Entrepreneurship

Case Solution for AskTheDoctor.com-A

Complete Case details are given below :

Case Name : AskTheDoctor.com-A

Authors : Rob Mitchell, Neha Khera

Source : Ivey Publishing

Case ID : W10018

Discipline : Entrepreneurship

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The case describes AskTheDoctor.com and the challenges facing its founders in 2010. While AskTheDoctor.com has exhibited steady growth since its inception in 2005, the owners are uncertain about the future of the site and where to take it next. This case provides students with the various options available to the founders regarding the website. Students can evaluate these options from a variety of perspectives. The case also addresses the distinct differences between the actions underlying entrepreneurial discovery and entrepreneurial creation.

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Case Solution for Yangarra Resources Limited

Complete Case details are given below :

Case Name : Yangarra Resources Limited

Authors : Peter C. Bell, Grant Evaskevich, Dean Leesui, Caterina von Maydell, Sachin Gupta

Source : Ivey Publishing

Case ID : W11078

Discipline : Entrepreneurship

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Yangarra Resources Limited (Yangarra), a Calgary-based junior oil and gas company, had several properties throughout Alberta comprising both soley controlled and joint ventures. The president and chief executive officer (CEO) was involved in the construction of a well on the Ferrier property, a joint venture between three companies each holding roughly one third of the stake. As part of the joint-venture agreement, Yangarra had signed an agreement that committed Yangarra to cover all expenses proportional to its working stake of 31.875 per cent. The well had been drilled but at a higher cost than expected with many charges not yet incurred nor charged. As a result of the cost-overruns, Yangarra had been asked to provide more funding to the project. In deciding whether to commit additional resources to the Farrier well, the CEO had to consider several factors including an existing gross overriding royalty revenue (GORR) agreement, uncertainty in estimating the recoverable quantity of oil, crown royalties and a current legal dispute.

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Case Solution for Birzeit Pharmaceutical Company: Marketing from Palestine

Complete Case details are given below :

Case Name : Birzeit Pharmaceutical Company: Marketing from Palestine

Authors : Yara Asad, Ilan Alon

Source : Ivey Publishing

Case ID : 910A27

Discipline : Entrepreneurship

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Birzeit Pharmaceutical Company (BPC) was established in 1974. It had successfully completed a number of mergers and had overcome challenges and development phases that led the company to secure a strong position in its local market, Palestine, as well as introduce a wide range of products in the export market. BPC’s continuous success, despite political instability and continuous restrictions on its growth and expansion, led the company’s vision to focus beyond the local presence. Despite the growth of BPC and its being financially solid, it was very similar to other Arab businesses, which were reluctant to invest massive amounts of money and take big risks in growing outside their areas. BPC did not wish to risk large amounts of money to grow the business further, and instead chose to expand to new markets or introduce new niche products on a conservative basis. BPC invested in an Algerian packaging company named Petrapharm in 2006 and aimed to meet its vision of growth by entering new markets and introducing new products. BPC wanted the packaging company to later grow to a manufacturing company, and accordingly to an export location. In a business environment that was based on quick decisions due to the fast growing businesses, emerging markets and high competition, the company needed to make faster decisions, invest more money and choose a new path to secure its business development and growth. Competition in pharmaceutical manufacturing and especially among generics was increasing massively, and the faster BPC moved, the more competitive it would be.

