Canada

Case Solution for Business Development Bank of Canada
Complete Case details are given below :
Case Name :      Business Development Bank of Canada
Authors :           Paul Boothe, Alex Jacobs-Hajian
Source :             Ivey Publishing
Case ID :            W14351
Discipline :        General Management
Case Length :    05 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
On January 28, 2009, the president and CEO of the Business Development Bank of Canada is considering the impact of the minister of finance’s announcement in his recent 2009 budget that the bank would offer a new financial product to help auto and heavy equipment dealers suffering through the global financial and economic crisis. A wholly owned Government of Canada Crown corporation, the bank’s mandate is to help create and develop Canadian businesses through financing, subordinate financing, venture capital and consulting services, with a focus on small and medium-sized enterprises. It is expected both to complement private-sector financial institutions and to earn a rate of return on common equity greater than or equal to the government’s average long-term cost of capital. Taken by surprise due to budget secrecy, the president has spent the last two days in conversations with his staff, senior government officials and his board chair. He needs a plan to quickly launch this new and completely unfamiliar line of business while navigating the complex governance and stakeholder environment that BDC faces.
 
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Case Solution for ING Bank of Canada (A): Launch of a Direct Bank
Complete Case details are given below :
Case Name :      ING Bank of Canada (A): Launch of a Direct Bank
Authors :           Adrian B. Ryans
Source :             Ivey Publishing
Case ID :            99A010
Discipline :        Marketing
Case Length :    23 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The management team at ING Bank of Canada was preparing to launch Canada’s first discount bank. Initially, the bank planned to serve its customers using mail and telephone. Later, it planned to supplement the telephone banking service with an interactive voice response system and an Internet-based service. ING hoped to attract customers by offering significantly higher interest rates on its savings products than any of its competitors. There was some skepticism about the viability of the proposed business model. At the time of the case, the president and CEO of ING Bank was reviewing the proposed launch strategy.
 
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Case Solution for Procter & Gamble Canada (A): The Febreze Decision
Complete Case details are given below :
Case Name :      Procter & Gamble Canada (A): The Febreze Decision
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M05
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Procter & Gamble reorganized its operations and created Global Business Units with Market Development Organizations (MDO) to augment the brand strategy work. This reorganization supported changes in culture that included reasonable risk taking. The marketing director of Procter & Gamble Canada was evaluating the potential success of launching a new product, Febreze, by using volume analysis resources available to her. The results indicated that Febreze would be a relatively small business opportunity, but the model could not take into account the various new MDO marketing tools that were not yet available. To justify the cost of launching the product, revenues would have to be significantly more than the volume model predicted. While trying to adjust to the new culture, the marketing director had to evaluate the risks associated with launching the product not knowing if the new tools would generate the additional volumes needed and the risk of losing the competitive edge if she postponed the launch.
 
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Case Solution for Procter & Gamble Canada (B): The Canadian MDO
Complete Case details are given below :
Case Name :      Procter & Gamble Canada (B): The Canadian MDO
Authors :           Roderick E. White, Ken Mark
Source :             Ivey Publishing
Case ID :            900M06
Discipline :        Marketing
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Organization 2005, the latest initiative by Procter & Gamble (P&G) worldwide, was put in place to help double revenue growth between 2000 and 2005. The reorganization aligned the company so that planning and managing the lines of business were done on a global basis. The company’s culture, its structure, and how work would be done were three key items that the changes would impact. The newly appointed president of P&G Canada reflected on the strategy behind the changes, the implications of the organizational change, and the message he wanted to deliver as he prepared to address the Canadian employees.
 
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Case Solution for Global Healthcare Exchange Canada: Trade Exchange Adoption
Complete Case details are given below :
Case Name :      Global Healthcare Exchange Canada: Trade Exchange Adoption
Authors :           Terry H. Deutscher, Dana Gruber
Source :             Ivey Publishing
Case ID :            902A23
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Global Healthcare Exchange Canada is a business-to-business exchange that connects hospitals and their major suppliers through an electronic procurement process. Founded as a subsidiary of its global parent, the exchange has become the leading health-care exchange in the country, but it is still far short of break-even. To drive adoption among hospitals and suppliers to the target levels, Global Healthcare must develop a compelling value proposition. This requires overcoming considerable inertia among hospitals that are often reluctant to change their frequently inefficient purchasing processes. Despite the major benefits to be realized from automating supply chain operations in the industry, the adoption decision process among hospitals is highly complex and idiosyncratic. In confronting these challenges, the exchange must also re-examine its own business model, in particular its pricing strategy for both suppliers and hospitals.
 
