Case

Case Solution for My School Bus
Complete Case details are given below :
Case Name :      My School Bus
Authors :           Peter C. Bell, Sherry-Anne Bedminster, Robert Onianwah
Source :             Ivey Publishing
Case ID :            W13351
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A small-scale school bus company was founded five years ago to facilitate the home-to-school transportation of high school and middle school students who were enrolled in specialized programs. The company was owned by a husband-and-wife team who worked full time to arrange private bus transportation to four schools within their neighbourhood school district. The company was operating below break-even, and the owners wondered how they might increase ridership or revenues.
 
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Case Solution for Crowdfunding at the Brooklyn Warehouse
Complete Case details are given below :
Case Name :      Crowdfunding at the Brooklyn Warehouse
Authors :           Nicola Young, Karen Lightstone
Source :             Ivey Publishing
Case ID :            W13423
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Brooklyn Warehouse, a popular restaurant in Halifax, Nova Scotia, is cramped for space because of its popularity within its neighbourhood and as a tourist destination in the city. The restaurant is a private company with two shareholders, one of whom is not involved in operations. Because of the economic downturn, the risky nature of the business and the fact that it has been open only four years, the owners are having trouble securing financing for their expansion plans from their bank and other conventional lenders. However, while negotiating a renewal of their lease in late 2011, their landlord offered to pay for half the cost of building a patio to increase the size of the restaurant. To raise the other half, the owners turn to crowdfunding as a method of raising capital through social media by tapping into their community of friends, family and loyal customers. In return for their donation, which may vary from $100 to $2,500, sponsors are offered various packages, including free meals, a company T-shirt and their name listed on a wall of honour. However, little is known about the appropriate accounting or tax treatment for money raised in this manner. The owners had heard horror stories about businesses that used innovative ideas to raise funds only to have fines and penalties levied by government agencies for income tax and sales tax or even by the Securities Commission for improper accounting. The owners turn to their accountant for advice.
 
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Case Solution for Healing Through Humour: Mixing Mental Health, Comedy and Business
Complete Case details are given below :
Case Name :      Healing Through Humour: Mixing Mental Health, Comedy and Business
Authors :           Michael Taylor, Tatiana Levit
Source :             Ivey Publishing
Case ID :            W13454
Discipline :        Entrepreneurship
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In June 2013, the founder of Healing Through Humour, a comedy school for people with mental illness, considered his options to overcome the barriers to growth for his not-for-profit organization. The school, located in donated space in the offices of the Schizophrenia Society of Saskatchewan in Regina, was designed to build self-esteem and life skills for people suffering from mental illness, to raise public awareness about mental health issues and to break down barriers of mental health discrimination in the community. The classes were free to encourage attendance by those with limited means. Money from ticket sales for the class’s public performances was used to fund performance and operating costs, but there was little left over to expand the organization’s promotional budget beyond maintaining a basic website and Facebook page. Low attendance for both the classes and the performances underlined the need to identify and access target market segments to increase community awareness of this support service, grow the class size to a critical mass and secure ongoing funding to make this health care initiative sustainable.
 
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Case Solution for The Kinkajou Bottle Cutter
Complete Case details are given below :
Case Name :      The Kinkajou Bottle Cutter
Authors :           Ron Mulholland
Source :             Ivey Publishing
Case ID :            W13484
Discipline :        Entrepreneurship
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The inventor of the Kinkajou, a portable glass bottle cutter, has successfully completed a crowd-sourced financing campaign. His funding goal of $75,000 was considered to be quite ambitious and the timeframe in which he aimed to secure the funding was only 30 days. He managed the campaign impressively and exceeded his goal on the last day of the campaign. At this point in his business development, this entrepreneur has secured an offshore manufacturer, all backers have received their products and he has resolved a number of technical and operational problems. With so many challenges behind him, he now faces questions of future distribution through multiple wholesalers and is considering the opportunity of joining with a major international retailer.
 
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Case Solution for Michael Shaps Winery: Evaluating the “Custom Crush” Opportunity
Complete Case details are given below :
Case Name :      Michael Shaps Winery: Evaluating the “Custom Crush” Opportunity
Authors :           Raggio Randle, Ben Eubanks
Source :             Ivey Publishing
Case ID :            W13488
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
By 2010, Virginia had become the fifth-largest wine-producing state in the United States and Michael Shaps had developed a reputation as one of Virginia’s premier winemakers. He had recently doubled his annual production capacity and was considering whether to increase production of his own “Michael Shaps”-label wines (MS), or accept offers to produce private-label wines (PL) for customers – a service he dubbed “custom crush.” He could increase his profits by selling PL wines at higher margins. However, it would take time to grow this new business, and any capacity reserved for a “custom crush” operation would reduce the number of cases of his own MS wines that he could produce. The financials of custom crush looked very promising, because in addition to higher margins, revenue from PL would be guaranteed by contracts prior to harvest – a situation of unusual security in the volatile wine business. Although his MS wines were of high quality and regionally popular, producing his own labeled wines was more of a speculative business, subject to myriad factors. Beyond the short-term financial impact, he also had to consider how a PL business would affect his own MS brand. Finally, Shaps had the opportunity to package wine in a box at significant savings over bottles and had to decide whether or how to introduce MS or PL wine in a box.
 
