Bell

Case Solution for Shanghai Bell–The Collaborative Product Commerce Systems (CPC)
Complete Case details are given below :
Case Name :      Shanghai Bell–The Collaborative Product Commerce Systems (CPC)
Authors :           Darren Meister, Yulin Fang, Jianguo Jia
Source :             Ivey Publishing
Case ID :            904E23
Discipline :        General Management
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The research and development improvement manager at Shanghai Bell has just gotten out of a meeting with top management on strategic initiatives suggested in the corporate information systems plan report. One project that was suggested in the report–implementing a collaborative product commerce system–was about to begin. The manager must review the project planning process and examine the extent to which the company was ready to undertake the project.
 
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Case Solution for Bell Canada: The VoIP Challenge
Complete Case details are given below :
Case Name :      Bell Canada: The VoIP Challenge
Authors :           Rod E. White, Michael E. Raynor, Daniel Day
Source :             Ivey Publishing
Case ID :            906M09
Discipline :        General Management
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Voice over Internet protocol (VoIP) is beginning to disrupt plain old telephone service (POTS). Ron Close has been offered the job of heading Bell Canada’s nascent VoIP business. Bell is Canada’s largest telco and supplier of POTS. The case provides a platform for discussing a disruptive innovation (VoIP) and its implications for an incumbent player. Ron Close explains how Bell addressed the technology challenge, and its managerial and organizational consequences.
 
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Case Solution for Professional Media Inc.
Complete Case details are given below :
Case Name :      Professional Media Inc.
Authors :           Peter C. Bell
Source :             Ivey Publishing
Case ID :            W13038
Discipline :        General Management
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A media planner at a specialized media buying firm was in the process of planning the spring 2012 television campaign for a customer with a recognizable brand name. The campaign budget of $7 million was to be spent on seven weeks of advertising during the first 20 weeks of the year. Each week of advertising involved a carefully selected series of advertisements on network and local television, and each week of advertising cost $1 million. Which seven of the 20 weeks should the planner choose? Is the $7 million budget the correct amount?
 
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Case Solution for Intel Asia-Pacific: The Catch & Win Campaign
Complete Case details are given below :
Case Name :      Intel Asia-Pacific: The Catch & Win Campaign
Authors :           Peter C. Bell, John Lyons, Peter Dingle, Ash Supersad
Source :             Ivey Publishing
Case ID :            W13340
Discipline :        General Management
Case Length :    09 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The head of Data Marketing Analytics and Mobile for Intel Asia-Pacific was reviewing the proposed media plan for the Catch & Win 2.0 campaign. The media purchase needed to be finalized quickly in order to be included in the current quarter’s budget, but he could not help feeling that the proposed spend across the markets and advertising types could be used more effectively. He thought that the key was to use the company’s own experience and data regarding social media engagement within their markets rather than to rely on the generalized industry metrics provided by the contracted media agency, and now he must improve the proposed media plan.
 
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Case Solution for Sinofert Holdings Limited: Urea Distribution Planning
Complete Case details are given below :
Case Name :      Sinofert Holdings Limited: Urea Distribution Planning
Authors :           Peter C. Bell, Mehmet Begen, Duan Changshan, Fiona Yiu, Jeremy Cheng
Source :             Ivey Publishing
Case ID :            W13398
Discipline :        General Management
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Sinofert Holdings Limited, the largest comprehensive fertilizer enterprise in China, is trying to improve the profitability of its urea business. The company has invested a great deal of time and money but still reported losses in 2007 and 2009 and only a small profit in 2008. Sinofert both manufactures urea and purchases it from external suppliers, as well as distributing it to the provinces. Manufacturing costs, transportation costs, market prices, demand forecasts and manufacturing constraints are all known. An optimal distribution plan using linear programming can be compared to the plan derived by Sinofert management. Substantial profitability increases are shown to be possible, although the optimization reveals some issues with contract constraints. If the company is to make its urea business profitable, it needs a fresh look and a change in the way of doing business. The company’s chief analytics officer has been asked to look at the urea business and to provide recommendations to increase profitability.
 
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Case Solution for SC Johnson: Planning Coupon Promotions
Complete Case details are given below :
Case Name :      SC Johnson: Planning Coupon Promotions
Authors :           Peter C. Bell
Source :             Ivey Publishing
Case ID :            906E14
Discipline :        Marketing
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
An intern at SC Johnson requested a meeting to discuss a new initiative he wanted to pursue after analyzing coupons for SC Johnson’s Glade brand. The intern had identified a large variance in coupon redemption rates and coupon return metrics, and wanted to discuss the possibility of developing a better way to plan coupon promotions.
 
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