Case

Case Solution for A Couple of Squares: Pricing for the Future (A)

Complete Case details are given below :

Case Name : A Couple of Squares: Pricing for the Future (A)

Authors : Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13065

Discipline : Marketing

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case 9B13A005, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.

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Case Solution for A Couple of Squares: E-Commerce Opportunities for Growth (B)

Complete Case details are given below :

Case Name : A Couple of Squares: E-Commerce Opportunities for Growth (B)

Authors : Dante Pirouz, Raymond Pirouz, Dina Ribbink, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13066

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A small upscale bakery produces artisan-quality, hand-decorated cookies, generating $1 million in annual revenue. In the (A) case 9B13A004, the two co-owners investigate the role of pricing in driving growth for their business and allowing them to achieve several fundamental financial goals. In the (B) case, the partners explore the possibility of a website to drive direct-to-consumer sales on an e-commerce platform. The multimedia elements of the case 7B13A004 will add to the richness of the conversation.

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Case Solution for Beyond the Bean

Complete Case details are given below :

Case Name : Beyond the Bean

Authors : Elizabeth M.A. Grasby, David House

Source : Ivey Publishing

Case ID : W1321

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A young entrepreneur is preparing the marketing portion of a business plan to launch a board games café, and he needs to complete the plan within a week so that he can review it with his business partner. The marketing plan must include a recommendation for a target market and detail plans for promotion, pricing and product offering. The partners have budgeted $6,000 for promotion to gain exposure and bring customers into the café.

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Case Solution for Fox News: Competing to Deliver the News

Complete Case details are given below :

Case Name : Fox News: Competing to Deliver the News

Authors : Neil Bendle, Leon Li

Source : Ivey Publishing

Case ID : W13243

Discipline : Marketing

Case Length : 24 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Since Fox News first entered the cable news industry, the network has skyrocketed to the top position in the ratings charts ahead of its major competitors. Despite being the most popular network, Fox News has endured many controversies, and its reporting has created a polarizing rift between conservatives and liberals. As the news industry shifts into the digital age and offers more options for niche consumption, Fox News needs to decide whether its position will be sustainable or whether it should reconsider its focus on opinionated reporting.

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Case Solution for Mountain Equipment Co-op: Digital Strategy

Complete Case details are given below :

Case Name : Mountain Equipment Co-op: Digital Strategy

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W13265

Discipline : Marketing

Case Length : 18 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The vice-president of marketing and communications at Mountain Equipment Co-op, a retailer of outdoor sporting goods, is examining its marketing strategy following the decision to stop producing its physical catalogue. The 40-year-old retailer wants to broaden its reach beyond its hard-core group of customers. Although it currently has an online presence, it needs to further develop its online sales and outreach programs.

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Case Solution for Parkin Laboratories: Sales Target Dilemma

Complete Case details are given below :

Case Name : Parkin Laboratories: Sales Target Dilemma

Authors : Sandeep Puri

Source : Ivey Publishing

Case ID : W13262

Discipline : Marketing

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

At the end of the year’s third quarter, the sales team at a generic-pharmaceutical company has achieved just 91 per cent of its sales target, and growth is less than what was anticipated. The general manager of sales needs to decide whether he can revise the sales targets for the last quarter of the year without compromising growth. He also needs to address the impact of launching a new product when the sales team is striving to achieve its budgets and devise strategies the sales team can use to achieve their sales targets during a selling downturn.

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Case Solution for MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying

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Case Name : MediaMath: Positioning a Real-Time Interface for Online Media Planning & Buying

Authors : Raymond Pirouz, Emily Chen-Bendle

Source : Ivey Publishing

Case ID : W13279

Discipline : Marketing

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

MediaMath is a demand-side platform that provides a single interface from which online media buyers can buy display media advertising from multiple advertising exchanges. The company’s chief executive officer is contemplating the strategic direction of his new business after its first full year of operation. Specifically, he needs to determine which clients he should most actively pursue and how that decision will affect the strategic direction of the business.

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Case Solution for HCL Beanstalk: All-in-One Desktop Re-Launch

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Case Name : HCL Beanstalk: All-in-One Desktop Re-Launch

Authors : Rahul Seth, Jaydeep Mukherjee

Source : Ivey Publishing

Case ID : W13277

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

HCL Infosystems Ltd. is a reputable computer hardware firm and a major player in the Indian desktop market. Due to changes in consumer behaviour, the desktop market is shrinking and demand is shifting towards laptops, where HCL has a miniscule presence. At the same time, the desktop market is witnessing the emergence of a new form of devices called all-in-ones (AIOs). HCL needs a significant presence in AIOs to retain its position in the Indian PC market. The company was an early entrant in the Indian AIO market in 2007 and sought to capture a niche market for its premium range, but did not succeed and withdrew its product line. The category has, in the last four years, grown in the mass market segment and HCL needs a successful relaunch of the HCL Beanstalk AIO in the face of intense competition from multinational competitors who have a head start. The problem is compounded by the fact that the HCL brand is losing market share and that the company lacks the financial resources to invest heavily in brand building. HCL’s management believes that the Beanstalk needs to capture eight per cent of the retail segment of the Indian AIO market in order to be able to gain the same share in the business-to-business market, which is slower to adopt new technologies.

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Case Solution for Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity

Complete Case details are given below :

Case Name : Foundation for International Development Assistance/Productive Cooperatives Haiti: Increasing Organizational Capacity

Authors : Colleen Sharen

Source : Ivey Publishing

Case ID : W12651

Discipline : Marketing

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Since the 2010 earthquake, the executive director of the Foundation for International Development Assistance (FIDA) had been managing exploding demand for economic development from Haitians, the international development community and from individual Canadians. While there was a lot of money available for earthquake relief and micro-finance, far less was available for sustainable long-term economic development. FIDA needed an additional $2 million over the next three years to support projects that had been approved by both FIDA and its Haitian partner, productive cooperatives Haiti (pcH). FIDA needed to find investors who understood and supported the unique vision, principles and methods of FIDA/pcH.

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Case Solution for Bitmaker Labs: Innovation on Hold

Complete Case details are given below :

Case Name : Bitmaker Labs: Innovation on Hold

Authors : Raymond Pirouz

Source : Ivey Publishing

Case ID : W13311

Discipline : Marketing

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Inspired by software development boot camps in New York and San Francisco, Bitmaker Labs has just launched a similar offering but without considering the operational constraints unique to doing business in Canada. The result is governmental scrutiny just as the business is taking off with 42 students enrolled, each having paid $7,000 for a nine-week web development boot camp. Government investigators raid Bitmaker Labs, confiscating financial documents and threatening penalties and possible jail time for running an unregistered career college.

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