Korea

Case Solution for An English Teacher in South Korea

Complete Case details are given below :

Case Name :      An English Teacher in South Korea
Authors :           Stacey R. Fitzsimmons, Paul Shantz
Source :             Ivey Publishing
Case ID :            910C27
Discipline :        Human Resource Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bert took a position to teach English in South Korea after graduating with his business degree from a Canadian University. It was his second time teaching English in South Korea, and since he had a fantastic experience the first time, he took a second position without doing a lot of due diligence before arrival. Soon, however, he realized that a city tax was being deducted from his pay, and he had suspicions that his boss was making up the city tax, in order to deduct money from the English teachers’ pay. Since Bert’s visa to stay in the country was tied to his employer, he could not look for a new employer, nor could he effectively find legal recourse against his employer, because foreign teachers had few rights in South Korea. This case was designed to be used in an undergraduate organizational behaviour, business ethics or international management course. It was written using casual language and a first-person perspective because the main character is only a few years older than the students in a typical undergraduate classroom, so many of them will relate to the main character and his experiences in this situation.
 
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Case Solution for Trying to Create a Stir: Opening a Coffee Shop in Korea
Complete Case details are given below :
Case Name :      Trying to Create a Stir: Opening a Coffee Shop in Korea
Authors :           Allen H. Kupetz, Gyewan Moon
Source :             Ivey Publishing
Case ID :            W10022
Discipline :        Entrepreneurship
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A critical question for entrepreneurs starting a business, particularly in a foreign country, is choosing whether or not franchising is the appropriate mode of entry. Franchising offers the entrepreneur instant brand recognition, established business processes and supply chains, regulatory and tax guidance as well as a ready supply of assistance in the early months; however, it deprives the entrepreneur of what many of them crave – the ability to create and grow a business from one’s imagination. The two entrepreneurs in this case had regular salaries, but wanted to try their hands at opening a coffee shop – or a chain of coffee shops – in South Korea, which already had many brands with multiple outlets.This case is appropriate for use in entrepreneurship, management strategy or international marketing and business courses to introduce mode of entry selection and product/service differentiation. It provides a practical example for students to understand how a mode of entry decision impacts competitiveness in a mature market segment in a mature geographic market. The case can help achieve these objectives as it 1) Encourages students to explore the unique challenges that entrepreneurs face in market selection, mode of entry, product/service offering and brand differentiation strategies; 2) Demonstrates that these critical decisions – market selection, mode of entry, differentiation, etc. – are not linear decisions to be made one after another, but rather pieces of an integrated strategy that have an impact on each other; 3) Allows students to be creative in looking for ways to differentiate a product or service that is a late entrant into a mature market.
 
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Case Solution for Cconma.com in South Korea: An Innovative E-Commerce Platform
Complete Case details are given below :
Case Name :      Cconma.com in South Korea: An Innovative E-Commerce Platform
Authors :           Jin-Su Kang, Stephen Downing
Source :             Ivey Publishing
Case ID :            W15029
Discipline :        General Management
Case Length :    10 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In August 2012, the chief executive officer of Cconma.con, an online shopping mall based in Chung-Ju, South Korea, is considering his company’s future. The company has grown substantially since it was founded in 2005 and is now preparing to further expand into Hong Kong, China or to a second location in the United States. The company’s vision, rooted in an ethic of corporate social responsibility, is to build a happy and healthy community, including employees, customers and sellers. By focusing on its customers’ basic necessities, products for a healthy life and the needs of its producers to minimize sales costs, the company has found its niche where no other online retailer has dared to venture. Its success demonstrates that it is possible to be good and profitable at the same time. Expanding to a new location will bring myriad challenges, some of which can be anticipated while others will need to be resolved on the fly. The management team needs to focus on defining the specifics of their go-to-market plan. When should they enter? With which local players should they collaborate? Will an increased marketing effort or local outreach be necessary?
 
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Case Solution for American Fast Food in Korea
Complete Case details are given below :
Case Name :      American Fast Food in Korea
Authors :           Paul W. Beamish, Jaechul Jung, Hun-Hee Kim
Source :             Ivey Publishing
Case ID :            903M16
Discipline :        Strategy
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A major U.S.-based fast food company with extensive operations around the world was contemplating whether to enter the Korean market. The Korean fast food market was hit badly by the Asian economic crisis in the late 1990s, but the economy was turning around. Thus, fast food demand in Korea was expected to increase. For the industry analysis, this case provides information on various competitors, substitute foods, new entrants, consumers, and suppliers. Also includes social issues as potential forces.
 
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Case Solution for Samsung and the Theme Park Industry in Korea
Complete Case details are given below :
Case Name :      Samsung and the Theme Park Industry in Korea
Authors :           Paul W. Beamish, Charles Dhanaraj, Young Soo Kim
Source :             Ivey Publishing
Case ID :            996M06
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management of the Samsung Group has to decide whether to enter the Korean theme park industry. The case focuses on three main issues in the context of the entry decision: (1) the underlying forces that shape industry structure, competitive interaction and profits; (2) the impact of globalization on industry structure; (3) the relationship between a firm’s resources and its strategy. Porter’s Five Forces model is used to analyze the impact of the competitive forces on profitability.
 
