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Case Solution for Kay Sunderland: Making the Grade at Attain Learning
Complete Case details are given below :
Case Name :      Kay Sunderland: Making the Grade at Attain Learning
Authors :           Linda A. Hill, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4289
Discipline :        Organizational Behavior
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Kay Sunderland is an account director at Attain Learning Inc., a business training solutions company. In January 2011, one of Attain’s most important clients, Juan Nunez of Gramen Equipment Company, contacts Sunderland with a request: Nunez would like Attain content development director Mike Morgan to stop contacting him directly. Sunderland is surprised that Morgan, an experienced and talented contributor, is potentially jeopardizing the account by ignoring Attain’s communications policy of restricting client-facing communication to the account director. Now Sunderland must decide how to handle the situation with both the client and her colleague Morgan.
 
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Case Solution for Thomas Green: Power, Office Politics and a Career in Crisis
Complete Case details are given below :
Case Name :      Thomas Green: Power, Office Politics and a Career in Crisis
Authors :           W. Earl Sasser Jr., Heather Beckham
Source :             HBS Brief Cases
Case ID :            2095
Discipline :        Organizational Behavior
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case describes the dilemma of a marketing manager, Thomas Green, who, after being rapidly promoted, is harshly criticized by his boss, Frank Davis. Green and Davis disagree on work styles and market projections. Green believes the sales goals set by Davis are based on “creative accounting” and grossly overstate the current market environment. A mood of silent conflict develops quickly between the two men, and Green is concerned that Davis is building a case to fire him. Green’s situation is one in which his failure to adapt his work style and fully understand the demands and boundaries of his new position may lead to his discharge. A factor in the background is Green’s relationship with his boss’s boss.
 
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Case Solution for Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant
Complete Case details are given below :
Case Name :      Treadway Tire Company: Job Dissatisfaction and High Turnover at the Lima Plant
Authors :           C. Wickham Skinner, Heather Beckham
Source :             HBS Brief Cases
Case ID :            2189
Discipline :        Organizational Behavior
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Treadway Tire’s plant in Lima, Ohio must confront strong job dissatisfaction and high turnover among its line foremen. The foremen are caught in the middle of an adversarial relationship between the union and management, and they must cope with the needs and interests of both. They also perceive limited opportunity for career advancement. Solving the problem requires rethinking the philosophy that guides workforce management and changing the Treadway culture that has grown up around that philosophy. Facing mounting pressure to reduce costs and increase productivity, director of human resources Ashley Wall must work quickly to analyze the root causes of the problem and provide an action plan to reduce turnover of the line foreman segment.
 
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Case Solution for Harrington Collection: Sizing Up the Active-Wear Market
Complete Case details are given below :
Case Name :      Harrington Collection: Sizing Up the Active-Wear Market
Authors :           Richard S. Tedlow, Heather Beckham
Source :             HBS Brief Cases
Case ID :            3258
Discipline :        Marketing
Case Length :    14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women’s apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.
 
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Case Solution for Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
Complete Case details are given below :
Case Name :      Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4127
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Reliance Baking Soda is Stewart Corporation’s oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand’s apparent “cash cow” role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
 
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Case Solution for Manchester Products: A Brand Transition Challenge
Complete Case details are given below :
Case Name :      Manchester Products: A Brand Transition Challenge
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4043
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan’s Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder — arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.
 
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Case Solution for Culinarian Cookware: Pondering Price Promotion
Complete Case details are given below :
Case Name :      Culinarian Cookware: Pondering Price Promotion
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4057
Discipline :        Marketing
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company’s premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price promotions were unnecessary, potentially damaging to the brand image, and possibly encouraged retailer hoarding; Brown believed the promotions strengthened trade support, improved brand awareness, and stimulated sales from both new and existing customers. The issue was complicated by a consultant’s study of the firm’s 2004 price promotions which concluded that these promotions had a negative impact on profits. Janus trusted the results, but Brown, believing the study assumptions were flawed and required further analysis, suspected the promotions had actually produced positive results. The pressing decision is whether to run a price promotion in 2007 and, if so, to determine what merchandise to promote and on what terms. The broader issue is what strategy Culinarian should pursue to achieve sales growth goals, and what role, if any, price promotion should play.
Subjects Covered: Price Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, Cookware
 
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Case Solution for Launching Krispy Natural: Cracking the Product Management Code
Complete Case details are given below :
Case Name :      Launching Krispy Natural: Cracking the Product Management Code
Authors :           Frank V. Cespedes, Heather Beckham
Source :             HBS Brief Cases
Case ID :            913574
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Pemberton Products is a U.S. market leader in the cookie and bakery snacks segment of the sweet snack market. Looking to expand into the salty snack market, the company acquires Krispy Inc., a maker of salty snack crackers located in the southeastern U.S. To compete with premium cracker brands, Pemberton plans to reformulate and re-launch the Krispy brand as “Krispy Natural,” which offers natural ingredients, improved taste, and revised packaging. Market tests in Columbus, Ohio show market share results that are double the company projections while results in 3 cities in the southeastern U.S. fall well below expectations. The marketing director must interpret the market test results, consider possible competitive responses to the new brand, and present his recommendation for a national rollout to the VP of sales and marketing.
 
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Case Solution for In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma
Complete Case details are given below :
Case Name :      In a Bind: Peak Sealing Technologies’ Product Line Extension Dilemma
Authors :           Robert J. Dolan, Heather Beckham
Source :             HBS Brief Cases
Case ID :            914533
Discipline :        Marketing
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Peak Sealing Technologies (PST), a manufacturer of premium carton sealing tapes, stresses technological innovation as the company’s core value. But when a new regional competitor introduces a less expensive and inferior product, PST is faced with a decision that could conflict with their values. Product manager Emma Taylor must decide if the company should augment its existing high-quality product line with a cheaper, less effective product to compete with their competitor. However, this decision could cannibalize PST’s premium line. Emma is faced with a key issue in product line management–determining the variety of products in the line that serve the same function. Students are introduced to the problems of “trading down” the product line and must consider whether the company’s corporate values are a strength or liability. This case can be used effectively in a first-year MBA course on marketing management to illustrate concepts associated with the risk and strategy of introducing a product line extension. It also allows for more complex analysis that would be appropriate in an Executive MBA program or advanced MBA elective courses in Product Management, Business to Business Marketing, Sales Management or New Product Development.
 
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Case Solution for Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Complete Case details are given below :
Case Name :      Metabical: Pricing, Packaging, and Demand Forecasting for a New Weight-Loss Drug
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4183
Discipline :        Marketing
Case Length :    08 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several critical decisions. First, she must select the optimal packaging size for the drug which typically requires a 12-week course of treatment. Next, she must determine the appropriate pricing. Since most insurance companies do not cover weight-loss medications, price has a direct impact on the sales forecast. To establish the initial demand forecast, Printup considers three approaches based on different assumptions. Her final recommendations must consider long term profitability and meet the company’s desired return on investment.
 
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