Entrepreneurship

Case Solution for Ekohealth: Developing Price Structures

Complete Case details are given below :

Case Name : Ekohealth: Developing Price Structures

Authors : Neeraj Pandey, Gaganpreet Singh

Source : Ivey Publishing

Case ID : W14479

Discipline : Entrepreneurship

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Founded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies and other medical professionals in exchange for directing patients to them. The company had entered fiscal year 2013/14 with a high momentum and envisioned recording revenue of INR28.3 million by the end of the year. The existing price metric involved a single price point: the annual membership fee of INR1,500 for up to five members of a family. The company has plans to move into other Indian cities by mid-2014. Is the single price metric appropriate for these new markets?

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Case Solution for Pahalwan’s: Need for a New Marketing Strategy

Complete Case details are given below :

Case Name : Pahalwan’s: Need for a New Marketing Strategy

Authors : Jyoti Sharma, Subhadip Roy

Source : Ivey Publishing

Case ID : W14488

Discipline : Entrepreneurship

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Pahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising its products and focused little energy on branding activities. Thus, there was a need to plan for an innovative and cost-effective communication strategy to boost its sales. Pahalwan’s also needed to think about new products and new markets to stay in business.

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Case Solution for E-comics: Forecasting Demand

Complete Case details are given below :

Case Name : E-comics: Forecasting Demand

Authors : Mala Srivastava, Gaurav Thapar

Source : Ivey Publishing

Case ID : W14490

Discipline : Entrepreneurship

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

After spending a few years in the corporate world, in 2012, a young entrepreneur in India decided to start up his own venture developing mobile applications that supported interactive comic content. Called TodTales, the innovative e-comic would incorporate music, interactive games and augmented reality in a comic book format that would encourage young children to read. He had raised the initial seed funding from his own and his partner’s personal resources and an angel investor. The prototype was ready for demonstration and received positive responses from parents during a focus group study conducted in Mumbai. With the hope of going commercial by the end of 2014, the founder knew that he should start the next stage of development by convincing prospective investors that his idea had commercial potential and would quickly find a market not only in India but around the world.

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Case Solution for Lululemon Athletica Inc.

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Case Name : Lululemon Athletica Inc.

Authors : Dante Pirouz, Kelly Huang Arman

Source : Ivey Publishing

Case ID : W14514

Discipline : Entrepreneurship

Case Length : 04 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on?

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Case Solution for Battle in the Shipyard

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Case Name : Battle in the Shipyard

Authors : Subhash Jha, Viswanathan Nagarajan, Sudhakar Reddy

Source : Ivey Publishing

Case ID : W14523

Discipline : Entrepreneurship

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Great Offshore Limited (GOL), a leading player in the Indian offshore oilfield services industry, was one of the largest customers of Bharati Shipyard Limited (BSL), the second-largest private-sector shipbuilding company in India. BSL had acquired an approximately 15 per cent stake in GOL (by invoking a share pledge) and made a public offer for a further 20 per cent stake in GOL. BSL’s rival – ABG Shipyard Limited (ABG) – announced a counter-offer. By early August 2009, both BSL and ABG had made further counter-offers and the latest offer price by ABG was 51 per cent higher than the first offer made by BSL. Both players had also invested substantially in building up their equity holdings in GOL. BSL had to decide on how far it should go to make the acquisition.

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Case Solution for Alibaba’s IPO Dilemma: Hong Kong or New York?

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Case Name : Alibaba’s IPO Dilemma: Hong Kong or New York?

Authors : Emir Hrnjic

Source : Ivey Publishing

Case ID : W14598

Discipline : Entrepreneurship

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In April 2014, Alibaba’s impending initial public offering (IPO) projected to be among the world’s largest IPOs. Alibaba faced many choices regarding ownership structure, trading location, IPO pricing and IPO timing. The Hong Kong Stock Exchange seemed like a natural fit for its IPO due to geographical, cultural and language proximity. Furthermore, 86.7 per cent of Alibaba’s revenues originated within China. However, Alibaba insisted on “partnership governance,” while the Hong Kong Stock Exchange did not allow listing of companies with dual-class share structure. In contrast, the New York Stock Exchange and NASDAQ did not object to Alibaba’s proposed ownership structure. While the Hong Kong investors knew Alibaba’s business better, the New York exchanges provided more liquidity and visibility. Against this backdrop, Alibaba needed to make difficult decisions regarding its IPO.

