Case

Case Solution for Kat Rose Inc. – Sponsoring All-Star Cricket: A Selling Dilemma

Complete Case details are given below :
Case Name :      Kat Rose Inc. – Sponsoring All-Star Cricket: A Selling Dilemma
Authors :           Michael Taylor, Syed Saad Karim
Source :             Ivey Publishing
Case ID :            W14416
Discipline :        Entrepreneurship
Case Length :    18 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Headquartered in Mississauga, Ontario, Kat Rose was founded in 2009 to produce small strategic business conferences and corporate hospitality events. After mixed success, it was presented with an opportunity in 2011 to organize a cricket match in Toronto. Although sports were not on its radar, the company decided to use the project as a base for expansion. It put in place an aggressive advertising plan, largely aimed at South Asian and West Indian communities in the city who were fans of the game, and contracted Universal Productions, an ethnic marketing agency, to procure sponsorships. However, with only 10 weeks to go before the International Cricket All-Star T20 Match was scheduled to kick off on May 12, 2012 at the Rogers Centre, Toronto, only $60,000 had been raised; $750,000 was needed to break even. Management had four choices: give Universal Productions more time, offer it a financial incentive to step up performance, switch to another agency with a proven track record in this field or increase its own in-house sales force to focus on countertrade barter agreements. Each option required different skills, knowledge, experience and risk. Given the severe time constraint, any change must be implemented immediately. What should Kat Rose do?
 
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Case Solution for Gabriel Resources: Foreign Direct Investment in Romania

Complete Case details are given below :
Case Name :      Gabriel Resources: Foreign Direct Investment in Romania
Authors :           Craig Dunbar, John Peloza
Source :             Ivey Publishing
Case ID :            W14431
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
It is year-end 2013 and management at Gabriel Resources, a Canadian junior mining corporation, is attempting to handle investor relations and political tensions surrounding its Rosia Montana mine project in Romania. Recently, the Romanian Parliament voted overwhelmingly against granting the final permit for the gold and silver mine until a more thorough environmental and legal framework is established. Although the company promises that its project will bring significant financial benefits to the state and needed infrastructure improvements and employment in the region, both national and international civilian and non-governmental organizations have protested vociferously against a development that they see harming not only the fragile geographic ecosystem but also historical artifacts that have been a major tourist draw. The draft bill was set to allow the company to begin work on developing the potentially lucrative mine, which has been 15 years in the making and has not yet generated any revenues. Investors are worried and the company’s share price is sinking. How can the company calm shareholder panic and negative stock price movement? What can it do to persuade the Romanian government and people to support the mine?
 
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Case Solution for UltraRichMatch.com: Online Matrimony in India

Complete Case details are given below :
Case Name :      UltraRichMatch.com: Online Matrimony in India
Authors :           Sivakumar Alur, Sulagna Mukherjee
Source :             Ivey Publishing
Case ID :            W14471
Discipline :        Entrepreneurship
Case Length :    11 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In November 2011, UltraRichMatch.com (URM) was founded as an online matrimonial portal targeted at Indian millionaires. URM was unique as it provided both wedding planning and matchmaking services. URM depended on building affiliations with providers of wedding products and services. These affiliations had not grown according to expectations. By early 2013, the founder believed that expansion was necessary for URM. He had arrived at three options for expansion: expansion online with a new portal, setting up a franchise chain of bricks and mortar marriage centres/ bureaus and expansion of URM’s affiliate program to attract more customers. His dilemma was whether to pursue all these plans simultaneously or one at a time.
 
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Case Solution for Ekohealth: Developing Price Structures

Complete Case details are given below :
Case Name :      Ekohealth: Developing Price Structures
Authors :           Neeraj Pandey, Gaganpreet Singh
Source :             Ivey Publishing
Case ID :            W14479
Discipline :        Entrepreneurship
Case Length :    13 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Founded in 2011 in Mumbai, India, Ekohealth Management Consultants Private Limited helped its subscribing members by negotiating bulk discounts with hospitals for all planned surgeries and reducing their monthly bills by suggesting low-cost generic drugs rather than expensive brand names. It ensured ethical health care practices by removing the referral fees doctors routinely demanded from hospitals, pathology clinics, pharmaceutical companies and other medical professionals in exchange for directing patients to them. The company had entered fiscal year 2013/14 with a high momentum and envisioned recording revenue of INR28.3 million by the end of the year. The existing price metric involved a single price point: the annual membership fee of INR1,500 for up to five members of a family. The company has plans to move into other Indian cities by mid-2014. Is the single price metric appropriate for these new markets?
 
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Case Solution for Pahalwan’s: Need for a New Marketing Strategy

Complete Case details are given below :
Case Name :      Pahalwan’s: Need for a New Marketing Strategy
Authors :           Jyoti Sharma, Subhadip Roy
Source :             Ivey Publishing
Case ID :            W14488
Discipline :        Entrepreneurship
Case Length :    07 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Pahalwan’s was a chain of four outlets that offered sweets, snack food and fast food in Jammu, India. It had a major presence in the state of Jammu and Kashmir and was delivering products to other parts of India, such as Delhi. However, local, national and international food retailers had entered the market, increasing the competition. Changing consumer preferences had also started affecting the company. Pahalwan’s did not believe in advertising its products and focused little energy on branding activities. Thus, there was a need to plan for an innovative and cost-effective communication strategy to boost its sales. Pahalwan’s also needed to think about new products and new markets to stay in business.
 
