Marketing

Case Solution for Forus Health: Crossing the Disruptive Product Chasm

Complete Case details are given below :

Case Name : Forus Health: Crossing the Disruptive Product Chasm

Authors : Ramesh Narasimhan, M.V. Ravikumar, Nattuvathuckal Barnabas

Source : Ivey Publishing

Case ID : W14725

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In April 2013, the co-founder and chief executive officer of Forus Health Private Limited sat in his office in Bangalore, India contemplating the future direction of his company. He was under pressure by his venture capital partner to rapidly penetrate the market for 3nethra – an innovative, multi-functional and low-cost ophthalmology device – before imitators stepped in. Given its features and advantages over expensive imported specialized tools, 3nethra could help address the huge challenge of preventable blindness in India, but after three years since inception, only 100 devices had been sold. Although the market opportunity was large, acceptance by the ophthalmology profession was key to gaining momentum. He had two choices: to maximize sales numbers through the scattergun tactic of going all out and all over the market or to build a sufficient base of positive word of mouth to gain the momentum necessary to pole-vault from the early to the mainstream market. How should he direct his sales team to take the company forward?

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Case Solution for National Dairy: Defending Market Leadership

Complete Case details are given below :

Case Name : National Dairy: Defending Market Leadership

Authors : Subrat Sarangi, Debasis Pradhan

Source : Ivey Publishing

Case ID : W15020

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The head of marketing and sales at National Dairy, a quasi-government co-operative enterprise in the Indian state of Odisha, is hounded by the threat from private milk marketing firms that are attempting to overtake the monopoly position enjoyed by National Dairy for close to three decades. The title company’s field salesforce provides intelligence reports from the market, indicating that National Dairy’s authorized retailers and bulk customers (e.g., tea stall owners and restaurants) were slowly switching to competing brands, lured by attractive schemes and better earnings. National Dairy faced the dilemma of wanting to defend its leadership position and build a sustainable competitive advantage while at the same time continuing to uphold its social obligations towards the farming community in Odisha.

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Case Solution for Banking on Social Media (A)

Complete Case details are given below :

Case Name : Banking on Social Media (A)

Authors : Luisa Mazinter, Nicola Kleyn, Michael Goldman, Jennifer Lindsey-Renton

Source : Ivey Publishing

Case ID : W14684

Discipline : Marketing

Case Length : 11 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

First National Bank (FNB), one of South Africa’s “Big Four” banks, has, under the stewardship of its CEO, invested in a strategy of innovation to grow its market presence in South Africa, other emerging-market African countries and India. In line with its strategy to lead digital banking in South Africa, FNB has invested in building a social media strategy to enable the brand to strengthen its relationships with customers, through building customer knowledge and stickiness and humanizing its brand.<br><br>In 2012, FNB’s head of digital marketing and media sees a tweet from Standard Bank stating that it has instructed its attorneys to lodge a complaint against what it alleges to be FNB’s misleading advertising. She wonders whether Standard Bank’s use of Twitter to communicate this competitive action is related to FNB’s extensive and well-publicized use of the micro-blogging service. She knows that the debate on Twitter will be a significant indicator of whether her social media strategy has been successful. How can FNB continue to differentiate itself and alleviate the pressure on non-interest revenues?

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Case Solution for Mahindra “Rise”: A Brand Architecture Decision

Complete Case details are given below :

Case Name : Mahindra “Rise”: A Brand Architecture Decision

Authors : Ashita Aggarwal Sharma, Lulu Raghavan

Source : Ivey Publishing

Case ID : W14691

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2009, the Mahindra Group, a US$16.3 billion multinational corporation based in Mumbai, India, had introduced a new positioning called “Rise” to provide meaning to its brand and help unite its various businesses under a common umbrella. Successful integration and implementation of the new positioning required the company to re-examine its brand architecture, which was currently a complex, inside‐out arrangement that resulted in a diffused image. Aligning diverse and legacy businesses would be a complex task, and resources were limited. A clear brand architecture would not only help the company to efficiently allocate advertising dollars but could also help in identifying investment opportunities and risks among the different sub-brands. Landor Associates India, a global brand consulting firm, was tasked by the board to suggest a relevant brand architecture model that would be relevant across geographies. Should the Mahindra brand be used by all businesses, products and services? Should the company follow a conglomerate approach and create a “house of brands” as P&G and Unilever had done, or should it follow a hybrid strategy?