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Case Solution for Ellen Moore (B): Living and Working in Korea
Complete Case details are given below :
Case Name :      Ellen Moore (B): Living and Working in Korea
Authors :           Gail Ellement, Henry W. Lane, Jeanne M. McNett
Source :             Ivey Publishing
Case ID :            W12711
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case is a supplement to Ellen Moore (A): Living and Working in Korea, which ends with Ellen Moore working on one of the largest consulting projects in South Korea. In this follow-up case, she discusses how a major crisis was averted and reflects on what she learned during her assignment in Korea.
 
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Case Solution for Ellen Moore (A): Living and Working in Korea
Complete Case details are given below :
Case Name :      Ellen Moore (A): Living and Working in Korea
Authors :           Henry W. Lane, Chantell E. Nicholls, Gail Ellement
Source :             Ivey Publishing
Case ID :            97G029
Discipline :        General Management
Case Length :    20 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Ellen Moore, a systems consultant, was sent to Korea to manage a project involving a team of three North American and five Korean consultants representing a joint venture between a major Korean conglomerate and a significant North American information technology company. The Americans were to be involved for the first seven months in order to transfer expertise and knowledge to the South Koreans, who had little experience in this area. Andrew Kilpatrick, Ellen’s superior, had played an integral part in securing the contract in Korea due to his depth of knowledge on the subject. Andrew chose Ellen Moore to be the key north American project manager because she had significant project management skills and impressive international experience. Upon Ellen’s arrival, she discovered that the Korean consultants were far less skilled than she had expected. In addition, Ellen had understood that she and the Korean manager, Jack, were to be co-managers, but tensions immediately arose between them regarding who was given direction to the team and the scope of the project. Tensions escalated until it was clear that the project was behind schedule and the Koreans were not taking direction from Ellen. The Koreans insisted that Ellen was the problem. Andrew strongly disagreed. Andrew and Ellen must decide how to proceed.
 
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Case Solution for Amway Korea: Creating Shared Value
Complete Case details are given below :
Case Name :      Amway Korea: Creating Shared Value
Authors :           Won-Yong Oh, Seoyeon Park
Source :             Ivey Publishing
Case ID :            W14549
Discipline :        General Management
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Amway Korea Ltd. faces both motivations and challenges as it pursues enhancement of the firm’s social responsibility in a multi-level marketing industry. This case asks students to consider whether the firm’s social participation can be an effective solution to gain legitimacy and enhance its reputation. Stakeholders and the general public have two different views about the firm’s attempts at corporate social responsibility: the window-dressing view (that the firm is making a distrustful attempt to deceive stakeholders) and the value-enhancement view (that the firm is making a genuine investment to improve its responsibility and stakeholder value). Students are also introduced to the concept of creating shared value, which Amway Korea adopts as a strategic initiative in its role as a corporate citizen.
 
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Case Solution for “Do It Show”: A New Mobile Communications Service in Korea
Complete Case details are given below :
Case Name :      “Do It Show”: A New Mobile Communications Service in Korea
Authors :           Youngchan Kim, Changjo Yoo
Source :             Ivey Publishing
Case ID :            908A12
Discipline :        Marketing
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case presents points of contention and issues in the brand launch of a new telecommunication service of KTF, one of Korea’s mobile telecommunication companies. As the second-place player in the 2G service market, which offered voice and text-messaging services, KTF decided to be the number one player in the new 3G service market, which offered stable video communication and high-speed data transmission as well as voice and text-messaging services. To do so, KTF developed a new brand, called “SHOW,” and implemented various integrated marketing communication (IMC) strategies to attract customers. After only four months since its launch, KTF had successfully attracted more than one million members. Several critical points for successfully launching a new brand in the mobile telecommunication service can be determined from this case. The introduction highlights the success of KTF’s new brand launch strategy. Then the mobile telecommunication service market situation in South Korea is summarized. The next section provides a brief explanation of KTF and its new brand launch strategy in the 3G service market, covering topics from the market survey for 3G service to the brand-building processes. This is followed by an examination of how KTF used marketing-integrated communication for its new SHOW 3G service brand. Finally, the competitor’s reaction to KTF’s successful brand launch is summarized.
 
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Case Solution for Headquarters’ Overhead Cost Allocation at Korea Auto Insurance Co. Inc.
Complete Case details are given below :
Case Name :      Headquarters’ Overhead Cost Allocation at Korea Auto Insurance Co. Inc.
Authors :           Sangil Kim, Ho-Young Lee, Won-Wook Choi
Source :             Ivey Publishing
Case ID :            909B14
Discipline :        Accounting
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Korea Auto Insurance Co. Inc. (Korea Auto Insurance) incurred both direct and indirect costs. Direct costs were incurred at branches as they performed sales and operating activities, while indirect costs were incurred at headquarters as it supported branches through the activities of the information technology, operating support, investment, marketing and general administrative teams. Indirect costs accounted for a significant part (41 per cent) of the total costs incurred. However, they could be neither directly traceable nor logically related to specific sales activities. Korea Auto Insurance currently allocated indirect costs incurred by headquarters to branches based on sales revenue. Using the amount of sales revenue as an allocation base for overhead was not regarded as a reasonable method by the Taejon City branch manager. Branch managers had complained that the current allocation base was not related to the level of actual benefits they received from the headquarters. They argued that the allocation process distorted the operating performances of branches as reflected in the books. The manager of the Taejon branch suggested that the ABC (activity-based cost) method be applied to solve the problems related to the current overhead allocation process.
 
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