Case

Case Solution for Porsche Canada: Selling Winter Driving
Complete Case details are given below :
Case Name :      Porsche Canada: Selling Winter Driving
Authors :           Ken Mark, Dante Pirouz
Source :             Ivey Publishing
Case ID :            W11146
Discipline :        Marketing
Case Length :    22 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Porsche Canada wants to encourage their Canadian customers to drive their cars in winter. The prize is increased sales of cars (by consumers currently unwilling to buy a Porsche only for summer driving) and winter accessories, such as snow tires. This is a three-fold challenge because Canadians generally believe that luxury vehicles should not be driven in winter due to to ice and salt; that sports cars generally performed poorly in winter conditions; and it was unwise to drive a luxury car in winter where it could be more easily scratched or damaged.
 
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Case Solution for West Ham United Football Club’s Olympic Stadium Move
Complete Case details are given below :
Case Name :      West Ham United Football Club’s Olympic Stadium Move
Authors :           Matthew Thomson, Neil Bendle
Source :             Ivey Publishing
Case ID :            W11150
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
West Ham United are an English football team that competed to win the right to move their games to play in the stadium being constructed for the 2012 London Olympics. They secured financial support from the local government and the backing of the U.K. athletics. West Ham’s rival bidder, Tottenham Hotspurs, presented a strong business case for the move and required no public support. West Ham despite this, won the right to move. The case focuses on ensuring fan acceptance of the move.
 
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Case Solution for CardSwap: Converting Unwanted Gift Cards into Cash
Complete Case details are given below :
Case Name :      CardSwap: Converting Unwanted Gift Cards into Cash
Authors :           Neil Bendle, Michael Taylor
Source :             Ivey Publishing
Case ID :            W11189
Discipline :        Marketing
Case Length :    12 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The co-founder of CardSwap.ca sat at his desk in the Toronto office from which he managed the company. CardSwap was an online service that provided consumers with the opportunity to convert unwanted gift cards into hard cash. The co-founder felt convinced that his small Canadian company created great value for its customers. After all there were around a billion dollars of unwanted gift cards entering circulation every year. People who owned these unwanted gift cards would surely want to use the CardSwap service. CardSwap could offer a strong value proposition to consumers while ensuring a healthy return through commissions on every transaction. Problems remained however CardSwap was a relatively small company and had no access to the multi-million dollar advertising budgets that might be needed to get a message out to consumers through an extensive multi-media strategy. How much should the company be willing to spend to acquire a customer? How best could this new company use its limited resources to communicate to customers the benefits that CardSwap had to offer?
 
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Case Solution for Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Complete Case details are given below :
Case Name :      Vertu: Nokia’s Luxury Mobile Phone for the Urban Rich
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :            W11208
Discipline :        Marketing
Case Length :    21 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Finland-headquartered Nokia was a global telecommunications equipment manufacturer. It operated a luxury mobile phone brand called Vertu, founded by Frank Nuovo in the late 1990s, which pioneered the luxury mobile phone market by using precious materials such as diamonds, sapphires, titanium and exotic leather for phone production. The company enjoyed impressive growth in almost 70 countries, and sold hundreds of thousands of phones in the eight years following its launch. On February 11, 2011, Stephen Elop, the new CEO who had been at the helm at Nokia for only five months, announced a new mobile strategy to adopt Microsoft’s new but unproven Windows Phone as its primary smartphone operating system. The market reacted poorly, and the company’s share price took a 14 per cent dive on the day of announcement. How should Vertu respond to this new Nokia mobile strategy? Was Vertu well positioned to take the brand forward under the new Nokia? Should this UK-based wholly owned subsidiary be left alone and continue to be managed at arm’s length from Nokia? Changes to Vertu were inevitable-it was not a matter of if, but of when.
 
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Case Solution for Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Complete Case details are given below :
Case Name :      Aravind Eye Care System: Providing Total Eye Care to the Rural Population
Authors :           Sanal Kumar Velayudhan, R. Meenakshi Sundaram, R. D. Thulasiraj
Source :             Ivey Publishing
Case ID :            W11212
Discipline :        Marketing
Case Length :    17 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The case deals with poor acceptance of the eye care service by the rural population in the south Indian state of Tamil Nadu. One of the factors causing poor acceptance is the lack of awareness among rural population that many cases of blindness are curable. Fear of surgery and cost are the other major barriers to acceptance by these consumers. Aravind is the largest eye care provider in the world and has pioneered many process innovations that have reduced the cost of eye treatment substantially. The company has a culture that encourages responsive service by a trained and motivated staff. It has experimented with a number of options to educate and provide eye care service to the rural consumers. The manager is to examine options in the decision areas of promotion and service delivery to enhance the acceptance of eye care service by the rural consumers.
 