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Case Solution for Le Cerf de Tremblant
Complete Case details are given below :
Case Name :      Le Cerf de Tremblant
Authors :           Thomas Funk, Wendy Lange-Faria
Source :             Ivey Publishing
Case ID :            W13502
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An owner was concerned about the condo she bought in Mont Tremblant, Quebec in 2006 as an investment property and for occasional use by her family. A beautiful, five-bedroom unit with a panoramic view over the La Bête golf course, it was close to the ski area, the village of Tremblant, shopping, spas, restaurants and a casino. It was fully furnished with many upgrades. However, by 2010, the number of rentals was disappointing, and the unit was operating well below expectations. Something had to be done to increase occupancy or she would have to sell the property. She considered changes in all aspects of marketing: her target, positioning, product features, pricing, distribution and promotion. She needed to assess the situation and determine what could be done to generate more bookings and make the venture profitable.
 
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Case Solution for Evoe Spring Spa: A Positioning Dilemma
Complete Case details are given below :
Case Name :      Evoe Spring Spa: A Positioning Dilemma
Authors :           Ashita Aggarwal Sharma, Renuka Kamath, Sunil Rao
Source :             Ivey Publishing
Case ID :            W13570
Discipline :        Entrepreneurship
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founders of Evoe Spring Spa need to decide on the positioning of their business in the nascent Indian spa market. Indian consumers perceive spas as an expensive indulgence for the rich, and some spa services are seen as socially and culturally unacceptable. As a result, the co-founders need to build this category by changing consumer attitudes toward spa services. To identify the target segment and the best positioning for Evoe, the co-founders study the market and their competitors and conduct qualitative consumer research. In the end, they must choose from three viable positioning concepts.
 
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Case Solution for Onergy: Developing a Social Entrepreneurship Start-up Brand
Complete Case details are given below :
Case Name :      Onergy: Developing a Social Entrepreneurship Start-up Brand
Authors :           Banerjee Saikat, Amit Aneja
Source :             Ivey Publishing
Case ID :            W13576
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
ONergy, a for-profit social enterprise in the renewable-energy-based products industry is poised to scale up its operations – namely, providing electricity to the underserved, bottom-of-pyramid market in India. Creating a brand in this market has proved difficult, as competition comprises many large and small players. However, given the government’s support of renewable-energy-based products, the company expects substantial and continuous growth and aims to carve out a prominent position in this up-and-coming market. ONergy views investment in brand building as a way to ensure better acceptance by consumers and it is exploring innovative branding strategies that may be adopted by start-up social enterprises to create unique brands in a strategically profitable way. The key question now facing ONergy’s founder is how to maintain brand-building momentum and take the brand to the next level.
 
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Case Solution for Rwanda Backpackers
Complete Case details are given below :
Case Name :      Rwanda Backpackers
Authors :           Nicole R.D. Haggerty, Dan Hernden, Annika Wang
Source :             Ivey Publishing
Case ID :            W13595
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After conducting thorough research, two young entrepreneurs in Rwanda realize they have the opportunity to target the international budget tourists commonly referred to as “backpackers.” Only one European-style backpacker hostel currently exists in the capital city of Kigali, and the low-budget tourism industry remains significantly underdeveloped throughout the country. The partners have seen how successful this type of tourism has become in neighbouring countries and desire to replicate it in their homeland. One of them has inherited a piece of land in a quiet nature area by a lake only five minutes’ drive from a major international bus terminal. Although they have very few financial resources between them, they realize that a hospitality business providing tent accommodation and basic services will be cheap to operate and will attract budget-conscious travelers. Now, in order to start construction, they must not only raise $19,000 within the next six months before Rwanda’s high tourist season begins but design a successful marketing plan to attract customers once the business opens.
 
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Case Solution for Safe Water Network in India
Complete Case details are given below :
Case Name :      Safe Water Network in India
Authors :           Neena Sondhi, Sajjan Raj Singhvi
Source :             Ivey Publishing
Case ID :            W13601
Discipline :        Entrepreneurship
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Safe Water Network, a charity initiative focused on providing underserved populations with clean drinking water, established its first site in the village of Nizampally, India. This initiative was unique in a number of ways in its conception as well as its execution. Firstly, after vigorous assessment of the identified region, demand-driven solutions were customized to deal with the specific water-related issues of the region. Secondly, it was supported by prominent Indian and international companies who not only provided monetary support but also extended assistance in terms of technology, assessment and further research. Thirdly, the project was economically sustainable and required active participation and ownership by the community it served. Safe Water Network’s directors hoped to scale up and sustain the adoption of the Safe Water project. The commitment and participation of the villagers was truly heartening but would this enthusiasm continue? Would the villagers see value in this expenditure? Were there any barriers to the project’s adoption?
 
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