Markets

Vendedy: The World’s Street Markets in Your Pocket Case Solution

Case Solution & Analysis for Vendedy: The World’s Street Markets in Your Pocket by Yusaf Akbar, Christine Souffrant.

Complete Case details are given below :

Case Name :      Vendedy: The World’s Street Markets in Your Pocket
Authors :           Yusaf Akbar, Christine Souffrant
Source :              Ivey Publishing
Case ID :           9B16M135 / W16529
Discipline :        General Management
Case Length :    12 pages
Plagiarism : NO (100% Original work)
Description for case is given below :
Vendedy was the world’s first mobile network connecting global travellers to local street markets. Inspired by the emergence of the sharing economy, Vendedy’s founder and chief executive officer had always been passionate about uniting social and economic empowerment with entrepreneurial development. A complex platform linking street vendors in some of the world’s poorest countries to travellers seeking authentic tourism experiences and souvenirs, Vendedy’s founder faced numerous challenges. Where should the venture’s focus be? How quickly should she try to roll out the platform, and across how many countries? How was she going to recruit a full-time team for Vendedy? Could the company succeed in transforming how global travellers accessed the products and stories of street vendors around the world?
 
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Case Solution for The Case of Sovereign Wealth Funds: A New (Old) Force in the Capital Markets

Complete Case details are given below :

Case Name :      The Case of Sovereign Wealth Funds: A New (Old) Force in the Capital Markets
Authors :           Yiorgos Allayannis, Rachel Loeffler
Source :             Darden School of Business
Case ID :           UV1059
Discipline :        Finance
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In mid-January 2008, Merrill Lynch announced a $6.6 billion mandatory convertible-preferred share issuance, much of which was placed privately with the Kuwait Investment Authority (KIA), the Korean Investment Corporation (KIC), and the Mizuho Corporate Bank. The case is set amid the subprime-mortgage crisis, which plagued banks and depleted their capital. It focuses on the decision of John Thain to issue capital and place it with sovereign wealth funds (SWFs) in an effort to stabilize the company and put it on the road of growth and profitability again. The case describes the various types and origins of SWFs, their orientation, and their recent intensive investment activity in the global financial-services sector. The case also discusses the transparency of SWFs and their role in the global financial system as liquidity-providing long-term players. Finally, Merrill Lynch’s decision to issue the specific financial instrument to replenish its capital (mandatory convertible-preferred) and its terms are analyzed.
 
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Case Solution for County Line Markets: Real Options and Store Expansions

Complete Case details are given below :

Case Name :      County Line Markets: Real Options and Store Expansions
Authors :           Tom J. Cook, Lou D’Antonio, Ron Rizzuto
Source :             North American Case Research Association (NACRA)
Case ID :            NA0351
Discipline :        Finance
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
County Line Markets (CLM) needed to consider expanding one of its existing sixty-seven Indiana based stores to form a superstore. The key capital investment trade-off decision facing CLM was whether to replace its existing store now with a new, larger superstore, or should they wait in the hope that additional information they might receive in the future would enhance the overall net present value (NPV) of the project. Ron Winston, CFO, was considering whether a real options approach should be used to help determine when and if the store should be converted to a superstore. This case focuses on CLM’s evaluation of its downtown metro area location. Although the specific circumstances of each location were different, the analytical and judgmental issues facing CLM’s management for the upgrade to a superstore were typical of the issues present at each location. The CLM store under evaluation is located in an area where the demographics, population, and competitive landscape have changed dramatically since the store was last remodeled. The chief financial officer (CFO) Ron Winston thinks that it is premature to invest substantial sums of money in some existing locations because they are still in a state of flux, and he feels it is better to wait until the market stabilizes before committing large amounts of funds to these markets. Jerry Williams, vice president of operations, thinks that CLM needs to invest in advance of market changes. Williams also believes that Winston is not considering competitive developments in his analysis; that is, the impact on the downtown metro area store if the competition moves to a superstore first.
 
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Case Solution for Godrej Chotukool: A Cooling Solution for Mass Markets
Complete Case details are given below :
Case Name :      Godrej Chotukool: A Cooling Solution for Mass Markets
Authors :           Charles Dhanaraj, Balasubrahmanyam Suram, Prasad Vemuri
Source :             Ivey Publishing
Case ID :            W11498
Discipline :        Strategy
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Godrej, a Fast Moving Commercial Goods (FMCG) company in India, historically known for its refrigerators in the Indian market, contemplated launching a new product for rural markets. Chotukool was an unconventional cooling solution targeted at the bottom of the pyramid (BOP) segment in India. More than 80 percent of the population in India does not own refrigerators and 50 percent of the population earns less than US$2 per day. The study tracks Godrej’s journey of disruptive innovations from the conception of the idea to the marketing challenges faced by the company. It also focuses at length on how the organization plans to execute two parallel business models, one aimed at the consumers of traditional refrigerators while the other one simultaneously targets current non-consumers. The case focuses on the management challenge of innovating across the value chain in order to succeed at social innovations.
 
