Information Technology

Case Solution for Brand Equity

Complete Case details are given below :

Case Name :      Brand Equity
Authors :           Chris A. Higgins, Jodie Whelan
Source :             Ivey Publishing
Case ID :            910E23
Discipline :        Information Technology
Case Length :    03 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A marketing company has collected a large dataset on brand equity for the fast-food and travel sectors. They have come up with their way of measuring “brand equity.” Various statistical techniques are used to assess the concept of brand equity. These include descriptive statistics, crosstabs, ANOVA, and MANOVA.
 
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Case Solution for Keda’s SAP Implementation

Complete Case details are given below :

Case Name :      Keda’s SAP Implementation
Authors :           Derrick Neufeld, Yulin Fang, Huaiqing Wang, Terrance Fung
Source :             Ivey Publishing
Case ID :            W11024
Discipline :        Information Technology
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Although demand for enterprise resource planning (ERP) systems in China has been steadily increasing, many such implementation projects have ended in failure. Keda Industrial Co. Ltd. (Keda), a manufacturer of large-scale machinery in China, had successfully deployed its ERP solution. This case study documents Keda’s ERP initiative from conception to its deployment and offers insights into the factors and practices that contributed to its success in the Chinese cultural context.
 
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Case Solution for Binnj on the Apple iPad

Complete Case details are given below :

Case Name :      Binnj on the Apple iPad
Authors :           Derrick Neufeld, Ken Mark
Source :             Ivey Publishing
Case ID :            910E24
Discipline :        Information Technology
Case Length :    24 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In this dialogue-styled situation, Binnj’s CEO has assembled a team of people for a 100-day “science experiment” to determine whether a new high-tech business venture is worth pursuing. He is focused on an untapped market – a new kind of restaurant menu service built on the Apple iPad platform. Members of the team are excited and have been furiously working on the project while retaining their full-time jobs. They have developed a prototype of the technology and business offering, pitched the idea to several clients, and generated significant interest. The case is set at the end of the first 100 days, when the CEO must decide on the next steps.<br><br>This case introduces students to information technology entrepreneurship, technology development approaches, service pricing issues, virtual project management techniques and tools, brainstorming revenue generation opportunities, and the challenges of prioritizing decisions.
 
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Case Solution for International Entrepreneurship at Infusion

Complete Case details are given below :

Case Name :      International Entrepreneurship at Infusion
Authors :           Christopher Williams, Melissa Davis
Source :             Ivey Publishing
Case ID :            W11026
Discipline :        Information Technology
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Infusion had grown over the 10 years between 2000 and 2010 to become a $50 million per year international software services business with 350 employees. The president is wondering how he could move the company towards becoming a $100 million per year international business through a mixture of organic growth and initiative with partners. The entrepreneurial vision of its original founders lived on in many ways, but the company had found it necessary to install an administrative structure with a professional management layer to underpin delivery in both domestic and international markets. It had not been an easy ride. The company had encountered problems in India, and there had been periods of staff attrition and challenging deliveries to clients. Clients were beginning to pull the company in new directions. The pace of technology change appeared to be relentless. While entrepreneurship was still encouraged in the form of an incubator called Infusion Angels, the CEO was faced with some critical decisions.
 
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Case Solution for Deloitte Recommends Client Selection to Regency Bank

Complete Case details are given below :

Case Name :      Deloitte Recommends Client Selection to Regency Bank
Authors :           Mehmet Begen, Stacey Yue
Source :             Ivey Publishing
Case ID :            W11086
Discipline :        Information Technology
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case presents a situation in which a large financial institution has acquired a sizable portfolio of new clients of travel (corporate expense) cards. The bank must decide on the optimal mix of clients to retain in order to achieve their goals of maximizing profitability, entering a new product market successfully and maintaining reputation. The optimal mix depends on a number of different factors, including annual account spend level, complexity of serving the account, the number of cards in each account, account risk and account retention level. The selection and number of clients chosen will affect the bank’s future profitability and long term strategy. The bank is limited by attempting to achieve a three-year payback, and facing costs that can vary significantly (and which are not in the bank’s control).
 
