Case

Case Solution for Bergerac Systems: The Challenge of Backward Integration

Complete Case details are given below :
Case Name :      Bergerac Systems: The Challenge of Backward Integration
Authors :           David A. Garvin, Sunru Yong
Source :             HBS Brief Cases
Case ID :            4381
Discipline :        Operations Management
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Bergerac Systems is a small, rapidly growing manufacturer of diagnostic instruments used in veterinary practices. The company introduced the OmniVue chemistry analyzer, which enables veterinarians to run a wide range of blood and blood chemistry tests on their animal patients in the office instead of sending them to outside laboratories. OmniVue is easy to operate and produces highly reliable results using a proprietary cartridge for holding the blood specimen during the analysis. Sales of these single-use cartridges are an important part of the revenue stream for the product line. The firm relies on two outside suppliers for the plastic components of the cartridges. The CEO is concerned about inconsistent delivery from the cartridge suppliers which have resulted in shortages and stock-outs. To address the supply chain problems, the CEO considers acquiring one of the suppliers, GenieTech, while the director of planning proposes building the required capabilities within the company’s existing manufacturing facilities. Students must perform a quantitative and qualitative analysis of a “make vs. buy” decision while considering expected production capacities, market forecasts, and the company’s overall sourcing strategy.
 
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Case Solution for Bayonne Packaging, Inc.

Complete Case details are given below :
Case Name :      Bayonne Packaging, Inc.
Authors :           Roy D. Shapiro, Paul E. Morrison
Source :             HBS Brief Cases
Case ID :            4420
Discipline :        Operations Management
Case Length :    13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
A printer and paper converter produces customized packaging used by industrial customers to deliver promotional materials, software, luxury beverages, and gift food and candy. The company specializes in creating innovative packaging solutions for its customers and providing full service from design through final delivery. Even though revenue has tripled, performance has been declining and the firm posted its first loss in over 10 years. The new VP of Operations has been hired to address operational problems resulting in cost overruns, quality problems, and late deliveries. He tours key departments including quality control and sales and visits the various work centers in the plant as he investigates the challenges in the current production process. This case can be used in a first-year MBA-level course in Operations Management. Students are asked to create a process flow diagram and perform break-even, capacity, utilization, and yield analyses before making their final recommendations for improving the firm’s performance.
 
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Case Solution for Three Jays Corporation

Complete Case details are given below :
Case Name :      Three Jays Corporation
Authors :           Paul W. Marshall, Mark Davis
Source :             HBS Brief Cases
Case ID :            915531
Discipline :        Operations Management
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Brodie Arens is an MBA student and summer intern at Three Jays Corporation, a jam and jelly manufacturer in Michigan. Brodie’s first assignment as an intern is to update the inventory and production planning system. Initially, he begins by updating the Economic Order Quantities (EOQ) and Reorder Points (ROP) for each product. However, he soon learns that the formal production planning system was being ignored by the workers on the factory floor. Consequently, Brodie has to decide what should be done with the system and how to implement his recommendations. This case illustrates the 2 major types of errors that can occur when using Economic Order Quantity (EOQ) as a tool in production scheduling. It can be used in an inventory control or tradeoff analysis section in a production and operations management course or in a supply chain management course.
 
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Case Solution for Scientific Glass Incorporated: Inventory Management (Brief Case)

Complete Case details are given below :
Case Name :      Scientific Glass Incorporated: Inventory Management (Brief Case)
Authors :           Steven C. Wheelwright, William Schmidt
Source :             HBS Brief Cases
Case ID :            4208
Discipline :        Operations Management
Case Length :    13 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Scientific Glassware is a fast-growing, privately held company that provides specialized glassware for laboratory and research facilities. Excess inventory is tying up extra capital needed to fund the company’s expansion plans. The newly hired Manager of Inventory Planning is tasked with developing an effective strategy for managing inventory without requiring additional capital investment. The company has launched several initiatives, such as adding a dedicated domestic sales force, which directly affect inventory requirements. At the same time, the company has announced a commitment to improve customer responsiveness and reduce the “fill rate,” the time it takes to fulfill new orders. These changes may require adding warehouses or outsourcing fulfillment services. This case focuses on the business challenges of inventory control and order processing, particularly the tradeoffs between centralized and decentralized inventories. Students must complete a quantitative analysis of the costs and benefits of several alternatives.
 
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Case Solution for Harrington Collection: Sizing Up the Active-Wear Market

Complete Case details are given below :
Case Name :      Harrington Collection: Sizing Up the Active-Wear Market
Authors :           Richard S. Tedlow, Heather Beckham
Source :             HBS Brief Cases
Case ID :            3258
Discipline :        Marketing
Case Length :    14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women’s apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic Planning, calls on two of her colleagues to help perform a comprehensive market evaluation. They must analyze the financial implications of the opportunity, assess trade and competitor reactions, consider the risks, and determine whether the Vigor division of the company will be able to successfully launch and manage the new product line.
 