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Case Solution for Experience China: A National Image Campaign in the United States
Complete Case details are given below :
Case Name :      Experience China: A National Image Campaign in the United States
Authors :           William Wei, Yuanfang Lin, Mei Qin Kok
Source :             Ivey Publishing
Case ID :            W11353
Discipline :        Marketing
Case Length :    08 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The China national image film “People Chapter” – officially a sub-series of the “Experience China” campaign – was launched by the Chinese government to coincide with President Hu Jintao’s visit to the United States in mid-January 2011. The one-minute promotional video was played on six giant electronic screens about 300 times per day, and had appeared approximately 8400 times when the broadcast ended on February 14, 2011. The video showed a series of Chinese people, ranging from ordinary citizens to celebrities, in various areas. It was a publicity effort aimed at promoting a truer image of China abroad, and further signalling that China was opening to embrace the world. However, reactions from both Chinese and overseas audiences had been fairly controversial since the initial release of this promotional film. Experts from China and abroad were skeptical of the effectiveness of the campaign in promoting the national image of modern China to the world.
 
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Case Solution for The University of Wyoming Men’s Basketball Team
Complete Case details are given below :
Case Name :      The University of Wyoming Men’s Basketball Team
Authors :           John G. Wilson, Craig Sorochuk
Source :             Ivey Publishing
Case ID :            W11334
Discipline :        Marketing
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
At the University of Wyoming, home games played by the men’s basketball team generated significant revenues for the Athletics Department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast revenues for the upcoming season. Even though ticket prices were already set, providing a revenue forecast was difficult, as the schedule of home games for the 2010-2011 season was not yet known, and both ticket and concession sales for each game were uncertain.
 
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Case Solution for The Tim Horton’s Brier
Complete Case details are given below :
Case Name :      The Tim Horton’s Brier
Authors :           Matthew Thomson, Jason Melhuish
Source :             Ivey Publishing
Case ID :            W11331
Discipline :        Marketing
Case Length :    16 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The Tim Hortons Brier (Brier) is an annual men’s national curling championship in Canada. In this case, students will assume the role of Peter Inch, Chair of the 2011 Brier Host Committee to create/finalize the promotional plan for the 2011 Brier, to be held in London, Ontario. Students’ objectives are two-fold: i) drum up interest for the event and the sport of curling and ii) execute a safe, and profitable event.
 
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Case Solution for First Class Trading Corporation
Complete Case details are given below :
Case Name :      First Class Trading Corporation
Authors :           Christopher A. Ross
Source :             Ivey Publishing
Case ID :            W11351
Discipline :        Marketing
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
First Class Trading Corporation, a Montreal based company, had two partners: Jeff Morahan, the founder of the company, and David Sciacca. After evaluating the school supplies industry, Jeff had identified an opportunity that involved marketing a fully stocked school bag to schools and parents. The bag was filled with various items that a child needed as determined by a given teacher’s requirements. The strategy of the company was to target elementary and secondary private schools in the greater Montreal area with elementary schools as their initial target. To date, the partners had generated only a disappointing level of sales through cold calls and sales visits to schools. The two partners had drawn up a strategic plan with objectives, positioning and a marketing mix and were now wondering if they were on the right track. Had they missed something? Should they seek additional advice? Should they move ahead? The situation is complicated because of the various stakeholders (school directors, teachers, parents and students) who are involved in the marketing process.
 
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Case Solution for Sushilicious: Standing Out in a Crowded Field
Complete Case details are given below :
Case Name :      Sushilicious: Standing Out in a Crowded Field
Authors :           Dante Pirouz, Raymond Pirouz, Ken Mark
Source :             Ivey Publishing
Case ID :            W11357
Discipline :        Marketing
Case Length :    19 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
The founder of Sushilicious, a new restaurant in California, was thinking about how to make his second year in the business even more successful. His objective is to grow the current base for his restaurant with a limited marketing budget. The founder has had success building his first restaurant using a combination of social media tools and now wonders how he can build upon his current communication strategy.
 
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