Cancer

Case Solution for Tom Baker Cancer Centre
Complete Case details are given below :
Case Name :      Tom Baker Cancer Centre
Authors :           Murray J. Bryant, Eileen Pepler
Source :             Ivey Publishing
Case ID :            907M78
Discipline :        General Management
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director for the Tom Baker Cancer Centre (TBCC) and vice-president of the Alberta Cancer Board (ACB) took a moment to reflect on the past six months. He had assumed the leadership of the TBCC in December 2006. Alberta Health & Wellness had created an ambitious provincial vision for cancer in which the director would play a key role. The director recognized that it would be difficult to gain buy-in from the different stakeholders because they were used to a different way of operating. Before moving forward, the director wanted to have several discussions with ACB, his management team and the front-line staff, and present to them some preliminary objectives.
 
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Case Solution for Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Complete Case details are given below :
Case Name :      Cause-Related Marketing: 3M as a Corporate Sponsor of the Canadian Breast Cancer Foundation
Authors :           Allison Johnson, Laurie Dudo
Source :             Ivey Publishing
Case ID :            W11047
Discipline :        General Management
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
3M Canada (3M) has been a corporate sponsor of the Canadian Breast Cancer Foundation (CBCF, or the Foundation) since 2005. In support of the CBCF, 3M has produced and sold “pink products” (products that bear the pink ribbon, such as Post-it-Notes and flag pens, Nexcare bandages, and Scotch-Brite sponges), with a contribution of each sale benefiting the CBCF. This case examines the corporate sponsorship relationship, specifically how 3M’s brand manager for Post-it brand office products can further activate the relationship with CBCF. The brand manager’s marketing campaign for 2009 was successful; however, she now needs to determine the best approach for her 2010 campaign.
 
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Case Solution for Canadian Cancer Society: Fundraising Controversy
Complete Case details are given below :
Case Name :      Canadian Cancer Society: Fundraising Controversy
Authors :           Jana Seijts, Paul Bigus
Source :             Ivey Publishing
Case ID :            W11363
Discipline :        General Management
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On Wednesday, July 6th, 2011, the communication director, for the Canadian Cancer Society (CCS), in Toronto, Ontario, was faced with a challenging situation. The Canadian Broadcasting Corporation (CBC) had just released an online article that focused on the 2011 CCS budget, more specifically how the CCS allocated millions of dollars each year. Furthermore, the CBC article provided details on how the proportion of donation money the CCS spent on cancer research each year had decreased from 40 per cent in 2000 to under 22 per cent in 2011. With the CBC report circulating in both television and online media, public speculation into CCS’s financial management of public donations was starting to grow. It was clear that the CCS communication team would need to respond. A communication strategy would need to be developed for the CCS to follow moving forward, along with a press release to be posted the next day on the CCS website.
 
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Case Solution for Cancer Care Ontario: An Innovation Strategy for Managing Wait Times
Complete Case details are given below :
Case Name :      Cancer Care Ontario: An Innovation Strategy for Managing Wait Times
Authors :           Anne Snowdon, Alexander Smith, Kevin Bernard, Hannah Standing Rasmussen
Source :             Ivey Publishing
Case ID :            W14295
Discipline :        General Management
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Cancer Care Ontario, the organization that oversees cancer treatment in Ontario, is challenged with establishing an innovative approach to reducing wait times for breast cancer and prostate cancer therapy across Ontario after wait times increased to more than two months. The special advisor on cancer issues to the Ontario Minister of Health and Long-Term Care needs to report his recommendation to Cancer Care Ontario’s board of directors, who manage all regional cancer centres in the province. The major challenge is to balance the needs and values of all the various stakeholders, while developing short-, medium- and long-term solutions to the wait list dilemma.
 
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Case Solution for Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Complete Case details are given below :
Case Name :      Canadian Breast Cancer Foundation: Corporate Sponsorship Choices
Authors :           Allison Johnson, Laurie Dudo
Source :             Ivey Publishing
Case ID :            W11073
Discipline :        Marketing
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case explores the use and importance of corporate sponsorships, specifically how these relationships are formed with the Canadian Breast Cancer Foundation. The associate director of National Corporate Programs at the Canadian Breast Cancer Foundation (the Foundation) needs to determine the Foundation’s direction regarding its corporate sponsorship program. Due to the slowdown in the economic environment, a major sponsor of the Foundation, who has contributed more than $1 million to the charity over the past five years, decided to pull two products from the shelf. The associate director needs to find a way to replace that support. Fortunately, the Foundation was approached by three corporations who were interested in becoming corporate sponsors. The associate director and her team now need to evaluate the three corporate sponsorship proposals to determine whether they fit with the Foundation’s values and goals.
 
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