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Case Solution for Just Us! Community-based Tourism

Complete Case details are given below :

Case Name : Just Us! Community-based Tourism

Authors : Ian McKillop, Julia Sagebien, Alba Brugueras

Source : Ivey Publishing

Case ID : W10012

Discipline : Entrepreneurship

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The development coordinator for Just Us! Development Education Society (JUDES) was reviewing the preliminary agenda for the JUDES Annual General Meeting (AGM). The meeting would take place some time between May 1 and May 14, 2010, National Fair Trade Weeks. The coordinator was preparing her to-do list for the event. Just Us!, a Nova Scotia, Canada-based cooperative that offered fair trade products, had a very loyal regional following, and the coordinator wanted to communicate how the premium paid for fair trade products actually helped producer communities. She was planning several events for the AGM, but, most importantly, presentations and discussion of the Community-based Tourism (CBT) trip they had taken to Oaxaca, Mexico in 2009, and had planned to take again in 2010. For the AGM presentation, she wanted to organize the trip guidelines and the budget information into a triple bottom line format.The case can be taught in conjunction with two previous cases: Marketing Planning at Just Us! Cafes and Just Us! Coffee Roasters.

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Case Solution for Trying to Create a Stir: Opening a Coffee Shop in Korea

Complete Case details are given below :

Case Name : Trying to Create a Stir: Opening a Coffee Shop in Korea

Authors : Allen H. Kupetz, Gyewan Moon

Source : Ivey Publishing

Case ID : W10022

Discipline : Entrepreneurship

Case Length : 08 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance as well as a ready supply of assistance in the early months; however, it deprives the entrepreneur of what many of them crave – the ability to create and grow a business from one’s imagination. The two entrepreneurs in this case had regular salaries, but wanted to try their hands at opening a coffee shop – or a chain of coffee shops – in South Korea, which already had many brands with multiple outlets.This case is appropriate for use in entrepreneurship, management strategy or international marketing and business courses to introduce mode of entry selection and product/service differentiation. It provides a practical example for students to understand how a mode of entry decision impacts competitiveness in a mature market segment in a mature geographic market. The case can help achieve these objectives as it 1) Encourages students to explore the unique challenges that entrepreneurs face in market selection, mode of entry, product/service offering and brand differentiation strategies; 2) Demonstrates that these critical decisions – market selection, mode of entry, differentiation, etc. – are not linear decisions to be made one after another, but rather pieces of an integrated strategy that have an impact on each other; 3) Allows students to be creative in looking for ways to differentiate a product or service that is a late entrant into a mature market.

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Case Solution for Privatization of the Tiger Leaping House in Nanjing, PRC

Complete Case details are given below :

Case Name : Privatization of the Tiger Leaping House in Nanjing, PRC

Authors : Stephen Grainger

Source : Ivey Publishing

Case ID : 910C29

Discipline : Entrepreneurship

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Liang family, experienced family hoteliers in China, had to leave the mainland under the pressure of the forces of Chairman Mao and the CCP in 1949. They resettled in Taiwan, resumed their hospitality business and now, two generations later, have returned to Nanjing to find their family’s old guest house has been allowed to run down and deteriorate as a Chinese state-owned enterprise (SoE). They repurchase the old guest house with the intention to redevelop. How will they deal with this privatization and the inevitable bureaucracy of purchasing, demolition and rebuilding the old guest house? How will they convert the existing SoE human resources (trained under planned economy conditions) into dynamic employees operating in the market economy while being sensitive to the cultural characteristics and challenges of this mainland Chinese workplace? With more than 6,000 Chinese SoEs still being targeted for privatization, this case is very relevant and provides a real world opportunity for students to exercise their research, analytical, international management, entrepreneurial and cross-cultural management skills.This case is best used in a unit after the topics of international human resource management, culture and international management have been covered. Such positions may include 1) as a closing case in an international management unit of study 2) as a human resource management case in an international human resource management or international management unit of study 3) as a challenge in an entrepreneurial unit of study or 4) as a mid-unit or closing case in a strategic management unit of study.