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Case Solution for Boosting Boost: Charting Growth Opportunities

Complete Case details are given below :

Case Name : Boosting Boost: Charting Growth Opportunities

Authors : Jaydeep Mukherjee, Sriram Padmanabhan

Source : Ivey Publishing

Case ID : W15042

Discipline : Marketing

Case Length : 16 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The general manager of GlaxoSmithKline India has been tasked to increase annual sales of the health food drink Boost to upwards of 18 per cent, without any significant change in contribution margins.<br><br>Repositioning the brand could increase the size of the target market, but may also jeopardize the brand’s sharply defined positioning. Attempting expansion of the distribution network, where the competition is strong and deeply entrenched, might strain company resources and may even be counterproductive. Executing the two strategies will require entirely different skills and the deployment of diverse resources. The general manager needs to make a firm and calculated choice.

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Case Solution for Colgate-Palmolive Canada: Fighting for a Share of the Toothpaste Market

Complete Case details are given below :

Case Name : Colgate-Palmolive Canada: Fighting for a Share of the Toothpaste Market

Authors : Michael Taylor, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : W14625

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After several years of near steady state, the market share of Colgate Palmolive Canada Inc. in the toothpaste category has gathered momentum in 2012. In a bid to extend the gap between the company and its primary competitors in the category in 2013, the vice-president of customer development is discussing the options with his team at company headquarters in Toronto. Market share is an important performance metric at the company. One suggestion is to increase the marketing budget. There is a general consensus that marketing dollars should not be diffused across activities during the year, but there are differences of opinion about what to focus on – trade promotions, consumer promotions or advertising – in order to sustain the momentum in market share in 2013.

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Case Solution for Sony PS4: Winning the Gaming War

Complete Case details are given below :

Case Name : Sony PS4: Winning the Gaming War

Authors : Dante Pirouz, Vibu Vimal

Source : Ivey Publishing

Case ID : W14669

Discipline : Marketing

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Sony has become one of the most successful innovators of technology. Recently, however, the company’s significant setbacks have led analysts and investors to question its long-term viability. Sony’s PlayStation 4 was launched in the North American market in 2013, to be followed by releases in the United Kingdom and Japan. After experiencing high sales and profits from the PlayStation 4’s two precursors, Sony anticipates the new release will also attract high sales. This case focuses on the idiosyncrasies of the gaming console industry and Sony’s strategy to ensure success for the launch of the PlayStation 4.

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Case Solution for Target Canada

Complete Case details are given below :

Case Name : Target Canada

Authors : Dante Pirouz, Steven Hong

Source : Ivey Publishing

Case ID : W14656

Discipline : Marketing

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2013, Target Corporation, the fourth-largest retailer in the United States, launched its first international expansion by opening 125 stores in Canada. Senior executives expected that Target Canada stores would generate $1 billion in annual revenue. However, by late 2013, after losses of more than $900 million, it became obvious that the Canadian expansion had failed. As a result of the stores’ underperformance, Target has appointed a new president of Target Canada, who is challenged to turn the Canadian stores around. The new president must analyze the situation and decide on the best strategy to provide the highest return in the short term and the best strategic positioning for the long term.

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Case Solution for Edible Agro Products Limited: Creating Higher Value for Farmers

Complete Case details are given below :

Case Name : Edible Agro Products Limited: Creating Higher Value for Farmers

Authors : Atanu Adhikari, Arna Das

Source : Ivey Publishing

Case ID : W14654

Discipline : Marketing

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The director of Edible Agro Products Limited (EAPL) was reviewing the production figures for Gujarat Til-2, a variety of white sesame that EAPL had introduced to West Bengal in 2008. He had hoped to bring about a revolution in sesame production with this superior new variety and to create higher value for West Bengal farmers and for EAPL. However, his plan had yet to achieve the outcomes he had anticipated. The year 2010 was the third consecutive year in which EAPL had received less than 20 per cent of the expected quantity of harvested produce. Should he quit sesame production and focus only on the oil trading business? Should EAPL change its communications policy/strategy for promoting the value of white sesame to farmers who are not formally educated? How should he address the growing concerns of the farmers? How can he prevent malpractice among vendors and farmers, such as selling the harvested produce to other traders at a higher price? Should he change the pricing policy?

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