Case

Case Solution for HootSuite: Monetizing the Social Media Dashboard
Complete Case details are given below :
Case Name :      HootSuite: Monetizing the Social Media Dashboard
Authors :           Raymond Pirouz, Ken Mark
Source :             Ivey Publishing
Case ID :            W12332
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
HootSuite is one of the fastest growing SaaS (Software as a Service) social media dashboards on the market. The company’s vice-president of business development needs to determine the best strategy for segmenting and monetizing HootSuite users. He needs to introduce a tiered pricing plan that generates revenues without alienating users.
 
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Case Solution for Wind Mobile: Competing in the Canadian Telecom Industry
Complete Case details are given below :
Case Name :      Wind Mobile: Competing in the Canadian Telecom Industry
Authors :           Neil Bendle, Janice Wong
Source :             Ivey Publishing
Case ID :            W12341
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case looks at how a new entrant into a market dominated by three established incumbents can win consumer support. Wind Mobile, a new entrant in the Canadian telecommunications industry, not only has to compete with rivals Bell Canada Enterprises Inc., Rogers Communications and Telus Corporation but also confronts Canadian regulations concerning foreign ownership. Although the regulatory body, the Canadian Radio-television and Telecommunications Commission (CRTC), has ruled that Wind is not Canadian controlled, the Conservative government of the day supports the company and the liberalization of the market. The contradictory stances of important regulatory players leaves considerable confusion as to the right of Wind to compete. In addition to its legal challenges, Wind has to secure customers and takes an aggressive stance against the incumbents, who deploy a variety of tactics, including fighter brands and long-term contracts, to retain their customer base.
 
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Case Solution for Abercrombie and Fitch
Complete Case details are given below :
Case Name :      Abercrombie and Fitch
Authors :           David Anderson, Cameron Mahi, Gracie Boelsems, John Garrison
Source :             Ivey Publishing
Case ID :            W12342
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
With roots in sporting and excursion goods, Abercrombie and Fitch Co. (A&F Co.) has grown into one of the most well-known men and women’s retail clothing brands by 2012. From the beginning, A&F has “stuck to (its) knitting by not trying to be all things to all people” and adopted the philosophy of creating a unique brand experience throughout each of its subsidiary brands. The company’s CEO was faced with the decision to focus attention on expanding direct-to-consumer operations and international brick and mortar stores, while closing stores domestically. The brand saw growth in sales in recent years but, in 2011, saw a drop in shares after missing Wall Street’s projected estimates. A&F Co. was in an interesting position – the company had to decide where to focus its brand and which market segment it would cater toward.
 
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Case Solution for Mistura Beauty Solutions
Complete Case details are given below :
Case Name :      Mistura Beauty Solutions
Authors :           Ron Mulholland, Anthony Davis, Amanda Goupil, Christine Harvey, Kyle Marcus
Source :             Ivey Publishing
Case ID :            W12373
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A four-year-old cosmetics company is experiencing the typical difficulties of a company evolving from a mom-and-pop operation to a scalable, systems-driven organization. The CEO and founder recognized a problem and opportunity with foundation makeup. She developed a self-adjusting, hard-powder makeup for use on any skin tone. Following an appearance on a reality TV show for entrepreneurs and numerous other promotional measures, the company’s sale grew to nearly $800,000. The recent acquisition of chain store clients requires the company to raise capital to finance the required inventory. Additionally, the company has consolidated its operations into a 4,000 square foot facility to improve logistics, quality control and management efficiency. Ambitious sales projections include a doubling of sales for the next two years. To support this projected growth, the CEO must ensure the appropriate systems are in place. She also needs to finance a marketing program to drive growth.
 
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Case Solution for Electoral Gold and Silver: Obama Versus Romney 2012
Complete Case details are given below :
Case Name :      Electoral Gold and Silver: Obama Versus Romney 2012
Authors :           Neil Bendle, Charan Bagga
Source :             Ivey Publishing
Case ID :            W13167
Discipline :        Marketing
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The 2012 U.S. presidential election between President Obama and Governor Romney gave both sides reasons for optimism. As such, it was popularly thought to be anyone’s race to win. The election generated a wide range of polling at the state and national level. Despite the abundance of data, it still was not clear to many people whether the race was “too close to call” or whether one candidate had a decisive lead. On the evening of the election, two friends discuss why the result may or may not be a close one and decide to wager on the outcome.
 
