Complete Case details are given below :
Case Name : Ai Li Industrial Company Ltd.
Authors : Peter C. Bell, Joanna Wong, Frederick Chan, lleana Funez
Source : Ivey Publishing
Case ID : 907E17
Discipline : Operations Management
Case Length : 04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The head of the key account team at Ai Li Industrial Company Ltd. (Ai Li) was discussing the possibility of bidding for a new account with a major North American department store. The account would involve the manufacture of compact cosmetics kits for the upcoming holiday season. Although the potential benefits from the considerably large order would be significant, it would require one third of Ai Li’s nearly full manufacturing capacity.
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