Branding

Case Solution for Paper Boat Beverage: Branding Delightful Nostalgia

Case Solution & Analysis for Paper Boat Beverage: Branding Delightful Nostalgia by Saju B., Hari Krishnan K, Joseph Jeya Anand S..

Complete Case details are given below :

Case Name :      Paper Boat Beverage: Branding Delightful Nostalgia
Authors :           Saju B., Hari Krishnan K, Joseph Jeya Anand S.
Source :              Ivey Publishing
Case ID :           9B16A022 / W16360
Discipline :        Marketing
Case Length :    15 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Hector Beverages reinvented the ethnic drinks category in the Indian market with its beverage brand Paper Boat. The brand had been successful since its launch in 2013, posting triple-digit growth in 2015. By the end of December 2015, Hector Beverages’ future seemed to be heavily dependent upon Paper Boat. With Paper Boat constituting 90 per cent of the company’s total sales, 2016 would be a critical year for Hector Beverages. Should the company add more variety to its line of products, or should it focus on a few best-selling variants? Would the Paper Boat brand remain strong despite the launch of a similar product by a major competitor? Could Hector Beverages maintain its hold on the Indian ethnic drinks market?
 
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Case Solution for Parul’s Profit Predicament: Growth and Branding Challenges of a Publisher
Complete Case details are given below :
Case Name :      Parul’s Profit Predicament: Growth and Branding Challenges of a Publisher
Authors :           Subhadip Roy, Soumya Sarkar
Source :             Ivey Publishing
Case ID :            W14401
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Parul Prakashani started out as a textbook publisher in 1961. Slowly, it diversified into a wide repertoire of non-textbooks for children, young adults and adults. In early 2013, the non-textbook division of the company is not earning enough revenue, while strong revenues are coming from textbooks. The major issue faced by Parul is how to grow the non-textbook business. This requires significant branding activity and a marketing communication plan. Phasing out the non-textbook business is not an option, since it is close to the founder’s heart and lends prestige to the company. The major dilemma facing the founder is whether to allocate more resources to the non-textbook division to improve growth, and if so, how to allocate these resources. Parul must think up new products and new markets in order to stay in the business of publishing non-textbooks.
 
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Case Solution for Global Branding of Stella Artois
Complete Case details are given below :
Case Name :      Global Branding of Stella Artois
Authors :           Paul W. Beamish, Anthony Goerzen
Source :             Ivey Publishing
Case ID :            900A19
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Interbrew had developed into the world’s 4th largest brewer by acquiring and managing a large portfolio of national and regional beer brands in markets around the world. Recently, senior management had decided to develop one of their premium beers, Stella Artois, as a global brand. The early stages of Interbrew’s global branding strategy and tactics are examined.
 
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Case Solution for Infosys: The Challenge of Global Branding
Complete Case details are given below :
Case Name :      Infosys: The Challenge of Global Branding
Authors :           Jeff Saperstein, Padmini Murty, Viren Desai
Source :             Ivey Publishing
Case ID :            905A01
Discipline :        Marketing
Case Length :    28 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Information technologies outsourcing is one of the emergent fast-growth industries in the global high-tech economy. India is the leading country for IT outsourcing and Infosys is the largest Indian company in this sector. The branding challenge for Infosys is to leverage its reputation for predictable excellent results for IT outsourcing. Management identified overall company top-line revenue growth as a way to achieve 30%-40% annual increases, but allocated only a negligible budget for marketing communications. The key to the global brand strategy would not be through brand image advertising, but through communications of product strategy developments to large global IT outsourcing companies. The goal for Infosys is to be on the shortlist of providers for the large, most sophisticated for IT services assignments.
 
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Case Solution for Best Buy Inc. – Dual Branding in China
Complete Case details are given below :
Case Name :      Best Buy Inc. – Dual Branding in China
Authors :           Niraj Dawar, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            909A16
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A month after Best Buy Inc. (Best Buy), the largest retailer of consumer electronics in the United States, acquired Five Star, the third largest retailer of appliances and consumer electronics in China in May 2006, the management of Best Buy is weighing in on a branding option. Should Five Star lose its identity and be marketed as Best Buy? Or should Best Buy retain the Five Star brand and let the two brands compete with each other in the Chinese market? The option has a sense of déjà vu because, when it first stepped out of its home turf in January of 2002 by acquiring Future Shop, the largest consumer electronics retailer in Canada, Best Buy was facing a similar dilemma. The company had decided, at the time, in favor of dual brand strategy. It had worked. There was no evidence of cannibalization, the single largest risk in dual branding. Best Buy and Future Shop had both grown together as independent brands in Canada. But, does dual brand strategy work in the vastly different retail environment of China?
 
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Case Solution for Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
Complete Case details are given below :
Case Name :      Rosewood Hotels and Resorts: Branding to Increase Customer Profitability and Lifetime Value
Authors :           Chekitan S. Dev, Laure Mougeot Stroock
Source :             HBS Brief Cases
Case ID :            2087
Discipline :        Marketing
Case Length :    13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Rosewood Hotels & Resorts, a small luxury private hotel management firm running a collection of 12 individually branded hotels and resorts in multiple countries, was wondering how to foster customer retention and loyalty and capture the maximum value from its 115,000 guests. Rosewood had always allowed each hotel to stand as its own individual brand, with the Rosewood name presented as a muted sub-brand, if at all. Now Rosewood’s new leadership was contemplating whether the firm should significantly increase the prominence of the corporate identity, making Rosewood a corporate brand. The main challenge that Rosewood’s executives face is to assess whether the potential economic benefits from increased guest retention can outweigh the $1,000,000 marketing investment needed to implement the corporate branding strategy. The central focus is a quantitative assignment that asks students to calculate how customer lifetime value would be affected by a shift from individual branding to corporate branding.
 
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