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Case Solution for The Espresso Lane to Global Markets
Complete Case details are given below :
Case Name :      The Espresso Lane to Global Markets
Authors :           Alon Ilan, Meredith Lohwasser
Source :             Ivey Publishing
Case ID :            W12038
Discipline :        Strategy
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Founded in Trieste, Italy, Illy marketed a unique blend of coffee drinks in over 140 countries and in more than 50,000 of the world’s best restaurants and coffeehouses. The company wanted to expand the reach of its own franchised coffee bar, Espressamente, through international expansion. Potential markets included Brazil, China, Germany, Japan, India, the United Kingdom and the United States. In addition to market selection, mode of entry was vital and included options such as exporting, franchising and joint venture. This case provides a practical example of the challenges faced in international business.
 
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Case Solution for Carlsberg in Emerging Markets
Complete Case details are given below :
Case Name :      Carlsberg in Emerging Markets
Authors :           Michael W. Hansen, Torben Pedersen, Marcus Moller Larsen
Source :             Ivey Publishing
Case ID :            W11045
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Risking becoming the target of a hostile takeover or alternatively, being cornered as a small regional player in the global beer industry, the Danish brewery Carlsberg decided in the early 2000s to expand into the rapidly growing emerging market to pursue new arenas of growth. By 2008, this strategy had paid off, and Carlsberg was positioned amongst the five largest breweries in the world. In the Russian market – one of the fastest growing markets in the world – Carlsberg had become the market leader. In China – the world’s largest beer market in terms of size and population – the company had achieved a 55 per cent market share in Western China, and operated 20 brewery plants with approximately 5,000 employees. The ambitious acquisition strategy applied in emerging markets had become essential to Carlsberg’s business in relation to future growth and profit. Accordingly, the case focuses on Carlsberg’s entry into China, which started as a commercial failure in the eastern part of the country, but subsequently developed successfully in the west.
 
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Case Solution for Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)
Complete Case details are given below :
Case Name :      Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (B)
Authors :           Kevin McKague
Source :             Ivey Publishing
Case ID :            W12879
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Case B describes the decisions CARE actually made in structuring the project and their choice to become directly involved in the value chain, buying cattle from farmers, negotiating a deal with a large farm to fatten the cattle and transporting the cattle to market. Case B is set three years into the project and begins to describe some of the serious challenges that their strategy is facing. Case B’s decision point concerns developing options for how the project can be turned around, including that of CARE playing an indirect role as value chain facilitator and catalyst.
 
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Case Solution for Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)
Complete Case details are given below :
Case Name :      Value Chain Development: Care Kenya’s Challenge to Make Markets Work for the Poor (A)
Authors :           Kevin McKague
Source :             Ivey Publishing
Case ID :            W12878
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The A case examines how CARE, a non-profit international development organization, begins to pursue a market-based approach to meeting its poverty-reduction mission. Specifically, a CARE project manager explores how previous work with low-income livestock herders in drought-prone eastern Kenya might offer an opportunity to work with value chain actors to improve access to markets and increase farmer incomes. With the Kenyan livestock project as the pilot for this new approach, Case A’s main decision point concerns a strategic choice on what role CARE should play in the value chain to support low-income pastoralists. Options include 1) becoming directly involved in value chain transactions, buying and selling livestock and providing inputs to farmers or 2) acting as a value chain facilitator to provide the information and incentives to existing actors to make the value chain more efficient and inclusive for low-income producers. This strategic decision is part of a larger proposal that students are tasked to create for CARE’s market-based livestock project.
 
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Case Solution for Hummus Bar: Dipping into International Markets
Complete Case details are given below :
Case Name :      Hummus Bar: Dipping into International Markets
Authors :           Alon Ilan, Jennifer Dugosh, Yusaf Akbar
Source :             Ivey Publishing
Case ID :            W13293
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Hummus Bar, a successful restaurant in Hungary, is considering expansion. He is struggling to identify and select the most promising market. Should he pursue domestic expansion or consider internationalizing his concept? The founder wants to recruit and involve additional investors to spread risk, enhance the brand through diversified skill sets and ensure he selects the most appropriate entry strategy.
 
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Case Solution for GENICON: A Surgical Strike into Emerging Markets
Complete Case details are given below :
Case Name :      GENICON: A Surgical Strike into Emerging Markets
Authors :           Allen H. Kupetz, Adam P. Tindall, Gary Haberland
Source :             Ivey Publishing
Case ID :            910M41
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A critical question facing a company’s ability to grow its business internationally is where it should go next. One company facing that decision was GENICON, a U.S.-based firm that manufactured and distributed medical instruments for laparoscopic surgeries. Although the minimally invasive surgical market in the United States had long been the largest in the world, international markets were anticipated to grow at a much faster rate than the U.S. market for the foreseeable future. GENICON was already in over 40 international markets and was looking in particular at the rapidly emerging markets – Brazil, Russia, India and China – as potential new opportunities for growth. This case is appropriate for use in an international business course to introduce market selection strategy. It can also be used in sessions on international marketing, entrepreneurship and business strategy.
 
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