Case

Case Solution for Dicore International

Complete Case details are given below :

Case Name : Dicore International

Authors : Elizabeth M.A. Grasby, Robert Bremner

Source : Ivey Publishing

Case ID : W14153

Discipline : Entrepreneurship

Case Length : 21 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Dicore, the third largest supplier of drilling services in the world, must increase its profitability. To do so, the executive committee is considering an expansion into the southwestern United States. The senior vice-president and general manager must create a plan that outlines whether or not Dicore should enter the southwest drilling market and, if so, if it should enter this market organically or through an acquisition.

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Case Solution for Parkin Laboratories: Sales Force Effectiveness

Complete Case details are given below :

Case Name : Parkin Laboratories: Sales Force Effectiveness

Authors : Sandeep Puri

Source : Ivey Publishing

Case ID : W1417

Discipline : Entrepreneurship

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

The profits of a generic-pharmaceutical company, Parkin Laboratories, are dwindling as a result of recent legislation implemented by the Indian government. To compensate for the loss in value, the company needs to increase its sales volumes. The general manager of sales is exploring the idea of investing in a program of sales force effectiveness to increase the efficacy of the sales team.

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Case Solution for Korra Dancewear

Complete Case details are given below :

Case Name : Korra Dancewear

Authors : Elizabeth M.A. Grasby, Ron Hae

Source : Ivey Publishing

Case ID : W14188

Discipline : Entrepreneurship

Case Length : 10 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In early 2013, the 23-year-old owner and designer of Korra Dancewear was brainstorming ideas to garner more attention for her new dancewear collection. Her business sold dance apparel online, and the company needed a comprehensive marketing plan to improve sales. With limited funds, this would be a challenge, but the young owner was keen to examine three pieces of her marketing plan: distribution options; launching a new children’s line; and pricing challenges and promotional options.

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Case Solution for d.light design

Complete Case details are given below :

Case Name : d.light design

Authors : Niraj Dawar, Ramasastry Chandrasekhar

Source : Ivey Publishing

Case ID : W14198

Discipline : Entrepreneurship

Case Length : 15 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Five years earlier, a U.S.-based social enterprise, d.light design, launched its innovative brand of solar lamp in India. Although the company has gained market share, the category as a whole is not growing. The solar lamp market in India is complex, as a result of being both fragmented and disorganized. The company’s new head of Indian operations faces three dilemmas: How can the company scale up? How can the company improve the productivity of its distribution channels? How can the company leverage its first-mover advantage to make its brand synonymous with the category?

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Case Solution for Hyrule Cinemas: Pricing Movies and Popcorn

Complete Case details are given below :

Case Name : Hyrule Cinemas: Pricing Movies and Popcorn

Authors : Mehmet Begen, Robert Cianfarani

Source : Ivey Publishing

Case ID : W14214

Discipline : Entrepreneurship

Case Length : 06 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Hyrule Cinemas is losing money quickly and its owner must take steps to rectify the problem. Using survey data and general information about the business, three types of analysis can be completed: Van Westendorp, conjoint, and a decision tree. These analyses will enable Hyrule Cinemas to make the best decision possible about price points and location, thereby helping the company to become profitable.

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Case Solution for Customer Segmentation and Business Model Evolution at Unbounce

Complete Case details are given below :

Case Name : Customer Segmentation and Business Model Evolution at Unbounce

Authors : Raymond Pirouz, Ken Mark

Source : Ivey Publishing

Case ID : W14260

Discipline : Entrepreneurship

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In December 2011, the co-founder of Unbounce, a Vancouver-based software services start-up, is considering expanding into the enterprise user space. Unbounce got its start providing turnkey landing pages – web pages specific to current advertising campaigns – to the small and medium-sized enterprise market. Within 18 months, the company has achieved thought leadership in this space, has a list of paying customers and has built its support team from six to 25 people. The challenge is that since the entire company is focused on its core market segment, entering the enterprise user space means that different capabilities will have to be developed. Will developing the enterprise user market prevent the competition from invading this space or will it mean alienating and perhaps losing its current customers? What is the best plan for going forward?