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Case Solution for E-comics: Forecasting Demand

Complete Case details are given below :
Case Name :      E-comics: Forecasting Demand
Authors :           Mala Srivastava, Gaurav Thapar
Source :             Ivey Publishing
Case ID :            W14490
Discipline :        Entrepreneurship
Case Length :    06 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
After spending a few years in the corporate world, in 2012, a young entrepreneur in India decided to start up his own venture developing mobile applications that supported interactive comic content. Called TodTales, the innovative e-comic would incorporate music, interactive games and augmented reality in a comic book format that would encourage young children to read. He had raised the initial seed funding from his own and his partner’s personal resources and an angel investor. The prototype was ready for demonstration and received positive responses from parents during a focus group study conducted in Mumbai. With the hope of going commercial by the end of 2014, the founder knew that he should start the next stage of development by convincing prospective investors that his idea had commercial potential and would quickly find a market not only in India but around the world.
 
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Case Solution for Lululemon Athletica Inc.

Complete Case details are given below :
Case Name :      Lululemon Athletica Inc.
Authors :           Dante Pirouz, Kelly Huang Arman
Source :             Ivey Publishing
Case ID :            W14514
Discipline :        Entrepreneurship
Case Length :    04 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Near the end of November 2013, Lululemon Athletica (Lululemon) became the subject of a viral firestorm after a series of negative events seriously ruptured the company’s reputation. The company found itself facing its worst quality control problem to date, with a recall of 17 per cent of its Luon pants due to issues with sheerness. In addition, the company’s chief executive officer had stepped down. Was Lululemon destined to follow Blackberry as another example of a failed Canadian company, or could it resurrect its former glory by facing its critics head on?
 
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Case Solution for Battle in the Shipyard

Complete Case details are given below :
Case Name :      Battle in the Shipyard
Authors :           Subhash Jha, Viswanathan Nagarajan, Sudhakar Reddy
Source :             Ivey Publishing
Case ID :            W14523
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
Great Offshore Limited (GOL), a leading player in the Indian offshore oilfield services industry, was one of the largest customers of Bharati Shipyard Limited (BSL), the second-largest private-sector shipbuilding company in India. BSL had acquired an approximately 15 per cent stake in GOL (by invoking a share pledge) and made a public offer for a further 20 per cent stake in GOL. BSL’s rival – ABG Shipyard Limited (ABG) – announced a counter-offer. By early August 2009, both BSL and ABG had made further counter-offers and the latest offer price by ABG was 51 per cent higher than the first offer made by BSL. Both players had also invested substantially in building up their equity holdings in GOL. BSL had to decide on how far it should go to make the acquisition.
 
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Case Solution for Alibaba’s IPO Dilemma: Hong Kong or New York?

Complete Case details are given below :
Case Name :      Alibaba’s IPO Dilemma: Hong Kong or New York?
Authors :           Emir Hrnjic
Source :             Ivey Publishing
Case ID :            W14598
Discipline :        Entrepreneurship
Case Length :    15 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In April 2014, Alibaba’s impending initial public offering (IPO) projected to be among the world’s largest IPOs. Alibaba faced many choices regarding ownership structure, trading location, IPO pricing and IPO timing. The Hong Kong Stock Exchange seemed like a natural fit for its IPO due to geographical, cultural and language proximity. Furthermore, 86.7 per cent of Alibaba’s revenues originated within China. However, Alibaba insisted on “partnership governance,” while the Hong Kong Stock Exchange did not allow listing of companies with dual-class share structure. In contrast, the New York Stock Exchange and NASDAQ did not object to Alibaba’s proposed ownership structure. While the Hong Kong investors knew Alibaba’s business better, the New York exchanges provided more liquidity and visibility. Against this backdrop, Alibaba needed to make difficult decisions regarding its IPO.
 
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Case Solution for F.P. Journe: Continuing the Tradition of Haute Horology Excellence

Complete Case details are given below :
Case Name :      F.P. Journe: Continuing the Tradition of Haute Horology Excellence
Authors :           Ken Kwong-Kay Wong
Source :             Ivey Publishing
Case ID :            W14613
Discipline :        Entrepreneurship
Case Length :    14 pages
Solution Sample availability : YES
Plagiarism : NO (100% Original work)
Description for case is given below :
In the summer of 2014, the founder and sole owner of F.P. Journe, a maker of luxury watches, sat in his Geneva headquarters and wondered about the future. Founded in 1999, the private company had 125 employees and a strictly limited production of 850 to 900 watches per year. It was a well-respected brand that was distributed globally through a network of company-owned boutiques and third-party jewellery stores. Its exclusively designed and individually manufactured products were prized by collectors and had won many awards and distinctions. However, the “haute horology” market had become increasingly competitive. Was producing 95 per cent of all watch components in-house a good idea? Should he scale up his business through mergers and acquisitions or by increasing the company’s online presence? Or should he rest on his laurels and preserve the status quo?
 
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