Marketing

Case Solution for GENICON: A Surgical Strike into Emerging Markets

Complete Case details are given below :

Case Name : GENICON: A Surgical Strike into Emerging Markets

Authors : Allen H. Kupetz, Adam P. Tindall, Gary Haberland

Source : Ivey Publishing

Case ID : 910M41

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A critical question facing a company’s ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. market for the foreseeable future. GENICON was already in over 40 international markets and was looking in particular at the rapidly emerging markets – Brazil, Russia, India and China – as potential new opportunities for growth. This case is appropriate for use in an international business course to introduce market selection strategy. It can also be used in sessions on international marketing, entrepreneurship and business strategy.

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Case Solution for The Ultimate Fighting Championships (UFC): The Evolution of a Sport

Complete Case details are given below :

Case Name : The Ultimate Fighting Championships (UFC): The Evolution of a Sport

Authors : Matthew Thomson, Jesse Baker

Source : Ivey Publishing

Case ID : 910A12

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case looks at the Ultimate Fighting Championships (UFC) and its parent company, Zuffa LLC (Zuffa), through the role of the recently hired chief marketing officer (CMO). As the CMO of the largest organization in the world’s fastest growing sport, mixed martial arts, he faces many decisions about the future of the organization. The CMO must determine the best way to both manage the organization’s ambitious international expansion initiatives and protect the UFC brand in new markets, while also preserving the experience for the league’s core North American fan base. The CMO must evaluate the company’s sponsorship relationships and develop a strategy to cope with increasing competition in both domestic and international markets.

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Case Solution for Hanson Production: Pricing for Opening Day

Complete Case details are given below :

Case Name : Hanson Production: Pricing for Opening Day

Authors : June Cotte, Peter Famiglietti

Source : Ivey Publishing

Case ID : 910A11

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The president of production at Hanson Productions, an off-Broadway production company, was faced with the same situation for every Broadway production: where to locate, how many seats, what to charge and how to promote and market the production. There are three separate venues, with three separate value propositions to the studio, case and audience. While bigger means more seats and more revenue for each show, there is a capacity percentage that must be factored in to the decision due to the increased rental costs. Smaller venues may lead to higher capacity percentages, but ultimately leave money on the table. The ticket prices must be set for advance sales; any change in price after this period will effectively hurt future sales – more so if the price is discounted. Determining a promotion partner may lessen the risk of a potential failure, yet cost more profit and affect the recoup schedule.

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Case Solution for MusicJuice.net: The Challenges of Starting Up a New Internet Venture

Complete Case details are given below :

Case Name : MusicJuice.net: The Challenges of Starting Up a New Internet Venture

Authors : Simon Parker, Rocky Lui

Source : Ivey Publishing

Case ID : 910A13

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

MusicJuice.net is a new website designed to bring together musicians and a fan-base in order to raise finance for new bands. It enables musicians to bypass the large established record companies and their high royalty takes, while giving fans direct contact and involvement with exciting new acts. It is an example of a venture idea transported from one country (the Netherlands) and applied in a new and larger geographical setting (North America). The case illustrates the novel “crowd-sourcing” business model, which is designed to raise finance from customers rather than the entrepreneur. Most importantly, the case illustrates the challenges of starting new Internet ventures and the early stage founding issues that are involved. After a long and costly delay in establishing their website, the two founders of MusicJuice.net have struggled to generate any interest or even awareness amongst online musicians and fans, despite only limited competition from other players in the marketplace – a situation, which is already beginning to change. Students are asked what the entrepreneurs behind MusicJuice.net can do to raise awareness of their service and to generate enough customers to survive.

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Case Solution for Canada Basketball

Complete Case details are given below :

Case Name : Canada Basketball

Authors : Matthew Thomson, Tarak Saha

Source : Ivey Publishing

Case ID : 910A14

Discipline : Marketing

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The new chief executive officer (CEO) of Canada Basketball (CB) is looking back on a very successful 2009 – all four of the country’s national teams qualified for their respective World Championships. CB is starting to enjoy serious on-court success, but the CEO is concerned about the program’s long-term financial sustainability; he is faced with major cuts to his government funding and is seriously concerned about obtaining private sector funds in a year when both the World Cup and Winter Olympics have already accounted for so many potential sponsor dollars. He is faced with using marketing to create new and reliable revenue streams for CB to help its on-court success.

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Case Solution for Shiny Provision Store: Retailing Challenges in the Indian Context

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Case Name : Shiny Provision Store: Retailing Challenges in the Indian Context

Authors : S. Ramesh Kumar, Radhika Vishvas

Source : Ivey Publishing

Case ID : 910A17

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

India has millions of kirana (small stores) but modern retail outlets are emerging. The case illustrates the challenges confronting the shop owner of Shiny Provision Store, a kirana in the suburbs of Bangalore, India. A customer, who is a market researcher, decides to explore how a small retailer in the food and groceries business can survive in an environment that is getting increasingly sophisticated in terms of professional techniques being applied to modern retailing. Data on retail images of small shops and modern outlets as well as lifestyle information on consumers is presented.

