Marketing

Case Solution for TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)
Complete Case details are given below :
Case Name :      TruEarth Healthy Foods: Market Research for a New Product Introduction (Brief Case)
Authors :           V. Kasturi Rangan, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4065
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Topics covered include: consumer marketing, market research, new product introduction, and quantitative analysis. TruEarth Healthy Foods, a maker of gourmet pastas, sauces, and meals, wants to build on its successful introduction of fresh whole grain pasta by introducing a similar product concept for pizza. In an increasingly competitive market, TruEarth is focused on beating its competition and wants to act quickly and decisively. The company conducts extensive market research, first using focus groups to test the concept and then following up with take-home trials. Acting as brand managers, students must complete a quantitative analysis of the available data to project the sales volume for pizza and then decide whether to bring the new product to market.
 
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Case Solution for Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Complete Case details are given below :
Case Name :      Soren Chemical: Why is the New Swimming Pool Product Sinking? (Brief Case)
Authors :           V. Kasturi Rangan, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4188
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Topics include distribution channels, pricing, and new product marketing. Jen Moritz, the marketing manager for Soren Chemical Co. is struggling with the poor sales performance of Coracle, a new clarifier for residential swimming pools. The performance is puzzling because Coracle is chemically similar to another Soren product that has sold well for treatment of larger pools. Soren distributes the other product B2B through “chemical formulators” serving the commercial pools market — but Soren uses wholesale distributors to sell Coracle. Given the slow start in establishing Coracle as a consumer brand, Moritz suspects that the go-to-market strategy may be flawed, but she is unsure where the problem lies; she examines channel strategy, distribution partners, the Coracle pricing scheme, the threat of competitors’ offerings, and other potential problem sources.
 
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Case Solution for Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Complete Case details are given below :
Case Name :      Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4183
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company’s desired return on investment.
 
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Case Solution for Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Complete Case details are given below :
Case Name :      Metabical: Positioning and Communications Strategy for a New Weight Loss Drug (Brief Case)
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4240
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cambridge Sciences Pharmaceuticals (CSP) expects final approval for its revolutionary weight loss drug, Metabical. Metabical will be the only weight loss drug with FDA approval that is also clinically proven to be effective for moderately overweight people. Barbara Printup, Senior Marketing Director for CSP, must develop the positioning strategy and marketing communications plan in preparation for the launch of the new drug. Printup must consider the consumer decision-making process and the interaction between the consumer who purchases the drug and the health care provider who prescribes the medication. Despite promising medical studies and consumer research, poor positioning of the drug in the highly competitive market for weight-loss solutions could spell disaster. Students analyze market research data and consider the optimal positioning strategy and marketing communications program.
 
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Case Solution for Clean Edge Razor: Splitting Hairs in Product Positioning
Complete Case details are given below :
Case Name :      Clean Edge Razor: Splitting Hairs in Product Positioning
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4249
Discipline :        Marketing
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After three years of development, Paramount Health and Beauty Company is preparing to launch a new technologically advanced vibrating razor called Clean Edge. The innovative new design of Clean Edge provides superior performance by stimulating the hair follicles to lift the hair from the skin, allowing for a closer shave. The company has already decided to introduce Clean Edge into the men’s market where it has a strong presence. Jackson Randall, the product manager for Clean Edge, struggles with how best to position the product for the launch. One strategy is to release Clean Edge as a “niche” product, targeting the high-end market of fastidious groomers looking for superior skin care products. Another strategy is to release the product into the highly competitive mainstream razor market where the product can be positioned as the most effective razor available. Randall meets internal resistance to the mainstream strategy from the product manager for the company’s current, but aging, mainstream razor products and he must consider the effects of cannibalization in his plan. Randall must recommend an optimal strategy and provide supporting economic analysis of his decision–not just for Clean Edge, but for its effect on the entire company.
 
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Case Solution for Reed Supermarkets: A New Wave of Competitors
Complete Case details are given below :
Case Name :      Reed Supermarkets: A New Wave of Competitors
Authors :           John A. Quelch, Carole Carlson
Source :             HBS Brief Cases
Case ID :            4296
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Reed Supermarkets is a high-end supermarket chain with operations in several Midwestern states. Meredith Collins, vice president of marketing, visits stores located in Columbus, Ohio, an important region with the largest market and the greatest impact on revenue growth. She is concerned about increased competition from dollar stores and limited-assortment stores offering very low, appealing price points. Reed’s market research shows that as a result of the economic downturn, customer loyalty is dwindling and consumers are willing to go to multiple stores to get the best deals. Collins must decide whether to change the current marketing and positioning plan in an effort to increase market share to meet challenging corporate targets. Her options include retreating from price competition and focusing on quality or embracing more private-label brands and competing more aggressively on price. She can also maintain the current positioning and appeal to customers looking for a quality shopping experience. The case contains an implicit quantitative assignment that instructors can emphasize to the degree they choose.
 