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Case Solution for Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
Complete Case details are given below :
Case Name :      Indraprastha Cold Storage Ltd: Value Added Strategy in an Emerging Market
Authors :           S. P. Raj, Atanu Adhikari
Source :             Ivey Publishing
Case ID :            W12470
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case examines the business strategies available to an Indian company, Indraprastha Cold Storage Ltd. (IPCSL). It has made substantial investments in upgrading its existing cold storage to differentiate itself from the competition based on the premise that by providing superior product quality, it could charge a premium for its value added cold storage service. However, competitors lowered their rates in an attempt to capture even more customers, and IPCSL was concerned about the long-term viability of the business. It must decide on a course of action, taking into consideration the constraints of growing, transporting, storing and selling fruit in India; the asymmetry in price information available to growers and commission agents in the market, coupled with the old-fashioned way of doing business through open and closed auctions; and the costs and benefits of vertical integration between grower and IPCSL.
 
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Case Solution for Maruti Suzuki India Limited: Marketing
Complete Case details are given below :
Case Name :      Maruti Suzuki India Limited: Marketing
Authors :           Sanjeev Prashar, Harvinder Singh, Anshu Katiyar
Source :             Ivey Publishing
Case ID :            W13012
Discipline :        Marketing
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Maruti Suzuki India Limited, India’s largest car manufacturer and the only company in that country to have crossed the 10 million sales mark, was struggling with labour problems in one of its manufacturing units. As a result, it was rapidly losing its market share to competitors and its position as market leader was at stake. The strike not only damaged property at the plant and caused one death and hundreds of injuries, it also heavily impacted revenue and market share as customers and dealers dealt with the negative publicity and the shortage of production that resulted in long wait times for the company’s most popular models. The company must come up with a strategy to deal with its vulnerability in light of production cuts, demanding customers, disgruntled dealers and charged-up competitors.
 
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Case Solution for Pricing Telecom Licences in India
Complete Case details are given below :
Case Name :      Pricing Telecom Licences in India
Authors :           Mukherjee Srabanti, Debdatta Pal
Source :             Ivey Publishing
Case ID :            W12509
Discipline :        Marketing
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On February 2, 2012, the Supreme Court of India cancelled all 122 second-generation (2G) telecom licences issued on or after January 10, 2008 by the Department of Telecommunication (DoT). This judgment, along with the announcement of the National Telecom Policy-2012, forced the DoT to rethink the issue of pricing spectrum, which was earlier bundled with 2G licences. First, was re-auctioning required? If so, what should be the minimum reserve price? Should DoT follow a uniform pricing strategy for all the incumbents, including those whose licences were cancelled? How could it strike a balance between investor apathy and the government’s objective of increasing rural tele-density, given the possibility of a tariff hike after the refarming of spectrum?
 
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Case Solution for The 2012 Republican Presidential Primaries
Complete Case details are given below :
Case Name :      The 2012 Republican Presidential Primaries
Authors :           Neil Bendle
Source :             Ivey Publishing
Case ID :            W13043
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The U.S. presidential primary elections represent an especially challenging decision context. The four candidates in the 2012 Florida Republican primary, Rick Santorum, Newt Gingrich, Ron Paul and Mitt Romney, all have strengths and weakness in the eyes of a Republican primary voter. In this case, these qualities are illustrated by the candidates’ statements and their reported actions during the campaign. The Republican primary voter must use the information given to decide which candidate to support. Furthermore, in a typical business or political decision, a person chooses on the basis of his or her personal preference. In a primary election, however, voters are advised to take into account the candidate they think can win the later presidential election, which greatly complicates the decision-making process.
 
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Case Solution for Marks and Spencer Enters China
Complete Case details are given below :
Case Name :      Marks and Spencer Enters China
Authors :           Jane Menzies, Ilan Alon, Jennifer Dugosh
Source :             Ivey Publishing
Case ID :            W12512
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Marks and Spencer (M&S) had first ventured into international markets 70 years ago. By 2012, M&S had 337 stores in 41 countries. Although M&S saw itself as a U.K. retailer that exported its products, the company had been attempting to reduce its dependency on the U.K. economic cycle. Its goal was to increase international sales from £800 million to £1.0 billion by 2013/14. By 2020, M&S wanted to be an international, multi-channel retailer. When the company entered the Chinese market in 2008, it faced many difficulties. It had failed to conduct proper market research to understand the Chinese consumer, which had led to many issues. The company had neglected to address the cultural gaps between the United Kingdom and China. It had also taken an approach of standardizing its products, instead of adapting products to the new market. Students must consider the marketing mix policies of product, price, placement and promotion to recommend changes to M&S’s entry into China.
 
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