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Case Solution for Should Kellogg’s Launch Gluten-Free Products in India?

Complete Case details are given below :

Case Name : Should Kellogg’s Launch Gluten-Free Products in India?

Authors : Sandeep Puri, Mayank Rawat, Arjit Rawal, Akshay Nangia

Source : Ivey Publishing

Case ID : W14355

Discipline : Entrepreneurship

Case Length : 12 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Kellogg’s is exploring the possibility of launching gluten-free Corn Flakes in India. The company must examine the gluten-free market in India and explore strategies for entering this market. Kellogg’s must assess its competitors in India’s growing breakfast cereal market, where a growing economy and increasing health awareness is pushing Indian consumers to look for healthier options. Questions remain whether Kellogg’s should enter the promising gluten-free segment to take advantage of this potential opportunity in India, consumers’ evolving preferences and the current industry trends.

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Case Solution for Manish Enterprises: A Growth Versus Profitability Dilemma

Complete Case details are given below :

Case Name : Manish Enterprises: A Growth Versus Profitability Dilemma

Authors : Shelly Singhal, Shailendra Kumar Rai

Source : Ivey Publishing

Case ID : W14389

Discipline : Entrepreneurship

Case Length : 07 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In 2012, Manish Enterprises, a leading coal supplier firm located in Ludhiana, India, was facing a decline in growth. A year later, a business graduate was appointed as the chief executive officer of the company. He managed to reduce the cash cycle from six months to three months by running the operations of the firm efficiently. Sales increased by 127 per cent, and the firm began financing its growth by taking advances from customers. The firm was thus able to reduce its investment in current assets. However, despite adopting best practices, the profitability of the business was declining. The challenges then faced by Manish Enterprises were to manage growth and liquidity while retaining profitability.

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Case Solution for dpms. – The Price of Earned Media

Complete Case details are given below :

Case Name : dpms. – The Price of Earned Media

Authors : Julia Cutt, Mary Weil

Source : Ivey Publishing

Case ID : W14386

Discipline : Entrepreneurship

Case Length : 05 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

In April 2014, the co-founder of lifestyle brand dpms., situated in London, Ontario, has a dilemma. Started as an opportunity to showcase her partner’s graphic designs, dpms. first produced silk-screened t-shirts, then branched into jewelry and other locally produced products as the company succeeded. They maintain a booth at a weekly farmers’ and artisans’ market and travel to other festivals around the province but rely mainly on word-of-mouth promotion and their social media presence to advertise their wares. She was excited about an article that was to appear in a local newspaper, but when the article was published, it contained several inaccuracies. She is deciding how she should handle the situation and how the options to confront or not confront the reporter will reflect on her fledgling company.

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Case Solution for Parul’s Profit Predicament: Growth and Branding Challenges of a Publisher

Complete Case details are given below :

Case Name : Parul’s Profit Predicament: Growth and Branding Challenges of a Publisher

Authors : Subhadip Roy, Soumya Sarkar

Source : Ivey Publishing

Case ID : W14401

Discipline : Entrepreneurship

Case Length : 13 pages

Solution Sample availability : YES

Plagiarism : NO (100% Original work)

Description for case is given below :

Parul Prakashani started out as a textbook publisher in 1961. Slowly, it diversified into a wide repertoire of non-textbooks for children, young adults and adults. In early 2013, the non-textbook division of the company is not earning enough revenue, while strong revenues are coming from textbooks. The major issue faced by Parul is how to grow the non-textbook business. This requires significant branding activity and a marketing communication plan. Phasing out the non-textbook business is not an option, since it is close to the founder’s heart and lends prestige to the company. The major dilemma facing the founder is whether to allocate more resources to the non-textbook division to improve growth, and if so, how to allocate these resources. Parul must think up new products and new markets in order to stay in the business of publishing non-textbooks.

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