Case

Case Solution for Compaq Computer Corp.–1995

Complete Case details are given below :

Case Name : Compaq Computer Corp.–1995

Authors : Adrian B. Ryans, Mark Vandenbosch, Neil Miller

Source : Ivey Publishing

Case ID : 95A011

Discipline : Marketing

Case Length : 27 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Describes the evaluation of Compaq’s marketing strategy in the personal computer industry from its founding in 1982 to 1995. The market environment and the strategies of key competitors and Intel are discussed. Compaq management must decide how to respond to the changing market and competitive environment.

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Case Solution for Praegitzer Industries, Inc.

Complete Case details are given below :

Case Name : Praegitzer Industries, Inc.

Authors : Mark Vandenbosch, Michael Carter

Source : Ivey Publishing

Case ID : 97A007

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A world leader in the design and volume production of complex, rigid, multilayer printed circuit boards must decide how to compete in a rapidly consolidating industry. Many of Praegitzer’s key competitors are growing rapidly and developing new skills that threaten Praegitzer’s position in the market.

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Case Solution for Ssangyong Corp.

Complete Case details are given below :

Case Name : Ssangyong Corp.

Authors : Paul W. Beamish, Yongwook Jun, David J. Sharp, Chang-Bum Choi

Source : Ivey Publishing

Case ID : 98M002

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In May 1996, Ssangyong Corp., a major Korean general trading company (GTC), needed to refocus its trading business to better adapt to the current environment. The Korean manufacturers’ departure-from-traders phenomenon had led to fierce competition among traders and weakened GTCs’ bargaining power over manufacturers. The first issue requiring resolution was whether and how Ssangyong’s existing product-market portfolio might be redefined. A second issue was how to further internationalize its trading operation. A third issue was how to decide which new businesses Ssangyong should pursue.

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Case Solution for Samsung China: The Introduction of Color TV

Complete Case details are given below :

Case Name : Samsung China: The Introduction of Color TV

Authors : Paul W. Beamish, David J. Sharp, Chang-Bum Choi

Source : Ivey Publishing

Case ID : 98G003

Discipline : Marketing

Case Length : 20 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Chung Yong, president of Samsung China Headquarters (SCH), was considering a recent meeting with the SCH marketing director responsible for developing a marketing strategy for the entire China market. The topic at the meeting was the marketing strategy for color TV, which had been chosen as the flagship product for the China market. Samsung had to decide whether it should focus on the low- or high-end market segment (or both), and whether to import or produce locally.

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Case Solution for Starbucks

Complete Case details are given below :

Case Name : Starbucks

Authors : Mary M. Crossan, Ariff Kachra

Source : Ivey Publishing

Case ID : 98M006

Discipline : Marketing

Case Length : 28 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Starbucks is faced with the issue of how it should leverage its core competencies against various opportunities for growth, including introducing its coffee in McDonalds, pursuing further expansion of its retail operations, and leveraging the brand into other product areas. The case is written so that students need to first identify where Starbucks’ competencies lie along the value chain, and then assess how well those competencies can be leveraged across the various alternatives. Also provides an opportunity for students to assess what is driving growth in this company. Starbucks has a tremendous appetite for cash since all its stores are corporate, and investors are betting that it will be able to continue its phenomenal growth so it needs to walk a fine line between leveraging its brand to achieve growth and not eroding it in the process.

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Case Solution for Launch of mbanx

Complete Case details are given below :

Case Name : Launch of mbanx

Authors : Donald Barclay

Source : Ivey Publishing

Case ID : 98A025

Discipline : Marketing

Case Length : 22 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

From a strategic perspective, the Bank of Montreal, a major Canadian bank, has committed to entering the “virtual banking” marketplace in Canada. There is also the potential to launch later in the United States and Mexico. They plan to do this in a preemptive fashion to gain first mover advantage. This means no extensive pilots and a short time to launch. The decision makers are charged with developing a complete launch strategy. They have two years of tentative ideas to work with, but a number of major decisions on product line, pricing, communications, salesforce, and so on must still be made. To date, this case has been successfully used to set the stage for marketing management courses and to kick off marketing management modules in executive development programs.

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Case Solution for Beijing Mirror Corp.

Complete Case details are given below :

Case Name : Beijing Mirror Corp.

Authors : Paul W. Beamish, Chen Xiao Yue, Zhao Xin

Source : Ivey Publishing

Case ID : 98M033

Discipline : Marketing

Case Length : 25 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Beijing Mirror Corp. owned the patent for a newly invented rearview mirror that eliminated the usual blind spot. Created and owned by the Chinese university at which the new technology had been invented, the company was trying to decide how to introduce the product to both the domestic and international markets. More specifically, should the company try to commercialize the technology independently or via joint venture? Should they do so with a local or foreign company? What pricing, promotional, and distribution approaches made sense?

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Case Solution for Palliser Furniture Ltd.

Complete Case details are given below :

Case Name : Palliser Furniture Ltd.

Authors : Paul W. Beamish, Anthony Goerzen

Source : Ivey Publishing

Case ID : 98M036

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Palliser is a large, successful family-owned furniture manufacturer in Manitoba, Canada, that must respond to the increasingly global nature of its business. Its current business strategy, a product of international trade liberalization, is clearly centered on exports to the United States. However, management perceives risks and limitations to growth with its current product/market position and must decide whether and how to change. Management is faced with a foreign entry mode decision in Mexico and/or China. This case is suitable for a course on international management, international marketing, or strategic management.

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Case Solution for Shanghai Jahwa: Liushen Shower Cream (A)

Complete Case details are given below :

Case Name : Shanghai Jahwa: Liushen Shower Cream (A)

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A023

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fuelled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues with respect to extending a very successful brand of Chinese eau-de-toilette into the shower cream product category. Unilever already has a strong and established shower cream on the market under its well-known Lux brand. In addition, other international players are entering the market. The case calls for the development of a brand strategy, taking into consideration market position, brand extension, and competitive issues.

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Case Solution for Shanghai Jahwa: The Maxam Brand

Complete Case details are given below :

Case Name : Shanghai Jahwa: The Maxam Brand

Authors : Niraj Dawar, Peter Yuan

Source : Ivey Publishing

Case ID : 98A026

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Shanghai Jahwa is the largest domestically-owned Chinese manufacturer of cosmetics and personal care products. In recent years, it has been part of a booming market with growth rates of 35% a year. This spectacular growth rate has attracted and been fueled by the entry of major multinationals, including Unilever, Procter & Gamble, Shiseido, Kao, and others. The marketing challenge for Shanghai Jahwa is to carve out viable and defensible positions in the marketplace in the face of competition from some of the most powerful global players in the industry. This case illustrates management issues relating to a successful brand of cream. The two main flagship products, the Maxam Tremella Pearl Cream and the Maxam Hand Cream, have evolved in very different directions. The Tremella Pearl Cream is still popular in rural areas and is considered a mainstay of rural cosmetic use. The Maxam Hand Cream, on the other hand, is primarily an urban brand, which meets the need of urban women looking to soften their hands after they have been exposed to the cold and to detergents. However, in urban areas the brand is losing its appeal as foreign competitors roll out their international brands and products. The challenge is to renew the Maxam brand without losing the loyal customers of Tremella Pearl Cream.

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