General Management

Case Solution for Night-Lights and Nearsightedness (A)

Complete Case details are given below :

Case Name : Night-Lights and Nearsightedness (A)

Authors : Phillip E. Pfeifer, Karla Zadnik

Source : Darden School of Business

Case ID : UV7040

Discipline : General Management

Case Length : 01 pages

Plagiarism : NO (100% Original work)

Description for case is given below :

Researchers at the University of Pennsylvania were interested in whether exposure to light early in life might affect eye growth and lead to an increased risk of myopia (nearsightedness). Eyes grew rapidly after birth, but myopia usually did not develop until later in life and arose from excessive postnatal eye growth. They knew that the duration of daily light had been shown to increase eye growth in chicks and wondered whether the same might be true for humans. The results startled researchers and might explain the increase in myopia rates over the last two centuries. The B case gives the results of a follow-on study conducted by the Ohio State University.

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Case Solution for NephroPlus

Complete Case details are given below :

Case Name : NephroPlus

Authors : S. Ramakrishna Velamuri, Geetika Shah

Source : Ivey Publishing

Case ID : W15147

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Starting with a small pilot centre in Hyderabad in 2010, a chain of quality dialysis centres had grown to 25 centres by mid-2014, with plans to expand to 100 by 2017. As they planned for this growth, the three co-founders had several questions with respect to NephroPlus’s business model, partners, staff, systems, processes and culture playing on their minds. With the threat of competition looming large, they knew that they had to work hard to achieve both high quality and affordability as they continued with their fast-paced growth.

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Case Solution for Whole Foods Market Inc.: Expansion in Canada

Complete Case details are given below :

Case Name : Whole Foods Market Inc.: Expansion in Canada

Authors : Cara C. Maurer, Valentina Bardorf

Source : Ivey Publishing

Case ID : W14780

Discipline : General Management

Case Length : 17 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In December 2012, the senior management team of Whole Foods Market Inc. was contemplating the company’s options for international expansion, including further expansion in Canada. The company, headquartered in Austin, Texas, was a natural and organic foods supermarket that had become known and trademarked as “America’s Healthiest Grocery Store.” It had seen steep growth since its inception in 1977 and had an appetite for more. Ten years ago, its first Canadian store was opened in Toronto, followed by three more stores in Ontario and four in British Columbia. Was it time to expand deeper now and, if yes, into which provinces? It would be interesting to expand into Quebec with a store location in Montreal, but that province had a strong union presence, which was inconsistent with the company’s culture. Also unclear was which management team should be running an extensive Canadian operation. Should the current U.S. team facilitate the expansion, or should a Canadian management team be developed? A systematic approach to assessing the options was needed.

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Case Solution for Amazon Goes Global

Complete Case details are given below :

Case Name : Amazon Goes Global

Authors : Yong Li, Jing Li

Source : Ivey Publishing

Case ID : W14784

Discipline : General Management

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

As the world’s largest online retailer, Amazon had a 12.3 per cent worldwide market share and had operations in 10 countries. However, its performance was markedly unbalanced across different countries. For example, it had a significant market share in Germany at 21.4 per cent, while it only owned 1.7 per cent of the Chinese online retailing market. In this way, Amazon faced critical challenges in developing future international strategies. Should it continue its global expansion into new markets? What should the company do with less successful markets, such as China?

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Case Solution for The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup

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Case Name : The Vanca: Dilemmas of an E-commerce Entrepreneurial Startup

Authors : Jones Mathew, Pinaki Dasgupta

Source : Ivey Publishing

Case ID : W15153

Discipline : General Management

Case Length : 19 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The Vanca, an online apparel brand and supplier to online retailers (“e-tailers”) has achieved a fair degree of success by focusing on quality, innovative designs, “fast fashion” and a strong network with its customers. Management is looking to grow the business further; however, there are challenges such as uneven sales across some of its product ranges, maintaining its competitive edge and the threat from private labels being introduced by the industry’s three largest e-tailers. The Vanca’s chief executive officer, a successful entrepreneur, has called a meeting to consider these challenges and to prepare the company’s next growth model.