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Case Solution for F.P. Journe: Continuing the Tradition of Haute Horology Excellence

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Case Name : F.P. Journe: Continuing the Tradition of Haute Horology Excellence

Authors : Ken Kwong-Kay Wong

Source : Ivey Publishing

Case ID : W14613

Discipline : Entrepreneurship

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In the summer of 2014, the founder and sole owner of F.P. Journe, a maker of luxury watches, sat in his Geneva headquarters and wondered about the future. Founded in 1999, the private company had 125 employees and a strictly limited production of 850 to 900 watches per year. It was a well-respected brand that was distributed globally through a network of company-owned boutiques and third-party jewellery stores. Its exclusively designed and individually manufactured products were prized by collectors and had won many awards and distinctions. However, the “haute horology” market had become increasingly competitive. Was producing 95 per cent of all watch components in-house a good idea? Should he scale up his business through mergers and acquisitions or by increasing the company’s online presence? Or should he rest on his laurels and preserve the status quo?

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Case Solution for Addons: Targeting Impulse

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Case Name : Addons: Targeting Impulse

Authors : Neena Sondhi, Supriya M. Kalla, Umashankar Venkatesh

Source : Ivey Publishing

Case ID : W14634

Discipline : Entrepreneurship

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Addons Retail Private Limited was incorporated in 2006 in Mumbai, Maharashtra, India. The objective behind the venture was to sell lifestyle products and fashion accessories to cater to the impulsive buying urges of urban Indian men and women. The retail chain store sold a range of fashion accessories and products; competitors included both small mom-and-pop stores and kiosks as well as multinational chains. By summer 2014, the founder and director had painstakingly created 80 retail touch points in shopping malls and high streets in a range of cities across the country; his goal was to grow to 500 retail outlets by 2019. The company was on a rapid growth model, but it needed customer footfall and loyalty to support its aspirations. How could it achieve the fine balance between novelty and loyalty for a whimsical, impulse fashion product?

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Case Solution for Precena Strategic Partners: Staff Relocation Cost Minimization

Complete Case details are given below :

Case Name : Precena Strategic Partners: Staff Relocation Cost Minimization

Authors : Singfat Chu, Takahisa Takada

Source : Ivey Publishing

Case ID : W14638

Discipline : Entrepreneurship

Case Length : 03 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

A Japanese management consultant company seeks to relocate some of its instructors for a period of between one and three months to Singapore in order to conduct its flagship course catering to Japanese expatriate managers. It must determine which instructors to select in order to minimize relocation costs while taking into account their productivity and availability and the number of courses booked over three future months. Cost minimization is crucial due to the expensive service apartment rentals in Singapore. The firm must develop an optimization template in order to make the best possible decision.

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Case Solution for Ferns N Petals: Flowering Through a Unique Franchising Model

Complete Case details are given below :

Case Name : Ferns N Petals: Flowering Through a Unique Franchising Model

Authors : V. V. Gopal, Suresh Kerani, Balakrishnan Kondath

Source : Ivey Publishing

Case ID : W14652

Discipline : Entrepreneurship

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The successful rise of Ferns N Petals, a branded flower boutique, coincided with the post-liberalization retail boom in India, a period of rapid growth for organized modern retailing, including online retailing. As the economy grew, disposable incomes rose, driving demographic and lifestyle changes and fuelling aspirations. The Ferns N Petals chain tapped franchisees aggressively. In a predominantly unorganized and localized market, the company successfully convinced potential franchisees to become part of the chain of nationwide branded stores. However, Ferns N Petals’ unique franchising business model faced many challenges – including creating and sustaining volume growth for franchisees while continuing to widen and deepen its retail footprint and replicating its model in the high-priced, highly skill-oriented and competitive wedding segment.

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