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Case Solution for Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)

Complete Case details are given below :
Case Name :      Reliance Baking Soda: Optimizing Promotional Spending (Brief Case)
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4127
Discipline :        Marketing
Case Length :    12 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Reliance Baking Soda is Stewart Corporation’s oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand’s apparent “cash cow” role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
 
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Case Solution for Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)

Complete Case details are given below :
Case Name :      Giant Consumer Products: The Sales Promotion Resource Allocation Decision (Brief Case)
Authors :           Neeraj Bharadwaj, Phillip D. Delurgio
Source :             HBS Brief Cases
Case ID :            4131
Discipline :        Marketing
Case Length :    14 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
This case provides an opportunity to become familiar with some major strategic issues that firms face when formulating and implementing a sales promotion, including: cannibalization, brand equity erosion, forward-buying, pass-through, and consumer stockpiling. It also provides them an opportunity to utilize retail scanner purchase data in order to evaluate the historical performance of sales promotions. Based on calculating top-line revenue, marketing margin, and return on marketing investment (ROMI) for prior promotions, students can recommend the most financially and strategically defensible initiative from a choice of several competing sales promotions. The setting is the frozen foods category in the consumer packaged goods industry.
 
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Case Solution for Manchester Products: A Brand Transition Challenge

Complete Case details are given below :
Case Name :      Manchester Products: A Brand Transition Challenge
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4043
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In January of 2005, Manchester Products Inc., a longtime leader in office furniture that only recently entered into the home furniture market, acquired Paul Logan’s Furniture Division (PLFD). The acquisition of PLFD made Manchester an instant market leader in household furniture. A key factor in the value of PLFD has been the name of the company founder — arguably the premiere name in high-end fashion and accessories, and a true lifestyle brand. However, Manchester has acquired rights to use the Paul Logan brand name for only three years. Jason Adams, VP of Marketing for Manchester, is responsible for designing a plan to transition the brand from the Paul Logan name to Manchester. He must develop the optimal timing and sequencing of the brand transition, assess the implications, and establish the appropriate mix of advertising and promotion programs to support the transition.
 
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Case Solution for Culinarian Cookware: Pondering Price Promotion

Complete Case details are given below :
Case Name :      Culinarian Cookware: Pondering Price Promotion
Authors :           John A. Quelch, Heather Beckham
Source :             HBS Brief Cases
Case ID :            4057
Discipline :        Marketing
Case Length :    10 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In November of 2006, senior executives at Culinarian Cookware were debating the merits of price promotions for the company’s premium cookware products. The VP of Marketing, Donald Janus, and Senior Sales Manager, Victoria Brown, had different views. Janus felt price promotions were unnecessary, potentially damaging to the brand image, and possibly encouraged retailer hoarding; Brown believed the promotions strengthened trade support, improved brand awareness, and stimulated sales from both new and existing customers. The issue was complicated by a consultant’s study of the firm’s 2004 price promotions which concluded that these promotions had a negative impact on profits. Janus trusted the results, but Brown, believing the study assumptions were flawed and required further analysis, suspected the promotions had actually produced positive results. The pressing decision is whether to run a price promotion in 2007 and, if so, to determine what merchandise to promote and on what terms. The broader issue is what strategy Culinarian should pursue to achieve sales growth goals, and what role, if any, price promotion should play.
Subjects Covered: Price Promotion, Pricing Policy, Consumer Marketing, Profitability Analysis, Retailing, Sales Promotion, Distribution Policy, Brand Equity, Trade Relations, Cookware
 
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Case Solution for Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)

Complete Case details are given below :

Case Name :       Flare Fragrances Company, Inc: Analyzing Growth Opportunities (Brief Case)
Authors :            John A. Quelch, Lisa D. Donovan
Source :              HBS Brief Cases
Case ID :            4550
Discipline :        Marketing
Case Length :    11 pages
Solution sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Flare Fragrances, a manufacturer of perfumes for women, faces a growth challenge in a difficult economic environment. CEO Joely Patterson outlines two growth opportunities for her marketing staff to evaluate. One involves launching a new scent — and possibly separating it from the trusty “umbrella brand” that comprises Flare’s other scents; the other involves deepening Flare’s penetration into the drugstore channel. In Patterson’s view, the firm can pursue the first opportunity, the second, or both — but it must do something . In helping Patterson to assess the opportunities, the marketing team must consider a wide range of factors, including brand management, consumer demographics, and positioning and pricing issues. The case requires students to complete a quantitative assignment as part of case analysis.Key topics include product line management, product positioning, and new product launch.
 
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