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Case Solution for Microsoft Canada: Marketing Xbox
Complete Case details are given below :
Case Name :      Microsoft Canada: Marketing Xbox
Authors :           Michael R. Pearce, Tanya Mark
Source :             Ivey Publishing
Case ID :            903A23
Discipline :        Marketing
Case Length :    31 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The group product manager for Xbox Canada was working on his marketing plan for the product’s second year in the Canadian market. Xbox is a video game console and trailed Sony’s PlayStation 2 in the marketplace. The group product manager must present his plan at the Microsoft Global Briefing. With such a turbulent and fickle gaming market, he wondered what he might do as an encore to the Xbox launch program.
 
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Case Solution for Pennzoil-Quaker State Canada: The One-to-One Decision (A)
Complete Case details are given below :
Case Name :      Pennzoil-Quaker State Canada: The One-to-One Decision (A)
Authors :           Terry H. Deutscher, Christopher Spalding
Source :             Ivey Publishing
Case ID :            904A10
Discipline :        Marketing
Case Length :    25 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of the lubricants business for Pennzoil-Quaker State Canada is facing a significant challenge–overcoming customer apathy about changing motor oil. Increasing the frequency of oil changes and improving retention of its customers were critical for the financial success of the company. In response to this challenge, the director had to decide on the adoption and implementation of a major new promotional program: One-to-One. The program was designed to create closer relationships among consumers, retailers, and Pennzoil-Quaker State. Making the program work required active cooperation on the part of retail installers who performed the oil changes.
 
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Case Solution for Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Complete Case details are given below :
Case Name :      Levi Strauss Canada Holding an Ember: The GWG (R) Brand
Authors :           Michael R. Pearce, Ken Mark, Jordan Mitchell
Source :             Ivey Publishing
Case ID :            904A07
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The director of marketing for Levi Strauss Canada needs to decide the fate of the GWG brand, a fallen giant in the Canadian jeans market. For the last three years, GWG has been licensed to a small manufacturer, who has failed to meet the requirements in the license agreement. Although the director wants to use some of the latent brand equity in GWG, Levi’s and Dockers brands come first and she cannot divert marketing dollars toward the brand’s revival. Also, she must be careful to manage her small but powerful portfolio of brands in the five main channels without cannibalizing the already declining volumes of the Levi’s brand.
 
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Case Solution for Microsoft Canada: Sales & Product Management Working Together
Complete Case details are given below :
Case Name :      Microsoft Canada: Sales & Product Management Working Together
Authors :           Donald Barclay, Ken Mark
Source :             Ivey Publishing
Case ID :            905A15
Discipline :        Marketing
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Due to differences in incentive compensation, work experience, and objectives, sales and marketing, in many organizations often clash. At Microsoft Canada, the national sales manager, Home & Entertainment Division and the group product manager for PC marketing are considering investing a recurring $1 million a year – 10 per cent of their combined promotional budget – to produce and maintain a consumer-focused website, “Microsoft Home Magazine.” This proposed investment comes at a time where sales growth is slowing in the firm’s PC business. As a surprising twist for students, this case is unique in the sense that it highlights an example where sales and marketing work together to achieve a common goal.
 
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Case Solution for Air Miles Canada: Rebranding the Air Miles Rewards Program
Complete Case details are given below :
Case Name :      Air Miles Canada: Rebranding the Air Miles Rewards Program
Authors :           Niraj Dawar, Ramasastry Chandrasekhar
Source :             Ivey Publishing
Case ID :            907A09
Discipline :        Marketing
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Air Miles, the largest third party loyalty program in Canada, has more than nine million subscribers. Competition in the loyalty card market is heating up with the entry of Aeroplan and the myriad of proprietary loyalty programs launched by retailers and other brands, and Air Miles seeks to tighten its relationship with customers. Paradoxically, for a data-driven company focused on influencing consumers individually, Air Miles opts to develop and launch a mass advertising campaign to reconnect with consumers, and just as importantly, to re-energize internally.
 
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