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Case Solution for Louis Vuitton in Japan

Complete Case details are given below :

Case Name : Louis Vuitton in Japan

Authors : Justin Paul, Charlotte Feroul

Source : Ivey Publishing

Case ID : 910M67

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case study deals with the opportunities and challenges of Louis Vuitton, the leading European luxury sector multinational firm, in Japan, taking into account the unique features of brand management, and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton’s most profitable market, but it seems that the global economic crisis has resulted in a decline in sales. Facing a weak economy and a shift in consumer preferences, Louis Vuitton has been adapting its unique strategy in the Japanese market. The days of relying on a logo and charging a high price seem to be gone as there is more interest in craftsmanship and value for money. To promote sales, the company has had to launch less expensive collections made with cheaper materials. The brand has also been opening stores in smaller cities, where the lure of the logo still works. Over the years, Japanese consumers have demonstrated fascination with and passion for the iconic brand. What have been the keys to Louis Vuitton’s successful business model in the Japanese market? This case was written to help students develop their analytical and strategic decision skills. The case aims at helping in developing a business model, adapting to a new cultural environment, recommending a course of action for further strategic moves, identifying issues and eventually enhancing multidisciplinary decision making. This case can be used to discuss 1) the complexity of multinational business, particularly the issues of brand management, international marketing and marketing strategy for succeeding in East Asia 2) consumer behaviour in Japan and characteristic features of the Japanese market and 3) strategies to succeed in a foreign country.

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Case Solution for Princessa Beauty Products

Complete Case details are given below :

Case Name : Princessa Beauty Products

Authors : Christopher A. Ross

Source : Ivey Publishing

Case ID : 910A18

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Canada is becoming increasingly multi-ethnic and many members of these groups start small retail businesses. This case is an example of one such situation. Princessa sold beauty products to the English speaking black community in Montreal. In 2005 and 2006, sales were flat and, in 2007, sales fell by about 16 per cent. The owner was concerned and wondered what action, if any, he should take. While the issues were clearly marketing oriented, recommendations and their implementation were constrained by limited human and financial resources. Demographic information and maps for Montreal are provided. The case is designed to familiarize students with issues related to marketing to ethnic groups, dealing with secondary data, defining a retail market and developing a strategic plan for a small business operating under severe resource constrictions.

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Case Solution for Parle-G

Complete Case details are given below :

Case Name : Parle-G

Authors : Ramasastry Chandrasekhar, Miranda Goode

Source : Ivey Publishing

Case ID : 910A22

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009, Parle Products Pvt. Limited (Parle), a leading Indian biscuit manufacturer, had the distinction of producing the largest selling glucose biscuit brand by volume in the world, the Parle-G. Parle-G biscuits sold for approximately US$1 per kilogram and as very few processed and ready-to-eat foods were available at this price point, Parle-G was strongly associated with offering value for money (VFM). A looming problem in this brand category for Parle was that the input prices of two major raw materials for the Parle-G biscuits (which together accounted for 55 per cent of their input costs) had risen enough in the past 18 months to decrease margins from 15 per cent to less than 10 per cent. Pressure to restore margins led Parle to consider a price increase yet a previous attempt had caused dramatic reduction in sales. Parle subsequently addressed rising input costs by reducing the weight of the package, franchising production, reducing supply chain costs and reducing packaging costs. Parle could not ignore the deeply entrenched perception of VFM when devising both short- and long-term marketing plans to retain Parle-G’s success in the marketplace. These plans needed to address segmentation, positioning and changing Indian demographics when considering a potential price increase for Parle-G biscuits.

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Case Solution for Sampoorn Foods and Feeds Limited

Complete Case details are given below :

Case Name : Sampoorn Foods and Feeds Limited

Authors : Kumar Rakesh Ranjan

Source : Ivey Publishing

Case ID : 910M88

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A business school graduate has been assigned the responsibility of running a profit centre that deals in the production and sales of animal feed. The structure and operations of a mid-sized agri-input company are discussed, along with the interactions among several stakeholders in the supply chain and the sources of cooperation and conflict between them. The case details the interactional dynamics among agri-input sellers, the nature of competition between them, their sources of trade dominance and the distribution channel structure. Amid such a scenario, the graduate is trying to enhance the performance of his profit centre. On the other hand, a former classmate and recruit in an NGO is striving to achieve the developmental objectives of her organization. The case poses questions to evoke reflection on building mechanisms and institutions that deliver benefits for the many rather than profits for the few.

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