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Case Solution for ABC Energy Limited: Culture and Formalization

Complete Case details are given below :

Case Name : ABC Energy Limited: Culture and Formalization

Authors : Pavitra Mishra, Rajen Gupta

Source : Ivey Publishing

Case ID : W11041

Discipline : Entrepreneurship

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In September 2007, MNP Finance Limited joined ABCEL as an equity partner. In 2010, ABCEL operated in power generation and had plans to diversify into transmission and distribution. It aspired to be a world-class energy company with operations in India and neighbouring countries. Over the last few years, ABCEL had grown by investing in greenfield projects and by acquiring existing operations. The promoters of ABCEL had set a target of achieving a project portfolio of 30,000 MW by 2015, with the current portfolio being 8,655 MW. The chief executive officer of ABCEL wanted to discuss the following issues at the board meeting on July 31, 2010, with regard to the opportunities and challenges in the growing market: 1) the key organizational needs ABCEL might face in achieving its target by 2015 2) the present culture of ABCEL 3) the relationship between the culture and extent of formalization and hence the ramp-up of formalization ABCEL might require, and 4) the method of introducing this formalization.

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Case Solution for RevenueWire.com: Growing in a Competitive Affiliate Industry

Complete Case details are given below :

Case Name : RevenueWire.com: Growing in a Competitive Affiliate Industry

Authors : Rebecca A. Grant

Source : Ivey Publishing

Case ID : W11054

Discipline : Entrepreneurship

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After three years of rapid growth in a relatively young industry, the affiliate and payment processing company RevenueWire.com found itself operating in a very different environment. Sales growth in the company’s affiliate network service had leveled off, and orders for Q1 2010 looked just like those for Q1 2009. New competitors, low entry barriers, and a plateau in the affiliate market meant few opportunities for growth across the industry. Despite those conditions, the company’s owners had set aggressive revenue targets for 2010 to 2012. The general manager must evaluate options for growth, including new markets and new products, to determine how to meet her targets. Because RevenueWire.com’s competitors are privately held, there is little public data on the state of their finances or the size of various markets. The general manager has learned how to use surrogate data to gauge the market and make strategic decisions, and the students must do the same to develop an effective three-year plan that will meet or exceed the owners’ expectations. The case exposes students to decision making in a global industry dominated by privately held companies. It also exposes students to the affiliate marketing industry from the viewpoint of an entrepreneurial company that serves as an intermediary between merchants and affiliates. It describes many of the challenges facing an intermediary in an industry that includes not only legitimate merchants but also a vast array of scam artists and phony products.

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Case Solution for Privacy Issues and Monetizing Twitter

Complete Case details are given below :

Case Name : Privacy Issues and Monetizing Twitter

Authors : Deborah Compeau, Nicole R.D. Haggerty, Shady Fraiha

Source : Ivey Publishing

Case ID : W11037

Discipline : Entrepreneurship

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

It was early 2010, and the Twitter Trio, the founders of Twitter, were faced with a changing market situation and a pressure to make money. Twitter was a free service that had been operating without a viable business plan since 2006. In early 2010, Twitter was still not making enough money and it was time Twitter showed real return on investment. The trio had to decide on a business model that was competitive. There was a data mining project that could bring all the funds Twitter needed to stay in business, make profit and compete with others. However, the founders were concerned that this project might be perceived to intrude on users’ privacy, even in a company that was founded on the basis of sharing information publicly.

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Case Solution for Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company

Complete Case details are given below :

Case Name : Conflict Over Leadership and Succession in a Successful Family Business: The Lakkard Leather Company

Authors : Simon Parker, Matthias Tietz

Source : Ivey Publishing

Case ID : W11098

Discipline : Entrepreneurship

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder of Lakkard Leather Company has headed the company for 24 years. He is proud of his business, and attributes much of its success to his own leadership style, which did not allow for anyone else’s participation in decisions of substance. When he was badly injured in a car accident, his son stepped in and kept the business going. Without any intention to take over, the son altered the leadership and operations of the company in the space of a few months, so that by the time the founder returned, the company had changed and his role was significantly reduced. The son, in the meantime, grew to like his interim position and believed he did a better job than his father. Both men become locked in a power struggle; yet the company faced several key decisions that had to be taken in terms of expansion, product offering and sale opportunities.

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