Case

Case Solution for Research in Motion Ltd. (A)
Complete Case details are given below :
Case Name :      Research in Motion Ltd. (A)
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A036
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Top management at Research in Motion (RIM) were considering a significant change in strategic direction. RIM manufactured two-way pager, wireless PC card, and OEM radio products. With the anticipated convergence of wireless and Internet e-mail, RIM saw an opportunity to sell end users a two-way, e-mail, end-to-end solution, including both hardware and telecommunications services. Management had to assess whether this was an attractive opportunity. If it did enter the market, RIM would have to decide whether to target individual users or corporate information technology departments and select channels to reach its targeted customers. RIM also faced some challenging marketing communication issues, given that about 50% of potential users showed no interest in a mobile e-mail solution.
 
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Case Solution for Dharmala Manulife: A Marketing Strategy
Complete Case details are given below :
Case Name :      Dharmala Manulife: A Marketing Strategy
Authors :           John S. Hulland, Donna Everatt
Source :             Ivey Publishing
Case ID :            999A22
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
N/A
 
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Case Solution for Du Pont Teflon: China Brand Strategy
Complete Case details are given below :
Case Name :      Du Pont Teflon: China Brand Strategy
Authors :           Kent E. Neupert
Source :             Ivey Publishing
Case ID :            99M005
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By 1996, Du Pont had spent six years helping licensee manufacturers to develop the Chinese market for nonstick cookware. Although Du Pont Teflon brand coating held 80% of the nonstick market, the nonstick market overall represented 2% of the Chinese cookware market. Moreover, the amount of money spent on developing the nonstick market exceeded the revenue that Du Pont received in the Chinese market. If Du Pont decided to take a different role in the market, it faced many obstacles that required significant additional investment. It appeared that the Chinese market offered tremendous opportunity, but it would require new efforts, skills, distribution channels, and patience. Dupont’s decision represented a move from being moderately involved in developing the Chinese nonstick cookware market to taking a very active leadership role in the market.
 
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Case Solution for Pacific Western Brewing Co.: Going Organic
Complete Case details are given below :
Case Name :      Pacific Western Brewing Co.: Going Organic
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A006
Discipline :        Marketing
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The president of Canadian-based Pacific Western Brewing Co. is preparing a Japan market entry strategy for the company’s newly developed organic beer. Although she has considerable experience in Japan, several factors are at play which make this product entry particularly challenging. First the product is unlike any other in the market. Second, Japanese consumer behavior is undergoing a revolution. Third, the company’s last product launch in Japan failed. Therefore, there is a higher than normal level of risk associated with the product launch.
 
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Case Solution for Augat Electronics, Inc.
Complete Case details are given below :
Case Name :      Augat Electronics, Inc.
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A009
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Augat Electronics, Inc. was finalizing the plan to launch a new line of connectors and tools for cable television service technicians. While the line was being developed, a major new U.S.-based competitor launched a new product line at a premium price and captured the leadership position in the Canadian market. Key decisions facing Augat were how to price the products and what the supporting marketing strategy should be. The new Augar connector product appeared to offer customers significant economic benefits.
 
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Case Solution for Rougemont Fruit Nectar: Distributing in China
Complete Case details are given below :
Case Name :      Rougemont Fruit Nectar: Distributing in China
Authors :           Paul W. Beamish, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A016
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Gervais Lavoie, managing director of Beijing Oasis High Nutrition Food Co., needs to decide what means of distribution is most appropriate for the company’s newly-developed fruit nectars. The decision is complicated because different means of distribution have different implications for the ultimate pricing and promotion of the products.
 
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Case Solution for Carvel Ice Cream: Developing the Beijing Market
Complete Case details are given below :
Case Name :      Carvel Ice Cream: Developing the Beijing Market
Authors :           Mark Vandenbosch, Tom Gleave
Source :             Ivey Publishing
Case ID :            99A017
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The manager of business development for Carvel Asia Ltd. is trying to determine how best to increase ice cream cake sales. In doing so, he needs to develop a complete marketing program that includes decisions about product offerings, pricing, placement (distribution), and promotion–“the four Ps.”
 
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Case Solution for ING Bank of Canada (A): Launch of a Direct Bank
Complete Case details are given below :
Case Name :      ING Bank of Canada (A): Launch of a Direct Bank
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A010
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and CEO of ING Bank was reviewing the proposed launch strategy.
 
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Case Solution for Chai-Na-Ta (Asia) Ltd.
Complete Case details are given below :
Case Name :      Chai-Na-Ta (Asia) Ltd.
Authors :           John R. Kennedy, Tom Gleave
Source :             Ivey Publishing
Case ID :            98A022
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Chai-Na-Ta (Asia) Ltd. is the Hong Kong-based operating arm of Canada’s Chai-Na-Ta Corp., an integrated ginseng firm. The decision has been made to enter the mainland China market and the general manager must make decisions on the entry city, target market(s), product(s) focus, distribution, and pricing. Although he has significant knowledge of the Hong Kong market, he is unsure of the degree to which this can be transferred to the mainland markets. This case pushes the student to develop a marketing strategy in a situation in which there is imperfect market information.
 
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Case Solution for Grey China
Complete Case details are given below :
Case Name :      Grey China
Authors :           John S. Hulland, Donna Everatt
Source :             Ivey Publishing
Case ID :            99A014
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Grey China is a subsidiary of Grey Advertising, based in New York. Established in 1917, Grey Advertising offered a variety of marketing and corporate services through its 377 branches in 88 countries, which employed 10,000 people. This case provides an overview of how an advertising agency functions, as well as illustrates timely advertising industry issues, such as specialization and globalization. The CEO of Grey China must decide whether to launch an interactive services department to capitalize on the potential for a first-mover advantage. Many marketing managers in Hong Kong and China were unaware of how interactive marketing could be integrated into their marketing communications programs. Grey China had the daunting task of building primary market demand for interactive marketing communications.
 
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