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Case Solution for Petrobras: “Its First Child”
Complete Case details are given below :
Case Name :      Petrobras: “Its First Child”
Authors :           Javier Jorge Silva, Femando Zerboni, Esteban Coppolillo, Andres Chetman
Source :             North American Case Research Association (NACRA)
Case ID :            NA0166
Discipline :        Marketing
Case Length :    20 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In 2002, Brazilian-based Petrobras joined the Argentine fuel retail (gas stations) market. The venture faced several challenges. On the one hand, Argentina was undergoing one of the most severe economic and social crises in history. On the other, the local fuel market was dominated by a few players with brands that held significant consumer mindshare over many years. Additionally, employee morale at Eg3, the company acquired by Petrobras to enter the local market, was besieged by uncertainty and disillusionment as a result of a string of mergers and acquisitions and underlying H.R. management remoteness. Finally, the company’s Brazilian origin could jeopardize its appeal for Argentine consumers, given the cultural and sports-based (soccer) rivalry between these neighboring countries. The case presents this scenario and calls for decisions as to which market segment(s) it should target, how it should brand its stations, and what other related marketing decisions it should make given it domestic and international ambitions. This case received the 2007 Curtis E. Tate Jr. Award for the best case published in Case Research Journal and is also available in Spanish and Portuguese versions.

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Case Solution for The Broach Theatre
Complete Case details are given below :
Case Name :      The Broach Theatre
Authors :           Sean R. McGinnis, Lew G. Brown
Source :             North American Case Research Association (NACRA)
Case ID :            NA0048
Discipline :        Marketing
Case Length :    28 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case focuses on The Broach Theatre, a nonprofit performing arts theater located in the historic section of downtown Greensboro, NC. The theater offers plays for both adults and children and operates out of a small 166-seat facility that was until 30 years ago a Salvation Army shelter. As the Broach approaches the end of the 2005 season, its 18th year, Director Stephen Gee worries that his loyal audience is aging and he must do something to attract a younger audience and fight strong competition from another, newer theater located nearby. The Broach has done very little marketing, and Gee realizes it needs a revised marketing strategy. He is considering applying for a grant in order to employ a consultant to develop the new strategy.

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Case Solution for Trome: News for the Base of the Pyramid
Complete Case details are given below :
Case Name :      Trome: News for the Base of the Pyramid
Authors :           Guillermo D’Andrea, Javier Jorge Silva, Maricruz Prado
Source :             North American Case Research Association (NACRA)
Case ID :            NA0052
Discipline :        Marketing
Case Length :    28 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2001, Empresa Editora El Comercio (EEEC) had launched a new popular newspaper, Trome, for low-income families. Although several studies had preceded this launch, sales in following months failed to reach expected levels and actually displayed a decreasing trend. Trome embodied the company’s effort to expand its news coverage to new population segments that were not served by its other newspaper, El Comercio, a market leader that had served as the foundation for the company itself. Six months after Trome’s launch and faced with dropping sales, company managers had met to discuss their options. This case describes management team members’ dilemmas at that meeting: “Should the new paper’s style and contents be changed? Should Trome focus more on sex and violence-related issues, as its competitors did? Would it be convenient to replace the silverware promotion chosen to support launching? Was the channel conflict adequately managed? Were intended readers’ needs truly and fully understood? Should the company re-launch Trome or would it be wiser to just give up on this project?

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Case Solution for East Central Ohio Freight
Complete Case details are given below :
Case Name :      East Central Ohio Freight
Authors :           David W. Rosenthal
Source :             North American Case Research Association (NACRA)
Case ID :            NA0009
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In July of 2007 the management of East Central Ohio Freight (ECOF) met to decide whether to increase the company’s efforts in the volume less than truckload (VLTL) freight market. While the company’s limited experience in the VLTL business had been positive to date, expansion would require considerable capital expenditure and expansion of the work force to meet the anticipated demand. Times were difficult in the trucking business and there were no guarantees that the company would be able to generate new business sufficient to support the necessary commitment of resources.

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