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Case Solution for Sai Marine Exports at a Crossroads

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Case Name : Sai Marine Exports at a Crossroads

Authors : Subhanjan Sengupta, Arunaditya Sahay

Source : Ivey Publishing

Case ID : W15160

Discipline : General Management

Case Length : 14 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Sai Marine Exports Pvt. Ltd. (SMEPL) had been in business for 20 years and had established itself as one of the major Indian shrimp exporters, with the United States and European Union as its primary markets. Following unprecedented market conditions due to early mortality syndrome affecting the exports of leading Southeast Asian shrimp-exporting countries in 2009, Indian companies were at a competitive advantage. SMEPL’s revenues had increased significantly from 2010 to 2014. Its current markets, the United States and Europe, were lucrative, but SMEPL’s chairman feared the risks of concentration in only two markets. Should SMEPL penetrate deeper into the U.S. and E.U. markets or enter new international markets like Japan and China?

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Case Solution for Vanderbilt University Medical Center: Elective Surgery Schedule

Complete Case details are given below :

Case Name : Vanderbilt University Medical Center: Elective Surgery Schedule

Authors : Lauren E. Cipriano, Vikram Tiwari, Warren S. Sandberg, Gregory S. Zaric

Source : Ivey Publishing

Case ID : W15166

Discipline : General Management

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The newly appointed director of Surgical Business Analytics has been charged with the task of improving predictions of surgical case volume at Vanderbilt University Medical Center in Nashville, Tennessee. He is provided with 48 weeks of elective surgery schedule data that give the number of surgeries booked on specific dates prior to the surgery day and the actual number performed. Variation in daily operating room volumes is a major problem because of the mismatch in timing between when the staff schedules are made and when the final demand is known (usually the day before). This uncertainty creates staffing challenges for all support and ancillary services, including nurses, orderlies, anesthesiologists, the recovery room, pathology, radiology and the sterile cart centre. Can he develop a method to improve surgical case volume prediction that is actionable in a managerially useful time frame? How can he engage and approach stakeholders who may often consider “analytics,” “data analysis” and “computations” as a black hole?

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Case Solution for Box. Inc.: Preserving Start-Up Culture in a Rapidly Growing Company

Complete Case details are given below :

Case Name : Box. Inc.: Preserving Start-Up Culture in a Rapidly Growing Company

Authors : Allan Cohen

Source : Babson College

Case ID : BAB723

Discipline : General Management

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

This is a case organized around the theme of preserving an entrepreneurial culture in the face of rapid growth, including over 800 employees and several offices. Founded by four friends, all still under age 30, the company has reached over $124 million in annual sales. As of January 23, 2015, when the company went public, its market valuation was over $1.5 billion. The company is particularly conscious of wanting to preserve the open, action-centered, fun culture that has been created. In some ways it is a highly representative Silicon Valley technology company, and the case tries to capture the flavor of such an organization. There is an excellent video available that was made for Inc. magazine when it named Box CEO Aaron Levie as entrepreneur of the year in 2013,[1] as well as several video interview clips done for the case with Dan Levin, COO.

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Case Solution for Able Translations: International Strategy at the Crossroads

Complete Case details are given below :

Case Name : Able Translations: International Strategy at the Crossroads

Authors : Anthony Goerzen

Source : Ivey Publishing

Case ID : W15093

Discipline : General Management

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The founder of Toronto-based Able Translations has grown the company since 1990 from a single-man operation that did on-site interpreting to a firm of 100 staff in 2014. The firm provides a range of interpreting and translation services on three continents by more than 3,500 qualified language professionals in more than 100 languages. Although an industry leader, the company faces both strong global competitors and a myriad of microbusinesses and freelancers. Moreover, the language service providers industry is experiencing rapid technological change. The founder wonders whether to pursue international growth of his established translation and interpreting businesses (on-site and telephone) or to focus on its emerging capabilities in software development in the North American market – a strategic choice that will have a profound effect on the future of the firm.

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Case Solution for Cisco and Cloud-based Education in China

Complete Case details are given below :

Case Name : Cisco and Cloud-based Education in China

Authors : Hugh Thomas, Robert P. Lee

Source : Ivey Publishing

Case ID : W14746

Discipline : General Management

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Cisco Systems, Inc., the dominant global supplier of the routers and switches that formed the backbone of the Internet, was considering entry into the cloud-based education market in China through the design and marketing of an in-classroom device, the Sunbird. The new vice-president and chief technology officer of Enterprise Networking Group, Cisco Greater China, had met with a Politburo member of the Communist Party of China and State Councilor with responsibilities including China’s science, technology and education policies. The vice-president had introduced Cisco’s global operations and the two women had discussed partnering, technology transfer, cross branding, joint product and service development, cooperation with Chinese companies, and the IT revolution and its effect on Chinese education. How could Cisco profitably join in the Chinese education IT revolution? Cisco had never entered the educational IT equipment space in any part of the world with its own dedicated product. Should it develop the Sunbird for the Chinese market?

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