specialty stores and big box retailers instead of “on-course” pro shops where the firm typically sells its products. The board of directors is divided on whether to support the decision. Students must perform a quantitative analysis of the CEO’s proposal to understand the potential risks and gains before making a final recommendation.

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Case Solution for TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Complete Case details are given below :

Case Name : TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4065

Discipline : Marketing

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market research, first using focus groups to test the concept and then following up with take-home trials. Acting as brand managers, students must complete a quantitative analysis of the available data to project the sales volume for pizza and then decide whether to bring the new product to market.

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Case Solution for Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

Complete Case details are given below :

Case Name : Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4188

Discipline : Marketing

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through “chemical formulators” serving the commercial pools market — but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors’ offerings, and other potential problem sources.

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Case Solution for Meli Marine

Complete Case details are given below :

Case Name : Meli Marine

Authors : Richard G. Hamermesh, Sunru Yong

Source : HBS Brief Cases

Case ID : 4426

Discipline : International Business

Case Length : 11 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Meli Marine, a container shipping company, is facing an important strategic decision after an interesting acquisition opportunity presents itself. Founded in 1974 by the Chang Family, the Singapore-based company has carved out a niche in the intra-Asia transport market. After years of success, eroding business conditions caused a financial crisis and a new CEO, David Tian, was brought in. Tian created a successful strategic change effort that resulted in a more stable but slower-growth company. More than ten years later, Meli Marine has a rare and affordable opportunity to acquire the larger shipping vessels it needs to move into a global market. Tian and his board must decide to whether to expand the franchise into Asian-North American shipping lanes, as key competitors have done, or continue with its current conservative business model.

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Case Solution for Bella Healthcare India

Complete Case details are given below :

Case Name : Bella Healthcare India

Authors : Dorothy Leonard, Sunru Yong

Source : HBS Brief Cases

Case ID : 4440

Discipline : International Business

Case Length : 12 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Bella Healthcare India was originally established in Bangalore as a low-cost manufacturing facility for a U.S.-based cardiology equipment developer. Under country manager Joseph Cherian it evolved considerably, developing its own research and development capabilities. Strengthened by investment in technical training and a shift in culture and mindset, the India team developed and launched its first successful product in 2005 under the guidance of Cherian and American Jeremy Manning, the Bella India director of R&D. Their success led them to a joint product development venture with the parent company, but organizational, technical, and cultural issues resulted in its cancellation. After this disappointing failure, is Bella India ready to lead a new product development project? If so, is the new project proposed by Cherian the right one to recover with?

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Case Solution for Alpen Bank: Launching the Credit Card in Romania (Brief Case)

Complete Case details are given below :

Case Name : Alpen Bank: Launching the Credit Card in Romania (Brief Case)

Authors : V. Kasturi Rangan, Sunru Yong

Source : HBS Brief Cases

Case ID : 4559

Discipline : International Business

Case Length : 08 pages

Solution sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business. The firm rejected the idea several years earlier because of poor economic conditions in Romania. However, Romania is experiencing a period of economic growth after joining the European Union and Carle believes it is time to reconsider the opportunity despite continued skepticism within the company. Carle faces several important decisions before he can present his plan to the head of International Consumer Businesses. He must decide whether to launch a credit card business in Romania, how to position the credit card, and how to acquire new customers most effectively. This case is appropriate for use in the product policy module of a general marketing course, in a new product course, or in a services management course.

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