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Case Solution for Red Hat Global Support Services: The Move to Relationship-based Customer Servicing and Knowledge-centered Support

Complete Case details are given below :

Case Name :      Red Hat Global Support Services: The Move to Relationship-based Customer Servicing and Knowledge-centered Support
Authors :           Richard M. Kesner
Source :             Ivey Publishing
Case ID :            W11543
Discipline :        Information Technology
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the 1990’s, Red Hat established itself as a leading proponent of the open source software movement and sought to carve out for itself a significant role in the open source marketplace. As of 2011, the company reported $177 million in Non-GAAP operating income in FY2010, based on revenues of $748 million. Red Hat’s market capitalization was set at $8 billion as of January 25, 2011. It operated 65 offices worldwide, including 12 Global Support Service Centers, and employed 3,580 people. The Red Hat brand is most closely associated with Linux even though their stable of product offerings grew to include a number of other noteworthy system software and middleware products, such as JBoss and Red Hat Enterprise Virtualization. As Red Hat’s Linux product line came to be widely accepted as a enterprise software platform, the company transformed its thinking about and delivery of customer support. This case study explores the innovative ways that Red Hat went about this transformartion process.
 
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Case Solution for Pearson’s Successmaker: Putting the Customer First in Transforming Product Development Processes

Complete Case details are given below :

Case Name :      Pearson’s Successmaker: Putting the Customer First in Transforming Product Development Processes
Authors :           T.S. Raghu, Collin Sellman
Source :             Ivey Publishing
Case ID :            W11744
Discipline :        Information Technology
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Pearson Plc is an education company that operates worldwide and is headquartered in London, the United Kingdom. Its six primary business units are North American Education, International Education, Professional, the Financial Times, Interactive Data, and Penguin Publishing. The vice-president of product management within the Digital Learning division of the North American Education unit based in Chandler, Arizona begins to transform the product development processes to better meet the needs of his customers in the education market, specifically in transitioning from using an off-shored waterfall software development model to an on-shore Agile model. When the vice-president first joined Pearson a year earlier, the Digital Learning unit had spent significant resources developing a major upgrade to one of its educational software products. The first version of this new product was challenged by the disconnect between what the software development group was delivering and what the vice-president’s customers desired. He is faced with a decision to continue focusing on the specific methodology they had implemented (Scrum) or move to a new one (Kanban). Additionally, he has to consider expanding his focus to help drive Agile methodologies both with other groups in his business unit and outside his business unit. These decisions must be made at a potentially critical time for his products as his organization deals with the growing pains associated with the shift to Agile.
 
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Case Solution for Intel Corp. – Bring Your Own Device

Complete Case details are given below :

Case Name :      Intel Corp. – Bring Your Own Device
Authors :           Joseph Compeau, Nicole R.D. Haggerty, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            W13035
Discipline :        Information Technology
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Since early 2009, the information technology (IT) division of a leading manufacturer of semiconductor chips had noticed a growing trend among the company’s 80,000 employees worldwide to bring their own smartphones and storage devices to their individual workstations. Recognizing that Bring Your Own Device (BYOD) was not a passing fad but a growing phenomenon, the company decided in January 2010 to formally implement this initiative. As the company’s chief information security officer prepares for a full rollout of BYOD, he revisits the issue of ensuring security of corporate data stored on devices owned by individual employees. He also wonders how Intel should respond to the demand for e-Discovery, wherein a litigant could seek access to internal documents stored on devices not owned by the company. He also reflects on a more fundamental and strategic issue: How can Intel extract value from the BYOD initiative and turn this initiative into a new source of competitive advantage?
 
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Case Solution for Transforming the Business Service Portfolio at Global Consultancy

Complete Case details are given below :

Case Name :      Transforming the Business Service Portfolio at Global Consultancy
Authors :           Ning Su, Naqaash Pirani
Source :             Ivey Publishing
Case ID :            W14002
Discipline :        Information Technology
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Global Consultancy Canada, the national branch of a global tax, accounting and consulting services firm, is seeking to improve the efficiency and effectiveness of its organization. The leader of the sourcing practice has been tasked by the company’s chief executive officer to identify opportunities for transforming the firm’s marketing and communications, human resources, finance and information technology functions. He must decide on the most suitable models for these business areas and make a recommendation at the next leadership update meeting.
 
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Case Solution for Volkswagen Group: Driving Big Business With Big Data

Complete Case details are given below :

Case Name :      Volkswagen Group: Driving Big Business With Big Data
Authors :           Ning Su, Naqaash Pirani
Source :             Ivey Publishing
Case ID :            W14007
Discipline :        Information Technology
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Volkswagen Group (VW Group) had set a firm-wide “Strategy 2018,” which sought to make Volkswagen “the most successful and fascinating automaker in the world by 2018.” According to the strategy, the company would reach annual sales of 10 million vehicles worldwide. To achieve this ambitious goal, VW Group placed “intelligent innovations and technologies” at the top of its agenda. Big data, broadly defined, represented an important opportunity for the company. In this exercise, the class will be divided into teams, and each team will design an initiative that leverages big data to help the VW Group make significant progress towards its objective. The teams will present their initiatives at the upcoming executive meeting, at which time the best initiative will be selected.
 
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