Case

Case Solution for Banking on Social Media (A)

Complete Case details are given below :

Case Name : Banking on Social Media (A)

Authors : Luisa Mazinter, Nicola Kleyn, Michael Goldman, Jennifer Lindsey-Renton

Source : Ivey Publishing

Case ID : W14684

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

First National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building customer knowledge and stickiness and humanizing its brand.<br><br>In 2012, FNB’s head of digital marketing and media sees a tweet from Standard Bank stating that it has instructed its attorneys to lodge a complaint against what it alleges to be FNB’s misleading advertising. She wonders whether Standard Bank’s use of Twitter to communicate this competitive action is related to FNB’s extensive and well-publicized use of the micro-blogging service. She knows that the debate on Twitter will be a significant indicator of whether her social media strategy has been successful. How can FNB continue to differentiate itself and alleviate the pressure on non-interest revenues?

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Case Solution for Mahindra “Rise”: A Brand Architecture Decision

Complete Case details are given below :

Case Name : Mahindra “Rise”: A Brand Architecture Decision

Authors : Ashita Aggarwal Sharma, Lulu Raghavan

Source : Ivey Publishing

Case ID : W14691

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside‐out arrangement that resulted in a diffused image. Aligning diverse and legacy businesses would be a complex task, and resources were limited. A clear brand architecture would not only help the company to efficiently allocate advertising dollars but could also help in identifying investment opportunities and risks among the different sub-brands. Landor Associates India, a global brand consulting firm, was tasked by the board to suggest a relevant brand architecture model that would be relevant across geographies. Should the Mahindra brand be used by all businesses, products and services? Should the company follow a conglomerate approach and create a “house of brands” as P&G and Unilever had done, or should it follow a hybrid strategy?

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Case Solution for Boosting Boost: Charting Growth Opportunities

Complete Case details are given below :

Case Name : Boosting Boost: Charting Growth Opportunities

Authors : Jaydeep Mukherjee, Sriram Padmanabhan

Source : Ivey Publishing

Case ID : W15042

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The general manager of GlaxoSmithKline India has been tasked to increase annual sales of the health food drink Boost to upwards of 18 per cent, without any significant change in contribution margins.<br><br>Repositioning the brand could increase the size of the target market, but may also jeopardize the brand’s sharply defined positioning. Attempting expansion of the distribution network, where the competition is strong and deeply entrenched, might strain company resources and may even be counterproductive. Executing the two strategies will require entirely different skills and the deployment of diverse resources. The general manager needs to make a firm and calculated choice.

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Case Solution for Abu Dhabi National Hotels: What Went Wrong?

Complete Case details are given below :

Case Name : Abu Dhabi National Hotels: What Went Wrong?

Authors : Anupam Mehta

Source : Ivey Publishing

Case ID : W14697

Discipline : Accounting

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2012, Abu Dhabi National Hotels had been struggling and the performance of the company had significantly declined, especially that of its main hotel business. Net profit had been decreasing since 2009 and, with this shrinking profitability, shareholders were losing confidence in the company. The share price of the company had also deteriorated and was expected to decline further. With the drop in net profit year after year, investors were very concerned about the company’s performance and the direction of its future growth. The company had five business segments – hotels, retail services, catering, transportation and holding – and a deep analysis of the company’s performance areas and plan to improve these were needed.

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Case Solution for Anwar Aluminum Works

Complete Case details are given below :

Case Name : Anwar Aluminum Works

Authors : Elizabeth M.A. Grasby, Amy Shuh

Source : Ivey Publishing

Case ID : W14623

Discipline : Accounting

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The plant manager of an aluminum alloy production plant is faced with capacity constraints and must determine which of two new speciality orders to take on. Both orders cannot be filled simultaneously.Students are asked to: (1) perform an industry size-up of the global metals industry and its subset, the aluminum industry; (2) perform a business size-up of the company’s current operations; (3) determine the pros and cons of accepting each customer order; (4) calculate the projected contribution margin rates for each product order; (5) analyze, using differential analysis, each customer order and (5) make a decision as to which order to accept.

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Case Solution for Johnson & Johnson Company (A)

Complete Case details are given below :

Case Name : Johnson & Johnson Company (A)

Authors : John F. Graham, Lisa Davidson

Source : Ivey Publishing

Case ID : 89J015

Discipline : Organizational Behavior

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The manager of human resources wonders what disciplinary actions he should recommend to the vice-president of human resources in a case of assault. He learns that a maintenance technician assaulted a fellow technician and the situation is complicated by the fact that the assailant is a mentally challenged employee. The conflict arose as the result of a misunderstanding. Subsequently, the assailant’s actions stunned his co-workers as well as the human resources manager.

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Case Solution for Food Terminal (A)

Complete Case details are given below :

Case Name : Food Terminal (A)

Authors : John F. Graham, Leo J. Klus

Source : Ivey Publishing

Case ID : 92J008

Discipline : Organizational Behavior

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A recently appointed store manager at a wholesale food company must make some decisions regarding management and leadership. The store is losing $10,000 per week, sales are spiraling downward, the key people in the company do not want him there and the employee morale is terrible.

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Case Solution for Carl Jones (A)

Complete Case details are given below :

Case Name : Carl Jones (A)

Authors : Elizabeth M.A. Grasby, Lisa Luinenburg

Source : Ivey Publishing

Case ID : 94J027

Discipline : Organizational Behavior

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A newly appointed maintenance supervisor for the day shift at a pharmaceutical company must make a decision regarding whether to discipline an employee for inappropriate behaviour on the job. The situation became more complicated as the employee, who was a steward for the local union, had a history of filing grievances within the plant and was himself in line for the maintenance supervisory position. (Two sequels to this case are available, titled Carl Jones (B) and Carl Jones (C).)

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Case Solution for ABB Poland

Complete Case details are given below :

Case Name : ABB Poland

Authors : Ann C. Frost, Marc Weinstein

Source : Ivey Publishing

Case ID : 98C011

Discipline : Organizational Behavior

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This case gives students the opportunity to explore constraints imposed by an organizational structure that, in most parts of the world, provides the firm with significant benefits. However, in the context of Poland (and other former COMECON nations) the structure imposes a number of critical constraints.

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Case Solution for Intel in China

Complete Case details are given below :

Case Name : Intel in China

Authors : Kathleen E. Slaughter, Donna Everatt, Qian Xiaojun

Source : Ivey Publishing

Case ID : 99C007

Discipline : Organizational Behavior

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Intel PRC was a division of Intel Corp., a U.S. $20 billion semiconductor manufacturer. A newly appointed division head makes a decision that an employee responds to emotionally, with a deep resentment, creating the potential for conflict within the department. The incident forces the manager to examine whether there are deeper organizational or communication problems he needs to consider. Cross-cultural issues come into play given that the manager, although originally from China, was educated and gathered extensive experience in the west and was thus considered an expatriate by his employees. The case examines the effect of organizational culture on an employee’s behavior.

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